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Hi! I'm Alba Ríos Herrasti, a fashion designer with a hybrid profile in marketing and digital communication.

About

Hi! I’m Alba Ríos Herrasti, a fashion designer with a hybrid profile in marketing and digital communication. I am trained in pattern making, design, and business management, and I enjoy bringing ideas from concept to finished garments and brand experiences.

I thrive in collaborative environments—working on events, brand identities, and digital marketing strategies—combining creativity with practical project management and client-facing communication.

  • 9 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Retail
  • Education
  • Professional Services
  • Manufacturing
  • Travel & Hospitality

Work experience· 5 roles

Sports and Fashion Event HostessMar 2024 – Present · 2 yrs 9 mos

March 2024 – Present: continue host duties at sports and fashion events, ensuring professional representation and smooth event operations.

Sports and Fashion Event HostessJan 2024 – Oct 2025 · 1 yr 10 mos

Represent brands at events, support on-site brand activation, coordinate guests, and help manage attendee flow to enhance the event experience.

Event Hostess · Sports & Fashion Events (Various)Jan 2021 – Jan 2024 · 3 yrs 1 mo

Hosted sports and fashion events; collaborated in event organization, logistics, and attendee flow management.

ExtrasSep 2018 – Oct 2025 · 7 yrs 2 mos
Designer · Fernández y RocheSep 2017 – Sep 2018 · 1 yr 1 mo

Education· 5

Higher Level Vocational Training in Pattern Making and Haute Couture · Istituto Europeo di Design (IED)2018 – 2022
Diploma in Digital Marketing and Communication in Fashion and Luxury · Universidad Camilo José Cela (UCJC)2030 – 2025
Higher Vocational Training in Pattern Making and Fashion · Universidad de Sevilla2022 – 2024
Higher Level Training Cycle in Pattern Making and Fashion Design · IED - Instituto Europeo di Design2030 – 2026

Certifications and awards

Inside LVMH Certificate2025
Diploma in Digital Marketing and Communication in Fashion and Luxury2030 – 2025
LVMH Certificate: Creative Consulting and Bespoke Garment Design2025 – 2026

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