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Creative Marketing Designer and Social Media Specialist with 7+ years of international experience designing brand identities, digital campaigns, and social content, plus building web experiences using Webflow/Framer. I blend creative direction with marketing strategy to deliver consistent, impactful results across digital touchpoints.…

Carolina Albuquerque Pinto

Marketer, Graphic Designer, Web Designer, +7

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Creative Marketing Designer and Social Media Specialist with 7+ years of international experience designing brand identities, digital campaigns, and social content, plus building web experiences using Webflow/Framer. I blend creative direction with marketing strategy to deliver consistent, impactful results across digital touchpoints.…

Available to hire

Creative Marketing Designer and Social Media Specialist with 7+ years of international experience designing brand identities, digital campaigns, and social content, plus building web experiences using Webflow/Framer. I blend creative direction with marketing strategy to deliver consistent, impactful results across digital touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

French

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Head of Communication, Marketing & Design at Shantivillas Algarve

January 1, 2024 - Present

Lidera a comunicação, marketing e direção criativa da marca nos canais digitais e offline no setor de hospitalidade premium. Desenvolve e executa estratégias de marca, conteúdo, redes sociais, website e mídia paga, contribuindo para crescimento superior a 80% no tráfego do website e mais de 30% na visibilidade da marca. Supervisiona produção criativa e desenvolvimento de campanhas do planeamento à execução, garantindo posicionamento premium consistente em todos os touchpoints.

Head of Communication & Marketing at Shantivillas Algarve

January 1, 2024 - Present

I repositioned the brand with international luxury by creating a new visual identity and analyzing customer behavior to adapt services and marketing strategies.

Graphic Designer / Web Designer at Mondial Interaction (Full Remote)

January 1, 2023 - Present

I designed and implemented visual assets for digital campaigns and international events. I developed intuitive interfaces for websites and landing pages, improving UX and reducing bounce rates.

Graphic Designer, Web Designer & Community Manager at Mondial Interaction

January 1, 2022 - January 1, 2024

Criou campanhas digitais, assets de marca, landing pages e conteúdos para redes sociais para clientes e stakeholders internacionais. Trabalhou em conjunto com equipas de marketing para traduzir objetivos de campanha em comunicações visuais claras e envolventes para diferentes canais digitais. Geriu necessidades de comunidade e conteúdo assegurando consistência de marca entre mercados, formatos e touchpoints.

Freelance Designer & Digital Marketer at Worldwide

January 1, 2022 - Present

I produce video content for events, weddings, and concerts. I use aerial (drone) and ground footage, visual storytelling, and professional editing. I develop responsive websites using no-code tools (like WordPress, Figma, Webflow). I consistently promote my visual identity and performance.

Community Manager at Lapsus

January 1, 2021 - January 1, 2022

I developed and implemented digital engagement strategies that increased interaction rates by +25% in the first month.

Community Manager & Content Designer at Lapsus

January 1, 2020 - January 1, 2022

Geriu comunidades em redes sociais e criou conteúdos digitais em múltiplos canais, combinando gestão diária de comunidade com produção criativa. Desenvolveu conteúdo visual e escrito alinhado com a identidade da marca e com o comportamento da audiência. Monitorou engajamento e ajustou comunicação com base no feedback e no desempenho da comunidade.

Creative Marketing Designer & Social Media Specialist (Freelancing)

January 1, 2019 - Present

Desenvolveu identidades de marca, campanhas digitais, conteúdos sociais e experiências web para 70+ clientes em diferentes indústrias e mercados internacionais. Conduziu projetos do conceito à execução em branding, paid media, social media e sites em Webflow/Framer. Criou e testou assets para Meta e Google Ads, desenvolveu estratégias de conteúdo e melhorou consistência, engajamento e presença digital em múltiplos touchpoints.