I am a dynamic and energetic communications designer and art director with a strong passion for innovation, creativity, and pushing design boundaries. I specialise in delivering impactful, visually engaging brand experiences by integrating aesthetics, strategy, and functionality. Experienced in leading projects from concept through to execution, I consistently ensure high-quality outcomes that exceed expectations. Currently relocating to Australia, I am eager to contribute fresh creative perspectives and strategic design expertise to forward-thinking teams. As a communication designer in Versuni (Philips DA) in Amsterdam, I drive the creative vision and art direction for integrated campaigns across digital and print, delivering visually compelling content that strengthens brand identity and engages audiences. I have launched high-impact campaigns and packaging that increased brand visibility, optimized creative workflows, and reinforced Philips’ market presence. Relocated to Australia, I have officially relaunched my freelance design practice based in Byron Bay, specializing in branding, digital experiences, and visual communication while collaborating with global brands to create future-proof identities.

Alena Percivalle

I am a dynamic and energetic communications designer and art director with a strong passion for innovation, creativity, and pushing design boundaries. I specialise in delivering impactful, visually engaging brand experiences by integrating aesthetics, strategy, and functionality. Experienced in leading projects from concept through to execution, I consistently ensure high-quality outcomes that exceed expectations. Currently relocating to Australia, I am eager to contribute fresh creative perspectives and strategic design expertise to forward-thinking teams. As a communication designer in Versuni (Philips DA) in Amsterdam, I drive the creative vision and art direction for integrated campaigns across digital and print, delivering visually compelling content that strengthens brand identity and engages audiences. I have launched high-impact campaigns and packaging that increased brand visibility, optimized creative workflows, and reinforced Philips’ market presence. Relocated to Australia, I have officially relaunched my freelance design practice based in Byron Bay, specializing in branding, digital experiences, and visual communication while collaborating with global brands to create future-proof identities.

Available to hire

I am a dynamic and energetic communications designer and art director with a strong passion for innovation, creativity, and pushing design boundaries. I specialise in delivering impactful, visually engaging brand experiences by integrating aesthetics, strategy, and functionality. Experienced in leading projects from concept through to execution, I consistently ensure high-quality outcomes that exceed expectations.

Currently relocating to Australia, I am eager to contribute fresh creative perspectives and strategic design expertise to forward-thinking teams. As a communication designer in Versuni (Philips DA) in Amsterdam, I drive the creative vision and art direction for integrated campaigns across digital and print, delivering visually compelling content that strengthens brand identity and engages audiences. I have launched high-impact campaigns and packaging that increased brand visibility, optimized creative workflows, and reinforced Philips’ market presence. Relocated to Australia, I have officially relaunched my freelance design practice based in Byron Bay, specializing in branding, digital experiences, and visual communication while collaborating with global brands to create future-proof identities.

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Fluent
French
Beginner

Work Experience

Graphic Designer (B2B) - Treedom at Treedom
January 1, 2022 - January 1, 2023
Designed and developed visual content for a business audience, including landing pages, layouts, presentations, and packaging; contributed to social media content and AR/VR projects; improved brand visibility and packaging workflows.
Graphic Designer at Philips DA / Alpaca Lab
January 1, 2021 - Present
Joined Alpaca Lab after completing my Master’s thesis, collaborating with a collective of designers on experimental projects, exploring innovative solutions and new technologies.

Education

Master Degree in Visual and Multimedia Design at IUAV (Istituto Universitario di Architettura di Venezia)
January 11, 2030 - May 15, 2026

Qualifications

Bachelor Degree in Graphic Design
January 11, 2030 - May 15, 2026
Master Class with Francis Kéré
January 11, 2030 - May 15, 2026
Rufa Contest Award for IOSO NO / I AM project
January 11, 2030 - May 15, 2026
Young Ambassador, Fondazione Giorgio Cini (Homo Faber)
January 11, 2030 - May 15, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Software & Internet, Retail