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I’m Alexandre Artacho, an Art Director and Senior Designer specializing in social-first creative, leading visual systems and platform-native campaigns for Instagram and TikTok. With 6+ years of experience across fashion, consumer, and lifestyle brands, I blend strong visual craft with performance-minded creative direction. I enjoy collaborating closely with strategy and account teams, mentoring designers, and building structured frameworks that help campaigns land consistently across social, paid media, and retail touchpoints. I’ve worked with clients such as Sephora, Jack Daniel’s, MASP, and Bulova, and I also use AI-powered tools (like ChatGPT, Claude, and Gemini) to support concepting, content strategy, and campaign ideation.…I’m Alexandre Artacho, an Art Director and Senior Designer specializing in social-first creative, leading visual systems and platform-native campaigns for Instagram and TikTok. With 6+ years of experience across fashion, consumer, and lifestyle brands, I blend strong visual craft with performance-minded creative direction. I enjoy collaborating closely with strategy and account teams, mentoring designers, and building structured frameworks that help campaigns land consistently across social, paid media, and retail touchpoints. I’ve worked with clients such as Sephora, Jack Daniel’s, MASP, and Bulova, and I also use AI-powered tools (like ChatGPT, Claude, and Gemini) to support concepting, content strategy, and campaign ideation.

Alexandre Artacho

Art Director, Designer, Brand Designer, +2

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I’m Alexandre Artacho, an Art Director and Senior Designer specializing in social-first creative, leading visual systems and platform-native campaigns for Instagram and TikTok. With 6+ years of experience across fashion, consumer, and lifestyle brands, I blend strong visual craft with performance-minded creative direction. I enjoy collaborating closely with strategy and account teams, mentoring designers, and building structured frameworks that help campaigns land consistently across social, paid media, and retail touchpoints. I’ve worked with clients such as Sephora, Jack Daniel’s, MASP, and Bulova, and I also use AI-powered tools (like ChatGPT, Claude, and Gemini) to support concepting, content strategy, and campaign ideation.…I’m Alexandre Artacho, an Art Director and Senior Designer specializing in social-first creative, leading visual systems and platform-native campaigns for Instagram and TikTok. With 6+ years of experience across fashion, consumer, and lifestyle brands, I blend strong visual craft with performance-minded creative direction. I enjoy collaborating closely with strategy and account teams, mentoring designers, and building structured frameworks that help campaigns land consistently across social, paid media, and retail touchpoints. I’ve worked with clients such as Sephora, Jack Daniel’s, MASP, and Bulova, and I also use AI-powered tools (like ChatGPT, Claude, and Gemini) to support concepting, content strategy, and campaign ideation.

Available to hire

I’m Alexandre Artacho, an Art Director and Senior Designer specializing in social-first creative, leading visual systems and platform-native campaigns for Instagram and TikTok. With 6+ years of experience across fashion, consumer, and lifestyle brands, I blend strong visual craft with performance-minded creative direction.

I enjoy collaborating closely with strategy and account teams, mentoring designers, and building structured frameworks that help campaigns land consistently across social, paid media, and retail touchpoints. I’ve worked with clients such as Sephora, Jack Daniel’s, MASP, and Bulova, and I also use AI-powered tools (like ChatGPT, Claude, and Gemini) to support concepting, content strategy, and campaign ideation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Art Director & Senior Designer (Freelance / Independent)

January 1, 2025 - Present

Led social-first art direction and ongoing content creation for US-based health & wellness clients. Produced social media content for Vogue Brasil and developed creative direction for fashion, lifestyle, and cultural clients including Sephora, Jack Daniel’s, MASP, Bulova, Castro Festival, and Arena do Orgulho (@Macunaíma.ag). Created platform-native campaigns and visual systems tailored to engagement behaviors on Instagram and TikTok, supporting performance objectives alongside craft. Leveraged AI-powered tools (ChatGPT, Claude, Gemini) for creative concepting, content strategy, and campaign ideation.

Art Director at Loungerie

January 1, 2024 - December 31, 2024

Directed seasonal campaign creative across social, digital, and in-store channels for a fashion and lingerie brand. Mentored designers through concept development and execution to improve output quality and consistency. Developed content frameworks and visual storytelling approaches aligned with the brand’s positioning.

Art Director at THINKERS.CO

January 1, 2024 - January 1, 2025

Owned creative direction for integrated fashion campaigns across social media, paid digital, and retail touchpoints. Produced motion and animated assets for social distribution and broadcast. Reviewed concept development and provided structured feedback on design execution prior to client delivery. Ensured brand expression across social, paid media, and in-store elements while following platform best practices.

Designer → Junior Art Director at THINKERS.CO

January 1, 2021 - December 31, 2023

Progressed from designer to junior art director across major fashion and retail accounts. Produced social content, campaign assets, and motion graphics for digital platforms and national media placements. Created and animated content for Instagram and TikTok, including major Brazilian television program deliverables. Designed POS and retail communication materials across multiple brand touchpoints.

Junior Designer at Inbrands

January 1, 2019 - January 1, 2021

Designed social media content for VR Collezioni and other fashion brands within the Inbrands portfolio. Produced platform-native digital assets for Instagram and social channels, supporting consistent brand presentation and engagement.