Product designer with over 20 years of experience delivering innovative design solutions for both local and international markets. I've had the privilege of leading medium-sized design teams, leveraging my strong communication and teamwork skills to foster goal-driven collaboration and continuous improvement. In my current role, I seamlessly blend visual design expertise with a deep understanding of user experience design, embracing a holistic approach to digital product design that encompasses strategic and business considerations.

Alejandro Cadavid Pérez

Product designer with over 20 years of experience delivering innovative design solutions for both local and international markets. I've had the privilege of leading medium-sized design teams, leveraging my strong communication and teamwork skills to foster goal-driven collaboration and continuous improvement. In my current role, I seamlessly blend visual design expertise with a deep understanding of user experience design, embracing a holistic approach to digital product design that encompasses strategic and business considerations.

Available to hire

Product designer with over 20 years of experience delivering innovative design solutions for both local and international markets. I’ve had the privilege of leading medium-sized design teams, leveraging my strong communication and teamwork skills to foster goal-driven collaboration and continuous improvement. In my current role, I seamlessly blend visual design expertise with a deep understanding of user experience design, embracing a holistic approach to digital product design that encompasses strategic and business considerations.

See more

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Product Designer at Sotheby's at Lumenalta
May 1, 2025 - Present
Redesigned the public Sellers flow and internal Pricing Platform used by specialists to evaluate and manage high-value item submissions. Led research with global users, defined the UX for overview and detail pages, and improved task visibility and data clarity.
Product Designer at CFB at Lumenalta
December 1, 2024 - May 1, 2025
Led the product design of a modern B2B SaaS platform for civil engineers. Defined the design system, UI patterns, and partnered closely with engineering to prototype and hand-off.
Product Designer at AAA at Lumenalta
May 1, 2024 - November 1, 2024
Redesign the iOS mobile application for the American Automobile Association Clubs.
Product Designer at Forward Air at Lumenalta
March 1, 2024 - May 1, 2024
Provide product design definitions for a logistics and transportation platform.
UX Design Lead at Rockwell Automation at Globant
July 1, 2021 - March 1, 2023
Lead a squad of 6 designers among UX, Visual and Service Designers.
Senior Visual Designer at Globant
October 1, 2018 - March 1, 2023
Provide design definitions for different projects and customers such as MTA (NY Metro), Warner Media, CNN and AGVIOCE.
Product Design Lead at TidWIT Inc
February 1, 2018 - October 1, 2018
Responsible for the product design including both the administrative back-office platform and the public front-end website.
Design Lead at Batteries 911
February 1, 2015 - January 31, 2018
Responsible for the product design for multiple platforms such as public website, dispatch web platform, Mobile phone App for users and Mobile tablet App for technicians.
CEO at Motiva Group
August 1, 2011 - January 31, 2015
Carrying out over 130 projects for more than 40 clients, in different areas like web design, branding, photography, multimedia, digital animation, video production, content creation, UX/UI design and running successful SEO, SEM and Social Marketing campaigns.
Creative Director at 3EyeGroup
May 1, 2005 - June 30, 2010
Design definitions and implementation for different websites and apps.

Education

Advertising Graphic Designer at Instituto de Artes
January 1, 2004 - December 31, 2004

Qualifications

AI Design Certificate
January 1, 2024 - April 6, 2026
UX Design Certificate
January 1, 2019 - April 6, 2026
Interaction Design Certificate
January 1, 2018 - April 6, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services