Product Designer and strategist with 20+ years of experience designing enterprise-scale platforms and systems. Proven track record leading product strategy and design initiatives that drive measurable business outcomes—from $4M in revenue optimization to 60x workflow efficiency gains. Core strength bridging product strategy and design execution across complex, AI-enabled systems. Expertise in designing systems that simplify decision-making for users, unlock operational efficiency, and democratize expert-level capabilities.…

Alejandro Cadavid

Product Designer and strategist with 20+ years of experience designing enterprise-scale platforms and systems. Proven track record leading product strategy and design initiatives that drive measurable business outcomes—from $4M in revenue optimization to 60x workflow efficiency gains. Core strength bridging product strategy and design execution across complex, AI-enabled systems. Expertise in designing systems that simplify decision-making for users, unlock operational efficiency, and democratize expert-level capabilities.…

Available to hire

Product Designer and strategist with 20+ years of experience designing enterprise-scale platforms and systems.
Proven track record leading product strategy and design initiatives that drive measurable business outcomes—from $4M in revenue optimization to 60x workflow efficiency gains.
Core strength bridging product strategy and design execution across complex, AI-enabled systems. Expertise in designing systems that simplify decision-making for users, unlock operational efficiency, and democratize expert-level capabilities.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Product Designer at Sotheby's at Lumenalta
May 1, 2025 - Present
Redesigned the public Sellers flow and internal Pricing Platform used by specialists to evaluate and manage high-value item submissions. Led research with global users, defined the UX for overview and detail pages, and improved task visibility and data clarity.
Product Designer at CFB at Lumenalta
December 1, 2024 - May 1, 2025
Led the product design of a modern B2B SaaS platform for civil engineers. Defined the design system, UI patterns, and partnered closely with engineering to prototype and hand-off.
Product Designer at AAA at Lumenalta
May 1, 2024 - November 1, 2024
Redesign the iOS mobile application for the American Automobile Association Clubs.
Product Designer at Forward Air at Lumenalta
March 1, 2024 - May 1, 2024
Provide product design definitions for a logistics and transportation platform.
UX Design Lead at Rockwell Automation at Globant
July 1, 2021 - March 1, 2023
Lead a squad of 6 designers among UX, Visual and Service Designers.
Senior Visual Designer at Globant
October 1, 2018 - March 1, 2023
Provide design definitions for different projects and customers such as MTA (NY Metro), Warner Media, CNN and AGVIOCE.
Product Design Lead at TidWIT Inc
February 1, 2018 - October 1, 2018
Responsible for the product design including both the administrative back-office platform and the public front-end website.
Design Lead at Batteries 911
February 1, 2015 - January 31, 2018
Responsible for the product design for multiple platforms such as public website, dispatch web platform, Mobile phone App for users and Mobile tablet App for technicians.
CEO at Motiva Group
August 1, 2011 - January 31, 2015
Carrying out over 130 projects for more than 40 clients, in different areas like web design, branding, photography, multimedia, digital animation, video production, content creation, UX/UI design and running successful SEO, SEM and Social Marketing campaigns.
Creative Director at 3EyeGroup
May 1, 2005 - June 30, 2010
Design definitions and implementation for different websites and apps.
Product Designer at Sotheby’s Seller Submission Ecosystem
March 1, 2025 - March 1, 2026
Led end-to-end redesign of the seller submission ecosystem and internal pricing platform, driving measurable business outcomes and improving user experience for high-value items.
Product Designer at AAA Mobile App (via Lumenalta)
January 1, 2024 - January 1, 2025
Led end-to-end redesign of the AAA mobile app, delivering a modernized user experience across multiple streams in a 4-month timeline, improving usability and app store ratings.
Product Designer at Forward Air (via Lumenalta)
January 1, 2023 - December 31, 2024
Led the design of a next-gen logistics customer portal, modernizing onboarding workflows and streamlining multi-system integration.
Senior Product Designer / Design Lead at Rockwell Automation
January 1, 2021 - December 31, 2023
Led end-to-end product design across an enterprise platform, rebuilt design systems, scaled design team to 6+ members, aligned with business KPIs and reduced risk.
Product Designer at DrtW rk (CFB / Monstar Lab) - AI-powered civil engineering grading platform
January 1, 2024 - Present
Designed a next-generation grading platform integrated with Autodesk Civil 3D, enabling automated, constraint-based grading workflows and empowering junior users.
Product Designer at Batteries 911
January 1, 2015 - January 1, 2018
Directed product design across web and mobile platforms for consumer apps and internal dispatch systems.
CEO / Founder at Motiva Group
January 1, 2011 - January 1, 2015
Founded and led a digital agency delivering 130+ projects for 40+ clients across UX/UI, branding, and digital marketing.
Creative Director at 3Eye Group
January 1, 2005 - January 1, 2010
Led creative direction and execution for web and digital products across multiple industries.

Education

Advertising Graphic Designer at Instituto de Artes
January 1, 2004 - December 31, 2004

Qualifications

AI Design Certificate
January 1, 2024 - April 6, 2026
UX Design Certificate
January 1, 2019 - April 6, 2026
Interaction Design Certificate
January 1, 2018 - April 6, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services

Skills

Experience Level