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I am a Senior B2B Marketing Specialist and consultant with 10+ years of experience driving global marketing strategies across SaaS, technology, telecom, media, IP/legal, and B2B services. I translate business priorities into insight-led content strategies that strengthen brand perception, engage partner audiences, and support commercial objectives. I am highly data-driven, collaborate with cross-functional and international stakeholders, and leverage AI-enabled tools to accelerate content creation and optimization while maintaining brand consistency.…I am a Senior B2B Marketing Specialist and consultant with 10+ years of experience driving global marketing strategies across SaaS, technology, telecom, media, IP/legal, and B2B services. I translate business priorities into insight-led content strategies that strengthen brand perception, engage partner audiences, and support commercial objectives. I am highly data-driven, collaborate with cross-functional and international stakeholders, and leverage AI-enabled tools to accelerate content creation and optimization while maintaining brand consistency.

Alberto Caycho

Conversion Rate Optimization Expert, Project Manager, Data Analyst, +7

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I am a Senior B2B Marketing Specialist and consultant with 10+ years of experience driving global marketing strategies across SaaS, technology, telecom, media, IP/legal, and B2B services. I translate business priorities into insight-led content strategies that strengthen brand perception, engage partner audiences, and support commercial objectives. I am highly data-driven, collaborate with cross-functional and international stakeholders, and leverage AI-enabled tools to accelerate content creation and optimization while maintaining brand consistency.…I am a Senior B2B Marketing Specialist and consultant with 10+ years of experience driving global marketing strategies across SaaS, technology, telecom, media, IP/legal, and B2B services. I translate business priorities into insight-led content strategies that strengthen brand perception, engage partner audiences, and support commercial objectives. I am highly data-driven, collaborate with cross-functional and international stakeholders, and leverage AI-enabled tools to accelerate content creation and optimization while maintaining brand consistency.

Available to hire

I am a Senior B2B Marketing Specialist and consultant with 10+ years of experience driving global marketing strategies across SaaS, technology, telecom, media, IP/legal, and B2B services.

I translate business priorities into insight-led content strategies that strengthen brand perception, engage partner audiences, and support commercial objectives. I am highly data-driven, collaborate with cross-functional and international stakeholders, and leverage AI-enabled tools to accelerate content creation and optimization while maintaining brand consistency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Dutch

Advanced

Portuguese

Advanced

French

Beginner

Work Experience

Senior Performance Marketing Manager at Sam Media

May 1, 2023 - Present

Led the design and optimization of multi-market sales funnels and campaign performance dashboards, aligning marketing and sales data for decision-making. Collaborated with commercial and pricing teams to challenge forecasts and validate revenue assumptions. Implemented reporting models in GA4 and internal CRM to track ROI and pipeline velocity, improving forecast accuracy by 18%.

Digital Marketing Lead (Commercial Data & Automation) at Corsearch

November 1, 2022 - September 18, 2025

Built cross-department dashboards integrating HubSpot, Salesforce, and Pardot to unify data visibility across global sales teams. Partnered with senior leadership to review pipeline health, contract performance, and MQL-to-revenue conversion rates. Presented analytical insights to executive teams, enabling improved deal governance and resource allocation.

Growth Marketing Manager at 24i

January 1, 2021 - September 18, 2025

Managed HubSpot CRM operations, providing sales reporting, lifecycle analysis, and forecasting support. Designed automated workflows for pipeline management and revenue attribution, directly informing sales prioritization and account targeting.

External Relations & Information Manager at ICISA

December 1, 2019 - September 18, 2025

Oversaw CRM-driven member engagement campaigns, ensuring compliance with data governance and communication standards. Collaborated with internal stakeholders to improve reporting accuracy and member data quality.

Marketing Data Automation Specialist / Sales Coordinator at Barco NV

January 1, 2019 - September 18, 2025

Partnered with Sales, Pricing, and Business Operations teams to analyze commercial performance and contract data across EMEA markets. Developed sales reporting pipelines integrating Salesforce, SAP, and Excel for executive decision-making. Ensured data integrity and compliance within CRM and sales processes, supporting contract management and tender submissions.

Senior Performance Marketing Manager at Sam Media

May 1, 2023 - Present

Designed and executed multi-country marketing campaigns across Europe, integrating local partners and telcos to scale visibility and conversion. Collaborated on co-branded campaigns with distributors, ensuring consistency in messaging and optimizing ROI. Built and monitored campaign dashboards with Google Analytics and CRM data, improving lead management and dealer engagement efficiency.

Digital Marketing Consultant (Freelance) at Independent / Freelance

April 1, 2023 - Present

Advised companies on local campaign activation strategies and dealer/channel CRM workflows. Implemented HubSpot for lifecycle marketing, lead scoring, and automated nurturing campaigns. Delivered measurable uplift in lead quality and campaign ROI through improved segmentation and local targeting.

Digital Marketing Lead at Corsearch

November 1, 2022 - September 18, 2025

Implemented and managed global-to-local marketing automation strategies, ensuring regional teams had the tools and data to run effective campaigns. Developed dashboards for MQLs, pipeline attribution, and ROI, presenting actionable insights to senior management. Coordinated cross-functional campaigns involving sales, marketing, and regional teams to align global positioning with local execution.

Growth Marketing Manager at 24i

January 1, 2021 - September 18, 2025

Owned HubSpot CRM and Marketing Hub, designing workflows for acquisition, onboarding, and retention. Partnered with Sales to optimize lead management flows, resulting in shorter dealer/customer response times. Developed multi-channel campaigns, combining digital ads, events, and local activations to drive pipeline growth.

External Relations & Information Manager at ICISA

December 31, 2019 - September 18, 2025

Managed campaign delivery and communications across Europe for industry members and external stakeholders. Coordinated events and conferences, ensuring brand visibility and consistency in execution.

Marketing Data Automation Specialist / Data Analyst / Sales Coordinator at Barco NV

December 31, 2019 - September 18, 2025

Supported dealer/channel marketing teams with campaign data, reporting, and automation. Designed marketing dashboards tracking ROI across product lines and local markets. Coordinated sales enablement and marketing operations with distributors across EMEA.

Digital Marketing Consultant (Freelance / Independent Contractor) at Multiple Clients – The Netherlands & Europe

December 1, 2022 - Present

B2B marketing consultancy across SaaS, professional services, technology, media, and regulated sectors. Translated business objectives into content plans, messaging frameworks, and lead-generation initiatives. Advised on content optimisation for clarity, tone of voice, SEO/GEO, and audience relevance. Built and optimised email, CRM, and partner communications as part of broader content ecosystems. Used performance data to measure impact across engagement, conversion, and perception metrics. Leveraged GenAI tools to accelerate content creation, testing, and optimisation while maintaining brand consistency. Collaborated closely with founders, marketing leaders, and cross-functional teams in complex stakeholder environments.

Digital Marketing Lead at Corsearch

February 1, 2021 - November 1, 2022

Owned global B2B marketing strategy for a SaaS organisation serving enterprise and partner audiences. Designed and delivered content-driven GTM initiatives supporting pipeline growth and brand positioning. Implemented and scaled Pardot across the organisation, aligning content, automation, and CRM. Partnered with Product Marketing and Sales to ensure consistent messaging and partner narratives. Led data integration and consent projects (Salesforce, OneTrust) impacting global communications. Defined KPIs and translated complex performance data into clear, actionable insights for leadership.

Growth Marketing Manager at 24i

January 1, 2020 - January 1, 2021

Led B2B content, CRM, and marketing automation initiatives in HubSpot. Developed content strategies supporting user acquisition, partner engagement, and regional GTM efforts. Defined insights, hypotheses, and testing roadmaps across international markets. Worked closely with Product and Sales to align messaging, value propositions, and campaign execution.