Alan Heuze

Coordinated cross-functional tasks between creative teams and clients to ensure project deadlines; streamlined digital workflows; improved calendar management; leveraged CRM tools for multi-channel engagement.

Led digital marketing and social media strategy across multiple restaurant and bar concepts under The Oola Group, strengthening brand presence and customer engagement in the Hong Kong F&B scene. Managed content creation, campaign calendars, influencer collaborations, and paid advertising to drive reservations, event attendance, and brand awareness. Optimized performance using analytics tools to refine audience targeting, campaign results, and return on marketing spend. Supported venue launches, seasonal menus, and signature events through integrated campaigns and community engagement. Built partnerships with nightlife influencers, media outlets, and hospitality networks to increase visibility. Oversaw vendor relationships to ensure high-quality content and promotional execution. Introduced new social formats, improving organic engagement and reach. Also performed as an in-house DJ for brand events, enhancing atmosphere and guest connections.

Collaborated with sales and marketing teams to align digital campaigns; increased cross-departmental efficiency; led multi-channel marketing strategies.