Bilingual lifestyle coach, fashion marketer, and behavioral researcher with expertise in consumer psychology, brand storytelling, and trauma-informed coaching. Integrates psychology, Andean wisdom, and fashion to support authentic self-expression and holistic growth. Proven track record in luxury retail, event production, and cross-functional collaboration across fashion, nonprofit, and wellness sectors.

Alejandra Bacigalupo

Bilingual lifestyle coach, fashion marketer, and behavioral researcher with expertise in consumer psychology, brand storytelling, and trauma-informed coaching. Integrates psychology, Andean wisdom, and fashion to support authentic self-expression and holistic growth. Proven track record in luxury retail, event production, and cross-functional collaboration across fashion, nonprofit, and wellness sectors.

Available to hire

Bilingual lifestyle coach, fashion marketer, and behavioral researcher with expertise in
consumer psychology, brand storytelling, and trauma-informed coaching. Integrates
psychology, Andean wisdom, and fashion to support authentic self-expression and holistic
growth. Proven track record in luxury retail, event production, and cross-functional
collaboration across fashion, nonprofit, and wellness sectors.

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Language

Spanish; Castilian
Fluent
English
Fluent
Chinese
Beginner

Work Experience

Styling, Social Media & Production Intern at Bloomingdale's
November 1, 2025 - Present
Styling, social media & production intern assisting in creative direction and styling for fashion campaigns, including NYFW and Sabor y Estilo; creating brand visuals, designing promotional materials, and directing/editing multimedia campaigns; coordinating social media strategy and event logistics to ensure cohesive brand presentation.
Executive Assistant at The Art of Fashion and Food
August 1, 2025 - Present
Executive assistant and staff coordination; managed social media content and client communications, increasing brand engagement; improved administrative efficiency by reducing email response time by 30%; assisted in production and quality control of custom bridal veils, ensuring on-time delivery.
Project Manager & Social Media Manager at Janelle Russell
August 1, 2024 - January 1, 2025
Led outreach initiatives to boost cultural awareness and engage diverse audiences. Participated in sustainability and leadership workshops, supporting community development. Launched a targeted social media campaign to promote cross-cultural engagement and the Andean worldview.
Case Manager at Tam Pu Project
July 1, 2023 - November 1, 2023
Managed complex projects and budget planning for human rights initiatives. Designed and led community empowerment workshops. Facilitated access to support systems through advocacy and communications.
Advocacy & Communications Officer at Comisión H (Human Rights Commission)
January 1, 2021 - March 1, 2022
Support advocacy and communications activities for human rights initiatives, coordinating outreach and stakeholder engagement.

Education

Bachelor of Arts in Psychology at Pontifical Catholic University of Peru
January 1, 2015 - January 1, 2021

Qualifications

Foundations of Digital Marketing and E-commerce
January 1, 2025 - May 31, 2026
Fashion as Design
January 1, 2025 - May 31, 2026
Sustainable Fashion
January 1, 2025 - May 31, 2026
Managing Emotions in Times of Uncertainty and Stress
January 1, 2023 - May 31, 2026
Diploma in Psychological Care for Vulnerable Populations
January 1, 2021 - May 31, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Retail, Professional Services