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I’m a creative strategist and content producer based in Dubai with 4+ years of experience turning brands into stories through social media, content production, and short-form video. I’ve led campaigns and shoots across wellness, hospitality, lifestyle, real estate, and music—combining creative direction (moodboards, scripts, shoot concepts) with strategy (content calendars, community growth, and influencer collaborations) to deliver content that performs.…I’m a creative strategist and content producer based in Dubai with 4+ years of experience turning brands into stories through social media, content production, and short-form video. I’ve led campaigns and shoots across wellness, hospitality, lifestyle, real estate, and music—combining creative direction (moodboards, scripts, shoot concepts) with strategy (content calendars, community growth, and influencer collaborations) to deliver content that performs.

Alayna Khaliq

Content Strategist, Social Media Manager, Creative Strategist, +2

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I’m a creative strategist and content producer based in Dubai with 4+ years of experience turning brands into stories through social media, content production, and short-form video. I’ve led campaigns and shoots across wellness, hospitality, lifestyle, real estate, and music—combining creative direction (moodboards, scripts, shoot concepts) with strategy (content calendars, community growth, and influencer collaborations) to deliver content that performs.…I’m a creative strategist and content producer based in Dubai with 4+ years of experience turning brands into stories through social media, content production, and short-form video. I’ve led campaigns and shoots across wellness, hospitality, lifestyle, real estate, and music—combining creative direction (moodboards, scripts, shoot concepts) with strategy (content calendars, community growth, and influencer collaborations) to deliver content that performs.

Available to hire

I’m a creative strategist and content producer based in Dubai with 4+ years of experience turning brands into stories through social media, content production, and short-form video.
I’ve led campaigns and shoots across wellness, hospitality, lifestyle, real estate, and music—combining creative direction (moodboards, scripts, shoot concepts) with strategy (content calendars, community growth, and influencer collaborations) to deliver content that performs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Real Estate Agent & Social Media Manager at One Portfolio Real Estate

January 1, 2024 - March 1, 2025

Produced luxury property and lifestyle content across Instagram, TikTok, and Facebook using social-first strategies to drive engagement and enquiries. Scripted and strategized lifestyle content that achieved viral results (75.9k reach on Instagram; 127.9k reach on TikTok without paid ads/boosting). Generated high-profile property enquiries, including a 40 million AED villa, driven by personal walkthrough video content. Produced reels, walkthrough videos, and awareness/lead-generation campaign content.

Social Media Manager / Content Strategist at Charge Hypnosis & Wellness

October 1, 2023 - Present

Led content strategy and creative production for a premium wellness brand across Instagram and TikTok, including campaign development and brand storytelling. Directed shoots and collaborated with videographers, models, and creatives; developed moodboards, scripts, captions, and campaign messaging. Grew Instagram from 400 to 14k followers and achieved 613k reach through strategic storytelling and production. Supported PR opportunities and speaking engagements (e.g., Dubai Holding Women’s Network, Tish Tash Tots). Supported promotion and launch of Charge Circle events, contributing to 25% of launch event capacity being filled following the initial campaign.

Marketing Manager / Social Media & Influencer Lead at Dolce Hospitality

March 1, 2023 - October 1, 2023

Managed content production, social media, and influencer collaborations for four hospitality concepts in Dubai, adapting tone of voice, creative direction, and storytelling per brand. Created content calendars, campaign plans, captions, creative briefs, and project timelines. Directed 5+ content shoots including model casting, moodboards, and on-site content direction. Coordinated 20+ influencer collaborations via Expin, direct Instagram outreach, and industry networks. Led B2B/partner meetings with Careem DineOut, PR agencies, DubaiNight, and external hospitality/media partners.

DJ, Music Curator & Artist Brand at LAYNA

January 1, 2021 - Present

Built and managed LAYNA, a Dubai-based artist brand combining content creation, branding, and audience development across music, events, and digital platforms. Developed artist branding and visual identity across Instagram, TikTok, SoundCloud, and YouTube. Produced event content, reels, flyer and logo design, behind-the-scenes videos, and music-led storytelling. Performed at venues and events across Dubai and internationally. Co-created In Session, a long-form and short-form music content platform.