I bridge the gap between data, cultural trends, and scientific innovation to drive explosive commercial growth. With an MSc in Biomanagement and extensive experience managing high-volume B2C portfolios, I specialize in translating complex market insights into high-converting, omnichannel campaigns.
Whether you need a go-to-market strategy for a new personal care formulation, a TikTok affiliate program that hacks the algorithm, or end-to-end KOL management, I build the roadmap to revenue. I don’t just follow trends; I analyze the underlying consumer behaviors to predict what will convert.
Core Expertise & Impact:
Social Commerce & KOL Strategy: I leverage creator-led ecosystems to maximize digital ROI. Recently, my data-driven approach to TikTok affiliate strategies drove a +461% quarter-over-quarter sales increase and pushed a mature product to the #1 ranking in its category nationwide.
360° Brand Growth: I manage end-to-end commercial strategy, from market landscape analysis and A&P budget optimization to executing cross-functional retail product launches.
Health, Beauty & Wellness Commercialization: Backed by my foundation in Biomedicine, I excel at translating complex clinical value and product formulations into compelling, patient-centric, and consumer-friendly brand stories.
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