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I'm Alejandra Rodríguez, a Paid Media & Performance Specialist at Amenta Agency. I manage simultaneous account management for 20+ national and international clients, including campaign planning, reporting, and ongoing communication to ensure alignment with business goals. I lead management and optimization of campaigns across Google Ads, Meta, LinkedIn, and TikTok Ads, overseeing budgets and driving performance-focused strategies for diverse markets. I analyze data and KPIs via dashboards in GA4, Looker Studio, and ad platforms, delivering actionable insights for multiple clients. I implement and monitor pixels, events, and tags (Meta Pixel, GTM) across varied client portfolios to ensure accurate tracking and data integrity. I present results to stakeholders, providing strategic recommendations for continuous improvement and tailored approaches to national and international markets.…I'm Alejandra Rodríguez, a Paid Media & Performance Specialist at Amenta Agency. I manage simultaneous account management for 20+ national and international clients, including campaign planning, reporting, and ongoing communication to ensure alignment with business goals. I lead management and optimization of campaigns across Google Ads, Meta, LinkedIn, and TikTok Ads, overseeing budgets and driving performance-focused strategies for diverse markets. I analyze data and KPIs via dashboards in GA4, Looker Studio, and ad platforms, delivering actionable insights for multiple clients. I implement and monitor pixels, events, and tags (Meta Pixel, GTM) across varied client portfolios to ensure accurate tracking and data integrity. I present results to stakeholders, providing strategic recommendations for continuous improvement and tailored approaches to national and international markets.

Alejandra Rodríguez

Digital Marketer, Social Media Manager, PPC Manager, +2

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I'm Alejandra Rodríguez, a Paid Media & Performance Specialist at Amenta Agency. I manage simultaneous account management for 20+ national and international clients, including campaign planning, reporting, and ongoing communication to ensure alignment with business goals. I lead management and optimization of campaigns across Google Ads, Meta, LinkedIn, and TikTok Ads, overseeing budgets and driving performance-focused strategies for diverse markets. I analyze data and KPIs via dashboards in GA4, Looker Studio, and ad platforms, delivering actionable insights for multiple clients. I implement and monitor pixels, events, and tags (Meta Pixel, GTM) across varied client portfolios to ensure accurate tracking and data integrity. I present results to stakeholders, providing strategic recommendations for continuous improvement and tailored approaches to national and international markets.…I'm Alejandra Rodríguez, a Paid Media & Performance Specialist at Amenta Agency. I manage simultaneous account management for 20+ national and international clients, including campaign planning, reporting, and ongoing communication to ensure alignment with business goals. I lead management and optimization of campaigns across Google Ads, Meta, LinkedIn, and TikTok Ads, overseeing budgets and driving performance-focused strategies for diverse markets. I analyze data and KPIs via dashboards in GA4, Looker Studio, and ad platforms, delivering actionable insights for multiple clients. I implement and monitor pixels, events, and tags (Meta Pixel, GTM) across varied client portfolios to ensure accurate tracking and data integrity. I present results to stakeholders, providing strategic recommendations for continuous improvement and tailored approaches to national and international markets.

Available to hire

I’m Alejandra Rodríguez, a Paid Media & Performance Specialist at Amenta Agency. I manage simultaneous account management for 20+ national and international clients, including campaign planning, reporting, and ongoing communication to ensure alignment with business goals.

I lead management and optimization of campaigns across Google Ads, Meta, LinkedIn, and TikTok Ads, overseeing budgets and driving performance-focused strategies for diverse markets. I analyze data and KPIs via dashboards in GA4, Looker Studio, and ad platforms, delivering actionable insights for multiple clients. I implement and monitor pixels, events, and tags (Meta Pixel, GTM) across varied client portfolios to ensure accurate tracking and data integrity. I present results to stakeholders, providing strategic recommendations for continuous improvement and tailored approaches to national and international markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

German

Beginner

Work Experience

Paid Media & Performance Specialist at Amenta Agency

August 1, 2023 - Present

Simultaneous account management for 20+ national and international clients, campaign planning, reporting, and ongoing communication to ensure alignment with business goals. Management and optimization of campaigns across Google Ads, Meta, LinkedIn, and TikTok Ads, overseeing budgets and driving performance-focused strategies for diverse markets. Data analysis and KPI visualization through dashboards in GA4, Looker Studio, and advertising platforms, delivering actionable insights for multiple clients. Implementation and monitoring of pixels, events, and tags (Meta Pixel, GTM) across varied client portfolios to ensure accurate tracking and data integrity. Presentation of results to stakeholders, providing strategic recommendations for continuous improvement and tailored approaches to national and international markets.

E-Marketer Specialist at Amenta Agency

April 1, 2019 - July 1, 2020

Managed administrative tasks, organized meetings with clients, oversaw campaign calendars, and coordinated deliverables. Conducted research on competitors’ marketing strategies and campaigns to inform client strategies. Collected and analyzed data from digital campaigns, social media, and other channels to optimize performance. Created, executed, and monitored advertising campaigns across platforms including Google Ads, Facebook Ads, Instagram, LinkedIn, among others, in coordination with client goals.

Consumer & Market Insights Intern at Whirlpool Mexico

March 1, 2018 - March 1, 2019

Conducted research on market trends, consumer behavior, and competition. Analyzed survey data and other sources to generate reports and recommendations. Conducted data analysis of competitive marketing strategies and campaigns to inform client strategies; created, executed, and monitored digital campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, among others, in coordination with client goals.