Alana Aninipot
I’m Alana Aninipot, a data-minded marketer and analytics professional who also loves being the friendly face that makes people feel welcome.
About
I’m Alana Aninipot, a data-minded marketer and analytics professional who also loves being the friendly face that makes people feel welcome. I’ve supported fast-paced, guest-facing roles while staying sharp on accuracy—processing high volumes of POS transactions and communicating smoothly with front- and back-of-house teams. That same service mindset carries into my work using data to improve campaigns, community impact, and customer experiences.
In my marketing and analytics roles, I’ve built and refined dashboards in Looker Studio, worked with ad and KPI data across platforms, and translated insights into clear slide decks for stakeholders. I’ve also produced social and video content—growing an Instagram following and creating TikTok video content—while leading inclusive engagement initiatives and strengthening DEI-focused community messaging.
- 5 years' experience
- Joined November 2026
Industry experience
- Media & Entertainment
- Non-Profit Organization
- Retail
- Healthcare
Work experience· 6 roles
Anticipated guest needs and provided assistance on the sales floor during peak hours. Processed 100+ customer transactions per shift using POS systems with 100% cash-drawer accuracy. Managed cash, credit/debit, gift cards, and mobile transactions quickly and accurately. Coordinated smoothly between front-of-house and the kitchen line to handle timing, special requests, and order expediting during busy periods.
Created client-facing analysis slide decks for multiple pharmaceuticals. Analyzed and manipulated Display, Email, and Out-of-Home advertising KPI data in a Domo data visualizer. Produced ad hoc and projected spend analyses for senior team members. Restructured and supported Looker Studio dashboards for Paid Search and YouTube Ads data visualization. Trained an offshore data entry team to input data from Looker dashboards into analysis slide decks.
Managed analytics and conversion tracking across multiple digital platforms (Google, Meta, LinkedIn, TikTok) to evaluate audience reach and community impact for 10+ clients. Led inclusive engagement initiatives and in-office events to strengthen belonging, promote DEI principles, and support a welcoming workplace culture. Designed and presented Looker Studio dashboards to inform equity-focused messaging and engagement outcomes.
Education
Certifications and awards
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