Alejandro Argueta
About
- 4 years' experience
- Joined February 2026
Skills· 8
Languages
- Spanish; CastilianFluent
- EnglishFluent
Industry experience
- Other
- Media & Entertainment
- Professional Services
- Education
More experts in San Salvador, El Salvador
Work experience
Led bilingual content strategy and execution for regional and international brands. Managed content calendars, copywriting, and creative processes for organic and paid campaigns. Developed brand positioning documents, produced campaign assets, and conducted market research focused on trends and performance optimization.
Managed social media strategy and consumer engagement for six coffee brands. Created and scheduled brand-aligned content, maintained active online communities, and ensured consistent brand voice across digital platforms.
Education
I graduated from Escuela de Comunicación Mónica Herrera, where I completed a Diploma in **Integrated Marketing Communications (IMC)**. During my studies, I developed strategic skills in brand planning, advertising, digital marketing, and 360° communication, strengthening my ability to create integrated, results-driven campaigns.
I am currently pursuing a Master’s in Digital Marketing & E-Commerce at EAE Business School. The program focuses on digital strategy, performance marketing, SEO/SEM, analytics, e-commerce management, and data-driven decision making, strengthening my ability to lead and optimize digital business initiatives in competitive markets.
Certifications and awards
I completed the Business Analytics: Decision-Making Using Data Executive Education programme at **Cambridge Judge Business School, University of Cambridge**. This intensive online programme (55 learning hours) strengthened my skills in data-driven decision-making, business analytics, statistical analysis, and strategic problem-solving to support effective leadership and organizational performance.
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