Product designer and strategist with 20+ years of experience designing enterprise-scale platforms and systems. Proven track record leading product strategy and design initiatives that deliver measurable business outcomes—from revenue optimization to major workflow efficiency gains. Expert at bridging product strategy and design execution across complex, AI-enabled systems—creating experiences that simplify decision-making, unlock operational efficiency, and democratize expert-level capabilities.…

Alejandro Cadavid Principal

Product designer and strategist with 20+ years of experience designing enterprise-scale platforms and systems. Proven track record leading product strategy and design initiatives that deliver measurable business outcomes—from revenue optimization to major workflow efficiency gains. Expert at bridging product strategy and design execution across complex, AI-enabled systems—creating experiences that simplify decision-making, unlock operational efficiency, and democratize expert-level capabilities.…

Available to hire

Product designer and strategist with 20+ years of experience designing enterprise-scale platforms and systems. Proven track record leading product strategy and design initiatives that deliver measurable business outcomes—from revenue optimization to major workflow efficiency gains.

Expert at bridging product strategy and design execution across complex, AI-enabled systems—creating experiences that simplify decision-making, unlock operational efficiency, and democratize expert-level capabilities.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Product Designer at Sotheby's at Lumenalta
May 1, 2025 - Present
Redesigned the public Sellers flow and internal Pricing Platform used by specialists to evaluate and manage high-value item submissions. Led research with global users, defined the UX for overview and detail pages, and improved task visibility and data clarity.
Product Designer at Sotheby's (via Lumenalta) / Global seller submission ecosystem and internal pricing platform
March 1, 2025 - March 1, 2026
Redesigned the end-to-end seller submission flow and internal pricing platform. Increased conversion from 14% to 20% (+6%), contributing to $4M+ revenue and 380% ROI on submission flow redesign. Defined a mobile-first strategy based on user behavior to improve usability for the primary traffic segment. Streamlined workflows from submission to specialist response, reducing operational friction and turnaround time. Owned UX direction end-to-end, aligning product decisions with revenue growth and platform scalability. Improved decision-making efficiency and data visibility through internal pricing UX transformations.
Product Designer at Sotheby’s Seller Submission Ecosystem
March 1, 2025 - March 1, 2026
Led end-to-end redesign of the seller submission ecosystem and internal pricing platform, driving measurable business outcomes and improving user experience for high-value items.
Product Designer at CFB at Lumenalta
December 1, 2024 - May 1, 2025
Led the product design of a modern B2B SaaS platform for civil engineers. Defined the design system, UI patterns, and partnered closely with engineering to prototype and hand-off.
Product Designer at AAA at Lumenalta
May 1, 2024 - November 1, 2024
Redesign the iOS mobile application for the American Automobile Association Clubs.
Product Designer at Forward Air at Lumenalta
March 1, 2024 - May 1, 2024
Provide product design definitions for a logistics and transportation platform.
Staff Product Designer at DrtWrk (CFB / Monstarlab)
January 1, 2024 - Present
Designed an AI-powered civil engineering grading platform integrated with Autodesk Civil 3D. Built a unified grading framework across lots, roads, and zones enabling scalable automation of complex engineering workflows. Defined a constraint-based system where changes propagate dynamically across the full development set, enabling real-time grading adjustments. Achieved up to 60x workflow optimization, reducing processes from days to minutes and enabling one-click/batch error resolution. Enabled junior users to perform expert-level grading tasks, democratizing access to specialized engineering workflows. Led end-to-end product design across UX, UI, and strategy, contributing to system architecture, pricing, and go-to-market direction.
Product Designer at DrtW rk (CFB / Monstar Lab) - AI-powered civil engineering grading platform
January 1, 2024 - Present
Designed a next-generation grading platform integrated with Autodesk Civil 3D, enabling automated, constraint-based grading workflows and empowering junior users.
Product Designer at AAA Mobile App (via Lumenalta)
January 1, 2024 - January 1, 2025
Led end-to-end redesign of the AAA mobile app, delivering a modernized user experience across multiple streams in a 4-month timeline, improving usability and app store ratings.
Product Designer at Forward Air (via Lumenalta)
January 1, 2023 - December 31, 2024
Led the design of a next-gen logistics customer portal, modernizing onboarding workflows and streamlining multi-system integration.
UX Design Lead at Rockwell Automation at Globant
July 1, 2021 - March 1, 2023
Lead a squad of 6 designers among UX, Visual and Service Designers.
UX Design Lead at Rockwell Automation (via Globant)
January 1, 2021 - January 1, 2023
Led the turnaround of a critical enterprise platform project at risk of cancellation, restoring team performance and aligning design systems while unblocking development through strategic leadership and hands-on execution. Recovered a project two sprints behind by compressing five sprints of work into three. Built and scaled a high-performing team of 6 designers, improving delivery, alignment, and overall team performance. Unified two design systems into a shared roadmap, reducing inconsistency across enterprise products. Delivered role-based platform integration across multiple disjoint customer journeys. Led hiring, team restructuring, and stakeholder alignment across product and engineering.
Senior Product Designer / Design Lead at Rockwell Automation
January 1, 2021 - December 31, 2023
Led end-to-end product design across an enterprise platform, rebuilt design systems, scaled design team to 6+ members, aligned with business KPIs and reduced risk.
Senior Visual Designer at Globant
October 1, 2018 - March 1, 2023
Provide design definitions for different projects and customers such as MTA (NY Metro), Warner Media, CNN and AGVIOCE.
Product Design Lead at TidWIT Inc
February 1, 2018 - October 1, 2018
Responsible for the product design including both the administrative back-office platform and the public front-end website.
Product Design Lead at Tid WiT Inc
January 1, 2018 - Present
Led product design for both customer-facing and internal platform experiences, including back-office systems and public web experiences.
Lead Designer / Design Consultant at Globant
January 1, 2018 - January 1, 2023
Delivered end-to-end design solutions for enterprise clients across multiple industries including MTA (NY Metro), Warner Media, CNN, and AG Voice. Led cross-functional teams across multiple concurrent projects, managing stakeholder alignment and design quality at scale.
Design Lead at Batteries 911
February 1, 2015 - January 31, 2018
Responsible for the product design for multiple platforms such as public website, dispatch web platform, Mobile phone App for users and Mobile tablet App for technicians.
Product Design Lead at Batteries 911
January 1, 2015 - January 1, 2018
Directed product design across web and mobile platforms, including customer applications and internal dispatch systems.
Product Designer at Batteries 911
January 1, 2015 - January 1, 2018
Directed product design across web and mobile platforms for consumer apps and internal dispatch systems.
CEO at Motiva Group
August 1, 2011 - January 31, 2015
Carrying out over 130 projects for more than 40 clients, in different areas like web design, branding, photography, multimedia, digital animation, video production, content creation, UX/UI design and running successful SEO, SEM and Social Marketing campaigns.
CEO / Founder at Motiva Group
January 1, 2011 - January 1, 2015
Founded and led a digital agency delivering 130+ projects for 40+ clients across UX/UI, branding, and digital marketing.
Creative Director at 3EyeGroup
May 1, 2005 - June 30, 2010
Design definitions and implementation for different websites and apps.
Creative Director at 3Eye Group
January 1, 2005 - January 1, 2010
Led creative direction and execution for web and digital products across multiple industries.

Education

Advertising Graphic Designer at Instituto de Artes
January 1, 2004 - December 31, 2004

Qualifications

AI Design Certificate
January 1, 2024 - April 6, 2026
UX Design Certificate
January 1, 2019 - April 6, 2026
Interaction Design Certificate
January 1, 2018 - April 6, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Computers & Electronics, Transportation & Logistics, Real Estate & Construction, Financial Services

Skills

Experience Level