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Hi, I'm Alayna I’m a creative designer and marketing strategist with 5+ years of experience turning ideas into visuals and campaigns that connect and convert. I specialise in graphic design, content creation, social media management, creative marketing, and copywriting, blending strong visuals with strategic thinking to build brands, drive engagement, and boost sales. I also have hands-on experience in photography, video creation, and video editing, allowing me to craft complete visual stories from concept to final content. I’ve worked with a wide range of clients and organisations, including politicians in Brazil, sales-driven companies in Brazil and the UK, as well as nonprofit organisations and small businesses. Among these experiences, I led brand awareness campaigns that increased customer enquiries by 55%, and supported a UK-based sales-driven company in achieving 140% growth within 12 months through strategic content-led marketing campaigns, while managing CRM flows to improve customer loyalty and repeat purchases. If you’re interested in my work and would like to find out how I can help you and your company, please reach out to me.…Hi, I'm Alayna I’m a creative designer and marketing strategist with 5+ years of experience turning ideas into visuals and campaigns that connect and convert. I specialise in graphic design, content creation, social media management, creative marketing, and copywriting, blending strong visuals with strategic thinking to build brands, drive engagement, and boost sales. I also have hands-on experience in photography, video creation, and video editing, allowing me to craft complete visual stories from concept to final content. I’ve worked with a wide range of clients and organisations, including politicians in Brazil, sales-driven companies in Brazil and the UK, as well as nonprofit organisations and small businesses. Among these experiences, I led brand awareness campaigns that increased customer enquiries by 55%, and supported a UK-based sales-driven company in achieving 140% growth within 12 months through strategic content-led marketing campaigns, while managing CRM flows to improve customer loyalty and repeat purchases. If you’re interested in my work and would like to find out how I can help you and your company, please reach out to me.

Alayna - Navegantes Studio

Graphic Designer, Social Media Manager, Content Creator, +2

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Hi, I'm Alayna I’m a creative designer and marketing strategist with 5+ years of experience turning ideas into visuals and campaigns that connect and convert. I specialise in graphic design, content creation, social media management, creative marketing, and copywriting, blending strong visuals with strategic thinking to build brands, drive engagement, and boost sales. I also have hands-on experience in photography, video creation, and video editing, allowing me to craft complete visual stories from concept to final content. I’ve worked with a wide range of clients and organisations, including politicians in Brazil, sales-driven companies in Brazil and the UK, as well as nonprofit organisations and small businesses. Among these experiences, I led brand awareness campaigns that increased customer enquiries by 55%, and supported a UK-based sales-driven company in achieving 140% growth within 12 months through strategic content-led marketing campaigns, while managing CRM flows to improve customer loyalty and repeat purchases. If you’re interested in my work and would like to find out how I can help you and your company, please reach out to me.…Hi, I'm Alayna I’m a creative designer and marketing strategist with 5+ years of experience turning ideas into visuals and campaigns that connect and convert. I specialise in graphic design, content creation, social media management, creative marketing, and copywriting, blending strong visuals with strategic thinking to build brands, drive engagement, and boost sales. I also have hands-on experience in photography, video creation, and video editing, allowing me to craft complete visual stories from concept to final content. I’ve worked with a wide range of clients and organisations, including politicians in Brazil, sales-driven companies in Brazil and the UK, as well as nonprofit organisations and small businesses. Among these experiences, I led brand awareness campaigns that increased customer enquiries by 55%, and supported a UK-based sales-driven company in achieving 140% growth within 12 months through strategic content-led marketing campaigns, while managing CRM flows to improve customer loyalty and repeat purchases. If you’re interested in my work and would like to find out how I can help you and your company, please reach out to me.

Available to hire

Liverpool, United Kingdom

Hi, I’m Alayna

I’m a creative designer and marketing strategist with 5+ years of experience turning ideas into visuals and campaigns that connect and convert.

I specialise in graphic design, content creation, social media management, creative marketing, and copywriting, blending strong visuals with strategic thinking to build brands, drive engagement, and boost sales.

I also have hands-on experience in photography, video creation, and video editing, allowing me to craft complete visual stories from concept to final content.

I’ve worked with a wide range of clients and organisations, including politicians in Brazil, sales-driven companies in Brazil and the UK, as well as nonprofit organisations and small businesses.

Among these experiences, I led brand awareness campaigns that increased customer enquiries by 55%, and supported a UK-based sales-driven company in achieving 140% growth within 12 months through strategic content-led marketing campaigns, while managing CRM flows to improve customer loyalty and repeat purchases.

If you’re interested in my work and would like to find out how I can help you and your company, please reach out to me.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Marketing and Events Executive at Community Foundations for Lancashire and Merseyside (CFLM)

March 1, 2025 - Present

Developed and delivered marketing and events strategies across social media, email marketing, website content, and press outreach; strengthened brand presence and engagement and managed end-to-end events.

Marketing Assistant at Mersey Raw

January 1, 2024 - March 1, 2025

Created and implemented the marketing department at Mersey Raw; developed strategies for content creation, email marketing, social media, and branding; managed external teams, oversaw paid ads, and ensured cohesive brand visuals to drive sales and onboarding of new customers. Led redesign of packaging and labels, contributing to a stronger brand identity.

Digital Strategist at Festival do Carimbo Mara Panim

October 1, 2022 - April 1, 2023

Created and implemented digital marketing campaigns for a high-profile cultural festival in Pará, across social media, press, and paid channels; collaborated with local teams to maximize reach and engagement.

Marketing Assistant at Amazon Comunicação

November 1, 2021 - May 1, 2023

Supported the marketing manager in campaign creation; collaborated with an internal team of graphic designers, filmmakers, journalists, photographers, and social media managers; oversaw paid ads and contributed to cross-channel campaigns; helped grow brand presence in Belem, Brazil.

Digital Strategist at Amazon Comunicação

October 1, 2020 - November 1, 2021

Developed impactful marketing campaigns across digital channels, including social media, press, and paid advertising; coordinated with the marketing team; ensured alignment of candidate imagery with public messaging.

Graphic Designer / Social Media Manager at Amazon Comunicação

June 1, 2020 - November 1, 2020

Created visually compelling design assets for marketing materials; implemented social media strategies; increased brand visibility and audience engagement; contributed to campaigns for political candidates.