Available to hire
I am Alessandro Giancola, a results-driven digital marketer and writer based in Italy.
As an Account Strategist at Google, I have managed a €100K+ quarterly digital advertising portfolio, delivering data-driven strategies that align with client objectives and drive ROI across Italian and European markets.
Beyond my analytics work, I write and edit across digital publishing, working with Lupi Editore, ElectoMAG, and cultural festival projects to craft compelling editorial content and engaging social narratives. I enjoy turning complex data into clear insights and stories that resonate with diverse audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Italian
Fluent
English
Advanced
Portuguese
Intermediate
Work Experience
Account Strategist at Google
December 31, 2024 - December 31, 2024Managed and consulted with 160+ top Italian and European companies on Google Ads, focusing on increasing ROI and reaching internal KPIs. Identified marketing strategies aligned with advertisers’ business goals and contributed to future digital advertising plans.
Account Strategist at Google
January 1, 2024 - July 18, 2025Managed and consulted over 160 top-investing Italian and European companies on Google Ads. Focused on increasing ROI and exceeding internal KPIs. Managed a portfolio with more than 100K QTD revenue credit, identifying the right marketing strategy according to advertisers' business goals and planning future steps for their digital advertising.
Content Creator & Social Media Manager at Mente Locale (agency) / Museum of Gentile Abruzzo
December 31, 2021 - December 31, 2021On the occasion of the FESTA festival, collaborated in setting up and preparing spaces for artist exhibitions and served as Content Creator and Social Media Manager for the event; helped craft the guest interviews script.
Writer and Social Media Manager at Mente Locale
December 31, 2021 - July 18, 2025Cooperated in setting up and preparing exhibition spaces for an art festival and acted as Content Creator and Social Media Manager. Also contributed to writing scripts for guest interviews during the event.
Writer and Social Media Manager at Mente Locale Agency
January 1, 2021 - January 1, 2022Managed content creation and social media communication for a cultural festival, increasing online visibility and engagement. Collaborated on editorial planning and interview scripting for guest speakers and artists.
Account Strategist at Google
January 1, 2021 - January 1, 2025Managed a €100K+ quarterly digital advertising portfolio, developing data-driven strategies aligned with clients’ business objectives. Consulted and supported 160+ Italian and European advertisers, optimizing campaigns to improve ROI, performance, and growth metrics. Analyzed campaign data, KPIs, and performance metrics to identify insights and optimization opportunities. Collaborated with cross-functional teams to ensure strategic alignment and exceed internal performance targets.
Writer | Editor & Publisher | Content Strategist at Lupi Editore
December 31, 2020 - December 31, 2020Wrote articles and content for the digital publishing unit; contributed as a ghostwriter for the Swag's company partner to enrich the new-born digital library and supported digitization campaigns; helped define editorial content and strategy.
Freelance Journalist / Writer at Elec To Magi
December 31, 2020 - December 31, 2020Freelance journalist publishing articles based on current events; managed weekly submissions and contributed to the narrative column 'Life Stories' from concept to publication.
GhostWriter at Lupi Editore
December 31, 2020 - July 18, 2025Worked for the Digital Publishing Unit as a ghostwriter to enrich the digital library for the publisher's digitalization process. Wrote a variety of content including online marketing, copywriting, travel, and cryptocurrency topics to support digital campaigns.
Columnist and Editor at Electomag
December 31, 2020 - July 18, 2025Worked as a freelance journalist sending weekly articles based on current events and managing them through to publication. Responsible for a narrative column titled 'Life Stories'. Collaborated with ElectoRADIO in occasion of the 'Barolo AgriRock - Collisioni' music festival, contributing to interview script writing for guests.
Columnist and Editor (Freelance) at ElectoMAG
January 1, 2018 - January 1, 2020Authored and edited weekly editorial content, managing the full publishing process from research to publication. Led a narrative storytelling column, contributing to audience engagement and editorial strategy. Collaborated on media projects and live event coverage, supporting editorial planning and interview scripting.
Ghostwriter (Digital Publishing Unit) at Lupi Editore
January 1, 2018 - January 1, 2020Created original long-form digital content supporting the launch and growth of the publisher’s digital library. Produced editorial and marketing-oriented content across multiple industries, adapting tone and structure to target audiences. Managed end-to-end content workflows, ensuring quality, consistency, and timely delivery.
Education
Bachelor’s Degree at University of Teramo
January 1, 2018 - December 31, 2021Erasmus Study at Vilnius University
January 1, 2021 - December 31, 2021Bachelor’s Degree in Marketing and Communication for the New Media at University of Teramo
January 1, 2018 - January 1, 2021Erasmus Study in Social Sciences, Journalism and Communication at University of Teramo
January 1, 2021 - January 1, 2021Bachelor’s Degree in Marketing and Communication at University of Teramo
January 11, 2030 - January 9, 2026Erasmus+ Exchange Program at Vilnius University
January 11, 2030 - January 9, 2026Qualifications
Bachelor’s Degree in Marketing and Communication for the New Media
January 1, 2018 - December 31, 2021Erasmus Study in Social Sciences, Journalism and Communication
January 1, 2021 - December 31, 2021Driving License A1
January 11, 2030 - July 18, 2025Driving License B
January 11, 2030 - July 18, 2025European Scholarship Literature Contest Award - Motherhood 2.0
January 1, 2016 - December 31, 2016New Media and behavioral effect: an harm-benefit dissertation
January 1, 2021 - December 31, 2021Driving Licence A
January 11, 2030 - October 27, 2025High School Diploma – Accounting and Computer Science
January 11, 2030 - January 9, 2026Microsoft Azure Fundamentals (AZ-900)
January 11, 2030 - January 9, 2026EUCIP – European Certification of Informatics Professionals
January 11, 2030 - January 9, 2026Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Financial Services, Other, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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