I am a creative and analytical Marketing Designer with extensive experience in developing strong brand identities and digital campaigns. I combine data analysis with storytelling to craft effective marketing solutions tailored for various businesses. My goal is to create visual stories that resonate with target audiences, engaging them through innovative concepts.

Alae El Koukouchi

I am a creative and analytical Marketing Designer with extensive experience in developing strong brand identities and digital campaigns. I combine data analysis with storytelling to craft effective marketing solutions tailored for various businesses. My goal is to create visual stories that resonate with target audiences, engaging them through innovative concepts.

Available to hire

I am a creative and analytical Marketing Designer with extensive experience in developing strong brand identities and digital campaigns. I combine data analysis with storytelling to craft effective marketing solutions tailored for various businesses. My goal is to create visual stories that resonate with target audiences, engaging them through innovative concepts.

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Language

Dutch
Fluent
Arabic
Fluent
English
Fluent

Work Experience

SEO Copywriting & Visual Designer at Digital Inside B.V.
April 1, 2020 - November 11, 2025
Developed brand identities and visual concepts for small businesses and personal brands; optimized content and visuals for digital marketing campaigns (social media, landing pages, advertisements); conducted keyword research with Google Keyword Planner; collaborated with copywriters, performance marketing teams, and SEA/SEO strategists to ensure consistency between brand, messaging and marketing objectives; designed visuals for newsletters, advertisements, social media, flyers and print; contributed to a full rebranding and the launch of the Talent Inside sub-brand; created a complete brand identity (logo, color palette, typography, house style) and landing pages with conversion-focused copy; translated ideas into strong visuals and narratives aligned with the target audience and marketing goals.
SEO Copywriting & Visual Designer at EditdesignAK
February 1, 2023 - January 1, 2025
Developed brand identities and visual concepts for small businesses and personal brands. Created logos, brandbooks and marketing materials for online and offline use while achieving a strong balance between speed and quality. Optimized content and visual design for various digital marketing campaigns.
Freelance Graphic Designer at Digital Inside B.V.
April 1, 2020 - Present
Collaborated with various teams to ensure consistent branding and messaging across campaigns. Designed visuals for newsletters, advertisements, social media, and print materials, achieving successful rebranding efforts for several clients.

Education

Propedeuse Communications & Multimedia Design at Hogeschool Utrecht
January 11, 2030 - July 1, 2021
Content Marketing Bachelor at Hogeschool Utrecht
February 1, 2023 - January 1, 2025
Bachelor's Degree in Content Marketing at Hogeschool Utrecht
January 11, 2030 - August 1, 2025
Propedeuse in Communication & Multimedia Design at Hogeschool Utrecht
January 11, 2030 - July 1, 2021
Bachelor in Communication & Multimedia Design / Content Marketing at Hogeschool Utrecht
January 11, 2030 - August 1, 2025
Bachelor Communication & Multimedia Design at Hogeschool Utrecht
January 1, 2021 - August 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Non-Profit Organization