Hi, I’m Alessia Geraldi, a Brand Manager with international experience in consumer healthcare and marketing, with a strong focus on social media strategy and digital brand presence. I’ve helped launch products, monitor market performance, and develop marketing strategies across cross-functional teams. I’m passionate about turning brands into engaging stories and driving growth through research-driven, creative campaigns across social platforms. With hands-on experience at Alfasigma S.p.A. in Bologna and collaboration with CRIF S.p.A., I enjoy bridging marketing, communications, and social media to deliver compelling brand experiences. I’m motivated to further develop as a marketing and communications specialist in social media and contribute to innovative, data-informed projects.

Alessia Geraldi

Hi, I’m Alessia Geraldi, a Brand Manager with international experience in consumer healthcare and marketing, with a strong focus on social media strategy and digital brand presence. I’ve helped launch products, monitor market performance, and develop marketing strategies across cross-functional teams. I’m passionate about turning brands into engaging stories and driving growth through research-driven, creative campaigns across social platforms. With hands-on experience at Alfasigma S.p.A. in Bologna and collaboration with CRIF S.p.A., I enjoy bridging marketing, communications, and social media to deliver compelling brand experiences. I’m motivated to further develop as a marketing and communications specialist in social media and contribute to innovative, data-informed projects.

Available to hire

Hi, I’m Alessia Geraldi, a Brand Manager with international experience in consumer healthcare and marketing, with a strong focus on social media strategy and digital brand presence. I’ve helped launch products, monitor market performance, and develop marketing strategies across cross-functional teams. I’m passionate about turning brands into engaging stories and driving growth through research-driven, creative campaigns across social platforms.

With hands-on experience at Alfasigma S.p.A. in Bologna and collaboration with CRIF S.p.A., I enjoy bridging marketing, communications, and social media to deliver compelling brand experiences. I’m motivated to further develop as a marketing and communications specialist in social media and contribute to innovative, data-informed projects.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Brand Manager Junior at Alfasigma S.p.A.
March 24, 2025 - September 30, 2025
Conducted market research and collaborated with creative agencies to support the launch of a new product on the market. Monitored market performance of key Consumer Health Care brands through GRPs, Sell In, and Sell Out analysis. Participated in the creation of a TV commercial to communicate key product messages aligned with brand positioning. Managed two brands, marketing strategies, and coordinated company functions to drive growth. Analysis of a potential brand stretching for a product, examining the segment’s growth opportunities.
Marketing Intern at CRIF S.p.A.
September 8, 2025 - March 21, 2025
Preparation of strategic reports and creation of marketing materials to support business development. Collaborated with Events and Communication Department to align marketing and branding activities.

Education

Master of Science (MSc) in Marketing Management at Tilburg University
August 1, 2022 - October 1, 2023
Exchange Program at International Business School - Budapest, Hungary
January 11, 2030 - February 15, 2026
Bachelor of Science (BSc) in Management and Marketing at University of Bologna
September 1, 2019 - July 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Consumer Goods, Professional Services