I’m Alaa Fawzy, a content creator passionate about building engaging, high-quality content that connects with audiences across social media and app experiences. I combine storytelling, script writing, and clear messaging to turn ideas into scroll-stopping posts, educational in-app content, and video scripts that keep people interested and informed. I’ve worked on content for health and wellness through the “Rashaka” app, and I’ve also supported brands through social media strategy, website writing, and article creation. I enjoy collaborating with designers and developers to maintain a consistent brand voice, and I’m always looking for ways to improve engagement—whether through copy, short-form content, or video.…

Alaa Fawzy

I’m Alaa Fawzy, a content creator passionate about building engaging, high-quality content that connects with audiences across social media and app experiences. I combine storytelling, script writing, and clear messaging to turn ideas into scroll-stopping posts, educational in-app content, and video scripts that keep people interested and informed. I’ve worked on content for health and wellness through the “Rashaka” app, and I’ve also supported brands through social media strategy, website writing, and article creation. I enjoy collaborating with designers and developers to maintain a consistent brand voice, and I’m always looking for ways to improve engagement—whether through copy, short-form content, or video.…

Available to hire

I’m Alaa Fawzy, a content creator passionate about building engaging, high-quality content that connects with audiences across social media and app experiences. I combine storytelling, script writing, and clear messaging to turn ideas into scroll-stopping posts, educational in-app content, and video scripts that keep people interested and informed.

I’ve worked on content for health and wellness through the “Rashaka” app, and I’ve also supported brands through social media strategy, website writing, and article creation. I enjoy collaborating with designers and developers to maintain a consistent brand voice, and I’m always looking for ways to improve engagement—whether through copy, short-form content, or video.

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Language

English
Advanced
Arabic
Fluent

Work Experience

Content creator at MadarSoft
May 1, 2025 - December 5, 2025
Joined MadaarSoft, a leading Saudi-based company operating in Egypt, as a dedicated Content creator. Responsible exclusively for creating and managing all types of content for the 'Rashaka' app focusing on health, fitness, and wellness. Duties include crafting engaging and informative content, social media posts, in-app notifications, feature descriptions, and reviewing educational articles to enhance user experience and drive engagement. Collaborate closely with design and development teams to ensure consistent messaging and branding across the app. Develop health, wellness, and fitness-related materials that educate and inspire users while aligning with the app's goals. Maintain a consistent brand voice while adapting content to suit various formats and target audiences.
Content creator at MadarSoft
October 1, 2024 - May 31, 2025
Responsible for creating and managing all types of content for the “Rashaka” app (health, fitness, and wellness). Craft engaging social media posts, in-app notifications, and feature descriptions, and review educational articles to improve user experience and drive engagement. Collaborate closely with design and development teams to ensure consistent messaging and branding across the app. Develop health, wellness, and fitness materials that educate and inspire users while aligning with app goals, maintaining a consistent brand voice across different formats and target audiences.
Content creator at Tarabot agency
October 1, 2024 - May 31, 2025
Developed comprehensive content strategies and editorial calendars aligned with brand objectives. Created engaging social media posts to boost audience interaction and brand visibility. Wrote compelling video scripts ensuring clear messaging and audience engagement. Developed professional website content tailored to showcase brand identity and services. Wrote impactful company profiles to highlight achievements and establish a strong market presence. Additionally, created informative and engaging articles.
Social Media Content Writer at Ultra white Dental Clinic
January 1, 2024 - March 31, 2024
Created engaging and informative social media content tailored to promote dental services and attract potential patients.
Content creator at Xsports
August 1, 2022 - December 31, 2022
Worked as a content creator in a sports-focused company, presenting and scripting engaging video programs tailored to sports enthusiasts. Combined dynamic on-screen presentation skills with creative scriptwriting to deliver high-quality content that resonated with the target audience.

Education

Bachelor of Dentistry at Tanta University
January 1, 2015 - December 31, 2024
Bachelor of Dentistry at Tanta University
January 1, 2024 - December 31, 2024
Bachelor of Dentistry at Tanta University
December 1, 2024 - January 1, 2025
Bachelor of Dentistry at Tanta University
January 1, 2021 - December 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Healthcare, Media & Entertainment, Education, Professional Services
    r Rashaqa app
    Rashaqa App – Step Counter & Calorie Tracking Explainer (YouTube, 17M+ views) I wrote the script and managed production for a 49-second Arabic video that shows how the Rashaqa app's step counter and calorie calculator turn daily health tracking into something simple. The video stresses consistency as the key to lasting results. It reached over 17.1 million views and about 60K likes. Detailed version (case study) Rashaqa App – "Track Your Health Journey" Video | Scriptwriting & Production Management Role: Scriptwriter and production lead. Format: 49-second short-form Arabic video on YouTube, published Nov 19, 2025. Goal: Present the app's step counter and calorie calculator as practical tools for staying consistent with a healthy lifestyle. My contribution: I wrote a short, motivating script with a clear message and a call to download the app, and I followed the video through production. Results: 17.1M+ views, about 60K likes, a 91.3% like ratio, and 412 comments.…
    Viral videos for Rashaqa app
    Rashaqa App – Calorie Calculator Explainer (YouTube, 17M+ views) I wrote the script and oversaw production for a 59-second Arabic explainer video for the Rashaqa health and fitness app. The video shows viewers how to calculate their calories, ideal weight, and body fat percentage accurately. It reached over 17.7 million views and about 65K likes within months of its release. Detailed version (case study) Rashaqa App – "Smart Calorie Tools" Video | Scriptwriting & Production Management Role: Scriptwriter and production lead. Format: 59-second short-form Arabic video on YouTube, published Nov 18, 2025. Goal: Show that successful dieting depends on accurate numbers. The video also introduces the free smart tools in the Rashaqa app. My contribution: I wrote a concise, engaging script that explains a technical subject simply and ends with a clear call to download the app. I also followed the video through production, from the first draft to the final cut. Results: 17.7M+ views, about 65K likes, a 94% like ratio, and 769 comments.…