Available to hire
I am a passionate fashion designer based between Amman and Rome, with a rich background in educational instruction and hands-on experience in the industry. I have worked in various capacities that allow me to merge creativity with practicality, helping students and clients alike achieve their fashion goals. My journey as a designer has been fulfilling and continues to evolve with each project I undertake, as I believe in the constant exploration of creativity and innovation.
In addition to my design work, I take pride in mentoring the next generation of fashion talent. I enjoy sharing my knowledge and expertise with students, guiding them through the nuances of design and helping them develop their unique styles. The intersection of education and fashion excites me, and I strive to make a positive impact in both areas.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Fluent
French
Intermediate
Italian
Intermediate
Work Experience
Founder / Creative Director at ALAA NAJD | Luxury Fashion Brand
January 1, 2017 - PresentFounder and Creative Director of a Beirut-based luxury fashion brand. Leads concept development, design, pattern coordination, production oversight, and brand storytelling across seasonal collections while building partnerships with manufacturers and retailers.
Winner at PROJECT RUNWAY Middle East – Season I
December 1, 2016 - October 15, 2025Reality TV competition participant and winner, gaining international exposure and networking with designers such as Elie Saab and the London College of Fashion; leveraged the platform to showcase design repertoire and entrepreneurial ambitions.
Fashion Design Instructor at ESMOD Fashion School
April 1, 2016 - October 15, 2025Taught fashion design and pattern drafting, developed curriculum, and mentored aspiring designers; supported students in translating concepts into cohesive garments.
Fashion Consultant / Instructor at Bloom Fashion Institute
December 1, 2018 - October 15, 2025Provided design consultation, taught pattern-cutting and garment construction, and advised on collections and production.
Fashion Design / Pattern Cutting Instructor at Lebanese American University | LAU Fashion Department in collaboration with ELIE SAAB and the London College of Fashion
August 1, 2021 - October 15, 2025Delivered technical instruction in fashion design and pattern cutting, supervised student projects, and contributed to curriculum development.
Creative Designer Assistant + Pattern Drafter at CAROLINE SEIKALY – Fashion House
April 1, 2015 - October 15, 2025Supported concept development, drafted patterns, and assisted production within a design team.
Pattern Drafter at AZZI & OSTA – Fashion House
November 1, 2012 - October 15, 2025Prepared patterns and assisted in signature collection development.
Fashion Store Assistant Manager at GINETTE S.A.L. – Concept Store
March 1, 2011 - October 15, 2025Managed merchandising, customer service, and daily store operations.
Account Executive at INTERNATIONAL NETWORK S.B. – Business Directory
September 1, 2010 - October 15, 2025Managed client relationships and sales campaigns for the business directory.
Assistant Designer + Ready-To-Wear Line Manager at DANY ATRACHE – Fashion House
April 1, 2009 - October 15, 2025Assisted design team, coordinated RTW production and fittings.
IT and Software Enhancement Coordinator at PRC – Academic Software Development
April 1, 2008 - October 15, 2025Oversaw IT initiatives and coordinated software projects across departments.
Fashion Designing + Pattern Drafting Intern at BASIL SODA – Fashion House
December 1, 2013 - October 15, 2025Gained hands-on experience in fashion design and pattern drafting.
Fashion Designing + Pattern Drafting Intern at GEORGES CHAKRA – Fashion House
September 1, 2013 - October 15, 2025Contributed to fashion design and pattern drafting projects.
Fashion Designing + Pattern Drafting Intern at MILIA M – Fashion House
September 1, 2012 - October 15, 2025Supported design and pattern drafting activities.
General Overview on All Operational Departments at FIRST NATIONAL BANK (FNB)
September 1, 2006 - October 15, 2025Provided broad exposure to all operational departments during internship.
Fashion Design / Pattern Cutting Instructor at Lebanese American University (LAU) Fashion Department in collaboration with ELIE SAAB and the London College of Fashion
August 1, 2021 - October 15, 2025Taught fashion design and pattern cutting techniques; developed curriculum and supervised design projects.
Fashion Consultant/Instructor at Bloom Fashion Institute
December 1, 2018 - October 15, 2025Provided design consulting and taught fashion design courses.
Founder / Creative Director at ALAA NAJD | Luxury Fashion Brand
January 1, 2017 - PresentFounded and led the brand as Creative Director.
Winner at PROJECT RUNWAY Middle East – Season I
December 1, 2016 - October 15, 2025Reality TV show contestant; won the season; collaborated with Elie Saab.
Fashion Design Instructor at ESMOD Fashion School
April 1, 2016 - October 15, 2025Taught fashion design and pattern drafting to students.
Creative Designer Assistant + Pattern Drafter at CAROLINE SEIKALY – Fashion House
April 1, 2015 - October 15, 2025Assisted creative design and pattern drafting.
Pattern Drafter at AZZI & OSTA – Fashion House
November 1, 2012 - October 15, 2025Fashion Store Assistant Manager at GINETTE S.A.L. – Concept Store
March 1, 2011 - October 15, 2025Account Executive at INTERNATIONAL NETWORK S.B. – Business Directory
September 1, 2010 - October 15, 2025Assistant Designer + Ready-To-Wear Line Manager at DANY ATRACHE – Fashion House
April 1, 2009 - October 15, 2025IT and Software Enhancement Coordinator at PRC – Academic Software Development
April 1, 2008 - October 15, 2025Fashion Designing + Pattern Drafting (Intern) at BASIL SODA – Fashion House
December 1, 2013 - October 15, 2025Fashion Designing + Pattern Drafting (Intern) at GEORGES CHAKRA – Fashion House
September 1, 2013 - October 15, 2025Fashion Designing + Pattern Drafting (Intern) at MILIA M – Fashion House
September 1, 2012 - October 15, 2025General Overview on All Operational Departments (Intern) at FIRST NATIONAL BANK (FNB)
September 1, 2006 - October 15, 2025Head of Design Department at FORM Corporate
November 1, 2012 - November 25, 2025Leading the design department to develop innovative fashion concepts and manage collections. Overseeing a team of designers and ensuring the creative vision aligns with client needs and market trends.
Fashion Design Instructor at ESMOD
April 1, 2016 - April 1, 2016Teaching fashion design principles, techniques, and trends to students. Guiding them through hands-on projects and critiques to develop their skills and individual styles.
Creative Designer: Assistant and Pattern Maker at Caroline Selaly
April 1, 2016 - April 1, 2016Assisting in the development of collections by creating designs and patterns that reflect current fashion trends. Collaborating closely with the lead designer to ensure high-quality production.
Education
Fashion Design + Pattern Drafting at ESMOD
October 1, 2010 - June 1, 2013B.S. / B.A. in Management of Information Systems (MIS) at AUST (American University of Science and Technology)
October 1, 2001 - June 1, 2006Fashion Design + Pattern Drafting at ESMOD
October 1, 2010 - June 1, 2013B.S. / B.A. in Management of Information Systems (MIS) at AUST (American University of Science and Technology)
October 1, 2001 - June 1, 2006Lebanese Bacc . II with Emphasis on Economics at Aley Official Secondary School
October 1, 2000 - June 1, 2001Master's in Fashion Management at Roman Business School
January 1, 2022 - January 1, 2023Bachelor's in Fashion Design at ESMOD
January 1, 2018 - January 1, 2021Qualifications
Winner, Project Runway Middle East Season I
December 1, 2016 - October 15, 2025Jury’s First Prize, ESMOD Graduation (3rd Year)
June 1, 2013 - October 15, 2025Jury’s First Prize, ESMOD 2nd Year (Fashion Design)
June 1, 2012 - October 15, 2025Jury’s First Prize, ESMOD 1st Year
June 1, 2011 - October 15, 2025Winner of Project Runway Middle East, Season I
April 1, 2016 - December 1, 2016Jury’s first prize at ESMOD 3rd year
January 11, 2030 - June 1, 2013Fashion Design first prize at ESMOD 2nd year
January 11, 2030 - June 1, 2012Jury’s first prize at ESMOD 1st year
January 11, 2030 - June 1, 2011Industry Experience
Retail, Manufacturing, Media & Entertainment, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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