Lead SEO & SEM Specialist at IDXBoost

Led SEO and SEM initiatives for 500+ real estate accounts, built full-funnel campaigns across paid and organic channels, optimized landing pages, remarketing, CRM/email nurturing, and lead-routing. Collaborated with brokerages and MLS/agent ecosystems to align lead flow, reporting, and sales operations. Identified high-intent keywords and competitor gaps, launched landing pages and paid campaigns to capture demand, and drove significant improvements in MQLs while lowering acquisition costs. Managed multi-channel campaigns (Google Ads, Meta Ads, LinkedIn Ads) and reported ROI across the pipeline.

Digital Assistant at Havas Media, Lima

Collaborated on UX improvements for CRM and website, translated broker/agent workflows into clearer navigation and templates, supported information architecture and feature positioning, and contributed to cross-functional efforts with product, design, and engineering to improve user experience.

Senior Real Estate Growth Marketing Strategist at TRE M Group

Led growth for 500+ real estate accounts across markets, aligning SEO, SEM, landing pages, CRM/email nurture, and revenue-driven strategies. Built full-funnel lead generation systems, improved lead quality, and reduced acquisition costs across paid and organic channels. Developed landing pages and paid media strategies aligned with revenue goals; partnered with brokerages and agent teams to map lead flows and reporting to local market dynamics. Identified high-intent keywords, launched landing pages and paid campaigns to capture new demand and increase qualified buyer/seller inquiries. Designed and optimized SEM campaigns across key accounts, driving 20–40% growth in MQLs and lowering cost per lead. Built organic social strategies for select real estate clients, guiding content, creative direction, and publishing with traffic, engagement, and lead-generation goals. Supported planning and execution of digital campaigns for national clients across multiple channels, including reporting

Digital Assistant at Havas Media

Improved UX of the CRM and website builder by translating broker/agent workflows into clearer navigation, templates, and user flows. Contributed to UX copy and information architecture, helping shape brand identity and messaging. Supported cross-functional teams in planning and executing digital campaigns, coordinating with product, design, and sales to align on-market launches and optimizations.

Growth Marketing Lead at LuxLife Miami Blog

Led SEO and SEM efforts, building full-funnel lead campaigns that reduced cost per lead by 30% and generated 3,000+ high-intent buyer and seller inquiries across agent networks and brokerages.