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I'm Alejandra Hernandez, a highly detail-oriented graphic designer and illustrator with experience in visual identity, digital content, and spatial design. I’m passionate about concept-driven solutions that work across digital and physical formats, including real-world installations. I aim to develop cohesive visual systems that resonate with target audiences and support strong brand narratives. I’m excited to grow into creative direction, focusing on visual storytelling and scalable identity systems. I enjoy collaborating with cross-functional teams to transform ideas into tangible experiences, from brand assets to immersive environments.…I'm Alejandra Hernandez, a highly detail-oriented graphic designer and illustrator with experience in visual identity, digital content, and spatial design. I’m passionate about concept-driven solutions that work across digital and physical formats, including real-world installations. I aim to develop cohesive visual systems that resonate with target audiences and support strong brand narratives. I’m excited to grow into creative direction, focusing on visual storytelling and scalable identity systems. I enjoy collaborating with cross-functional teams to transform ideas into tangible experiences, from brand assets to immersive environments.

Alejandra Hernandez

Graphic Designer, Illustrator, Art Director, +1

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I'm Alejandra Hernandez, a highly detail-oriented graphic designer and illustrator with experience in visual identity, digital content, and spatial design. I’m passionate about concept-driven solutions that work across digital and physical formats, including real-world installations. I aim to develop cohesive visual systems that resonate with target audiences and support strong brand narratives. I’m excited to grow into creative direction, focusing on visual storytelling and scalable identity systems. I enjoy collaborating with cross-functional teams to transform ideas into tangible experiences, from brand assets to immersive environments.…I'm Alejandra Hernandez, a highly detail-oriented graphic designer and illustrator with experience in visual identity, digital content, and spatial design. I’m passionate about concept-driven solutions that work across digital and physical formats, including real-world installations. I aim to develop cohesive visual systems that resonate with target audiences and support strong brand narratives. I’m excited to grow into creative direction, focusing on visual storytelling and scalable identity systems. I enjoy collaborating with cross-functional teams to transform ideas into tangible experiences, from brand assets to immersive environments.

Available to hire

I’m Alejandra Hernandez, a highly detail-oriented graphic designer and illustrator with experience in visual identity, digital content, and spatial design. I’m passionate about concept-driven solutions that work across digital and physical formats, including real-world installations. I aim to develop cohesive visual systems that resonate with target audiences and support strong brand narratives.

I’m excited to grow into creative direction, focusing on visual storytelling and scalable identity systems. I enjoy collaborating with cross-functional teams to transform ideas into tangible experiences, from brand assets to immersive environments.

Skills

Branding

Illustration

Logo

Editorial Illustration

Character Design

Experience Level

Branding

Expert

Illustration

Expert

Logo

Expert

Editorial Illustration

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Graphic Designer - Digital Menus & Brand Content at eMenu International

January 1, 2024 - January 1, 2026

Created digital menu systems for restaurants, supporting sales, engagement, and customer conversion. Produced high-volume branded assets for in-store screens and social media. Collaborated with teams and clients to align design with business goals. Implemented an organizational system in Notion to streamline workflows and centralize project files across the team.

Illustrator - Embroidery & Product Design at Brd2.co

January 1, 2024 - January 1, 2025

Created custom illustrations based on real photographs, adapted for embroidery across apparel and accessories. Developed production-ready designs with high visual accuracy and optimization for embroidery and print formats. Introduced a simplified line-based illustration style for embroidery applications.

Graphic Designer & Illustrator at Disetti Music

January 1, 2023 - January 1, 2023

Created visual content for a music label, including artwork, social media assets, and visual identity elements. Developed visuals aligned with music releases for consistency across platforms. Mentored a junior designer to ensure quality and consistency. Produced video content, including a Lo‑fi music video and animated visualizers for YouTube and Spotify.

Graphic Designer & Illustrator at Ana Beauty Makeup Artist

January 1, 2023 - January 1, 2023

Created character and environment illustrations for animation projects, designed for motion. Developed clear and adaptable visual assets aligned with animation workflows.

Illustrator at MAMBO Studio

January 1, 2023 - January 1, 2023

Managed customer interactions in English across digital channels, ensuring efficient issue resolution. Handled high-volume support requests while maintaining quality and response times. Cultivated strong communication and problem-solving skills in a fast-paced environment.

Customer Service Representative at Foundever

January 1, 2022 - January 1, 2023

Provided customer support in English through multiple channels, resolving inquiries and technical issues. Maintained performance metrics related to response time, resolution, and customer satisfaction. Adapted quickly to workflows and tools in a high-volume, remote environment.

Customer Service Representative at TaskUs

January 1, 2021 - January 1, 2022

Delivered customer support in English across multiple channels, handling inquiries and technical issues with a focus on quality and timely resolutions. Maintained high-performance metrics in a fast-paced, remote setting.

Graphic Designer & Illustrator at By Serena

January 1, 2023 - January 1, 2023

Designed social media content, packaging, and visual assets for a fashion and accessories brand. Performed photo retouching and content adaptation for different formats and channels.

Senior Visual Designer - Urban Lighting & Public Installations at Illum dx project / Dislumbra

January 1, 2024 - January 1, 2024

Led visual identity, concept development, and creative direction for urban lighting and public installations. Produced illustration, editorial design, project coordination, digital content creation, photo retouching, and video editing.