Alberto Caycho
I am a Senior B2B Marketing Specialist and consultant with 10+ years of experience driving global marketing strategies across SaaS, technology, telecom, media, IP/legal, and B2B services.
About
I am a Senior B2B Marketing Specialist and consultant with 10+ years of experience driving global marketing strategies across SaaS, technology, telecom, media, IP/legal, and B2B services.
I translate business priorities into insight-led content strategies that strengthen brand perception, engage partner audiences, and support commercial objectives. I am highly data-driven, collaborate with cross-functional and international stakeholders, and leverage AI-enabled tools to accelerate content creation and optimization while maintaining brand consistency.
- 7 years' experience
- Joined September 2025
Skills· 12
Languages
- EnglishFluent
- Spanish; CastilianFluent
- DutchAdvanced
- PortugueseAdvanced
- FrenchBeginner
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
- Telecommunications
- Retail
- Other
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Work experience· 14 roles
Designed and executed multi-country marketing campaigns across Europe, integrating local partners and telcos to scale visibility and conversion. Collaborated on co-branded campaigns with distributors, ensuring consistency in messaging and optimizing ROI. Built and monitored campaign dashboards with Google Analytics and CRM data, improving lead management and dealer engagement efficiency.
Led the design and optimization of multi-market sales funnels and campaign performance dashboards, aligning marketing and sales data for decision-making. Collaborated with commercial and pricing teams to challenge forecasts and validate revenue assumptions. Implemented reporting models in GA4 and internal CRM to track ROI and pipeline velocity, improving forecast accuracy by 18%.
Advised companies on local campaign activation strategies and dealer/channel CRM workflows. Implemented HubSpot for lifecycle marketing, lead scoring, and automated nurturing campaigns. Delivered measurable uplift in lead quality and campaign ROI through improved segmentation and local targeting.
Education
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