I’m a communication and online marketing professional with extensive experience in journalism, digital strategy, and international markets. I research and produce economics/business stories for Hora 25 de los Negocios while also managing live broadcasts to ensure timely, accurate content. Previously at Google, I managed a multimillion-dollar portfolio in the German market and designed full-funnel campaigns using Google Ads and Analytics 4. I’ve worked in business development across Spain and Lithuania and bring a global outlook shaped by living and working in Saudi Arabia, Ireland, Spain, and Lithuania, with a strong passion for storytelling that drives engagement and growth.

Alejandro Vázquez Botella

I’m a communication and online marketing professional with extensive experience in journalism, digital strategy, and international markets. I research and produce economics/business stories for Hora 25 de los Negocios while also managing live broadcasts to ensure timely, accurate content. Previously at Google, I managed a multimillion-dollar portfolio in the German market and designed full-funnel campaigns using Google Ads and Analytics 4. I’ve worked in business development across Spain and Lithuania and bring a global outlook shaped by living and working in Saudi Arabia, Ireland, Spain, and Lithuania, with a strong passion for storytelling that drives engagement and growth.

Available to hire

I’m a communication and online marketing professional with extensive experience in journalism, digital strategy, and international markets. I research and produce economics/business stories for Hora 25 de los Negocios while also managing live broadcasts to ensure timely, accurate content.

Previously at Google, I managed a multimillion-dollar portfolio in the German market and designed full-funnel campaigns using Google Ads and Analytics 4. I’ve worked in business development across Spain and Lithuania and bring a global outlook shaped by living and working in Saudi Arabia, Ireland, Spain, and Lithuania, with a strong passion for storytelling that drives engagement and growth.

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Work Experience

SER Journalist at Cadena SER
September 1, 2024 - September 30, 2025
Research, pitch, and develop stories on economics, business, and finance for the nationally broadcast program Hora 25 de los Negocios. Coordinate daily editorial planning around breaking news and economic developments; manage live production flow and editorial timing under tight deadlines. Collaborate with the anchor/editorial team to shape the narrative and uphold journalistic integrity. Coordinate interviews with external contributors, analysts, and press offices; monitor economic trends and financial markets to anticipate developments. Support audience engagement via podcast distribution, digital publishing, and social media promotion.
Strategic Account Manager (German) at Google
July 1, 2022 - July 31, 2023
Managed a multimillion-dollar portfolio in the German market, driving sustainable growth and meeting sales targets. Worked with C-level and business stakeholders by identifying client needs and applying sales approaches such as questioning, storytelling, and objection handling. Built product knowledge across Google Ads (Search, Display, Video, App, Discovery, Local, Shopping, Performance Max) and measurement using GA4, plus Looker Studio, and Google Workspace. Focused on eCommerce while also covering LeadGen and multichannel for industries including automotive, education/government, finance/banking/insurance, healthcare, media & entertainment, professional services, real estate, technology, and travel.
Account Manager at GoStudent
April 1, 2021 - February 28, 2022
Part of the team launching the Spanish market; localized customer communication and adapted internal processes. Conducted calls with parents and students needing tutoring, explaining how GoStudent works. Assessed student needs, matched them with suitable one-to-one video tutors, and organized trial sessions. Persuaded customers to purchase tutoring packages via a subscription model. Helped new customers maximize platform use and onboarded them to the Customer Success Team; shared improvement ideas with colleagues for product and process enhancements.
Business Development Manager at RUSBALTIKA
October 1, 2020 - April 30, 2021
International consulting focused on Russian, Lithuanian, Belarusian, Ukrainian and Skandinavian markets. Supported clients across 20+ industries with product launches and internationalization strategies, achieving over 80% success rate. Analyzed business strategies, developed improvement plans, evaluated market trends, and supported product development for growth in multiple target markets. Performed cold calling and set meetings with potential partners; carried out market and strategic analysis for exports to Norway, Denmark, Finland, Sweden, Russia and the Baltic countries; followed up opportunities and arranged meetings.
Brand Protection Consultant at Smart Protection
December 1, 2019 - April 30, 2020
Responsible for prospecting and generating new opportunities in Germany, Austria, and Switzerland. Qualified inbound leads and outbound prospects related to brand abuse, online piracy, and IP infringements through phone, email, and other outreach. Converted leads into opportunities; executed strategies for new clients and target accounts; identified decision-maker needs and how to solve them.
Accountant at FCC Servicios Ciudadanos
April 1, 2018 - May 31, 2019
Managed entries in the general ledger, charging expenses and profits using SAP to meet payment/collection timeframes. Prepared monthly payment runs and handled collections; maintained planned payments across Accounts Payable and Receivable. Prepared, reconciled, issued, and booked bills (including partner joint ventures). Performed reconciliations including vendors, banks, intercompany joint ventures, petty cash, End of Service, expense notes, and safe counts. Prepared payroll-related data for deductions (including school fees and traffic violations) and executed bank/cash payments. Followed up on past-due accounts and vendor invoices until resolved; set up clients/suppliers in SAP and trained colleagues; supported audit preparation and documentation; reviewed contracts for purchase order and billing issues; assisted with monthly Profit & Loss reporting.
Industrial Development Assistant (I.T Department) at Grupo Hinojosa
November 1, 2017 - March 31, 2018
Assisted with troubleshooting information systems and ensured smooth information flow among SAP, MesBook, and Geronimo at CIPASI. Participated in implementing SAP within the company. Enhanced plant processes, incorporated user suggestions into systems, monitored and managed data across SAP modules, and conducted training for future users. Adapted production procedures to new data processing software and rectified errors to ensure accurate data for material master, tooling assignments, product packing and palletizing, and data in production orders.
Back Office Assistant
November 1, 2016 - November 30, 2017
Responsible for aftersales servicing, order management, and logistics/stock supervision of main clients in the portfolio.
Business Developer at Beroomers
November 1, 2014 - May 31, 2015
Steward at Café Milagro
June 1, 2014 - September 30, 2014

Education

Master's degree, Periodismo at Escuela de Periodismo UAM / EL PAÍS
October 1, 2023 - September 30, 2024
Programa Avanzado en Habilidades Directivas y Herramientas Empresariales (PHAD), Economía de la empresa at ESIC Business & Marketing School
June 1, 2014 - January 31, 2015
Grado en Administración y Dirección de Empresas at ESIC Business & Marketing School
January 1, 2011 - January 1, 2015
Abitur at Deutsche Schule Valencia (German School of Valencia)
January 1, 1996 - January 1, 2011

Qualifications

Certificate of Proficiency in English (C2)
January 11, 2030 - July 10, 2026
Zentrale Oberstufenprüfung - Certificado de C2 de Alemán - Certificate of Proficiency in German (C2)
January 11, 2030 - July 10, 2026
Finalist - Premio Nacional de Iniciativa Emprendedora ESIC Business and Marketing School
January 11, 2030 - July 10, 2026

Industry Experience

Media & Entertainment, Financial Services, Professional Services, Education, Retail, Travel & Hospitality, Other

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