Alae El Koukouchi

Developed brand identities and visual concepts for small businesses and personal brands. Created logos, brandbooks and marketing materials for online and offline use while achieving a strong balance between speed and quality. Optimized content and visual design for various digital marketing campaigns.

Collaborated with various teams to ensure consistent branding and messaging across campaigns. Designed visuals for newsletters, advertisements, social media, and print materials, achieving successful rebranding efforts for several clients.

Developed brand identities and visual concepts for small businesses and personal brands; optimized content and visuals for digital marketing campaigns (social media, landing pages, advertisements); conducted keyword research with Google Keyword Planner; collaborated with copywriters, performance marketing teams, and SEA/SEO strategists to ensure consistency between brand, messaging and marketing objectives; designed visuals for newsletters, advertisements, social media, flyers and print; contributed to a full rebranding and the launch of the Talent Inside sub-brand; created a complete brand identity (logo, color palette, typography, house style) and landing pages with conversion-focused copy; translated ideas into strong visuals and narratives aligned with the target audience and marketing goals.