Hi, I’m Aleksandra Jusińska, a project lead specializing in music-driven brand partnerships and cultural marketing. I’ve built a track record of leading production and creative teams in fast-paced agency environments, driving partnerships for brands, artists, and events. I love turning bold ideas into campaigns with clear ROI, from music activations to integrated brand strategies, and I’m passionate about mentoring teams and expanding in-house capabilities in the cultural space.…

Aleksandra Jusińska

Hi, I’m Aleksandra Jusińska, a project lead specializing in music-driven brand partnerships and cultural marketing. I’ve built a track record of leading production and creative teams in fast-paced agency environments, driving partnerships for brands, artists, and events. I love turning bold ideas into campaigns with clear ROI, from music activations to integrated brand strategies, and I’m passionate about mentoring teams and expanding in-house capabilities in the cultural space.…

Available to hire

Hi, I’m Aleksandra Jusińska, a project lead specializing in music-driven brand partnerships and cultural marketing. I’ve built a track record of leading production and creative teams in fast-paced agency environments, driving partnerships for brands, artists, and events.

I love turning bold ideas into campaigns with clear ROI, from music activations to integrated brand strategies, and I’m passionate about mentoring teams and expanding in-house capabilities in the cultural space.

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Language

Polish
Fluent
English
Advanced
French
Advanced
Italian
Intermediate

Work Experience

Freelance photographer at Self-employed
January 1, 2015 - Present
Collaborated with leading Polish online media portal Onet.pl as well as music websites (jazzsoul.pl, musicnow.pl), music promoters (LiveNation), and advertising agencies.
Product Manager at Sony Music Poland Entertainment S.A.
October 1, 2016 - March 1, 2017
Oversaw the workflow of 4000+ creative tasks per year for 80+ clients, ensuring on-time delivery and cross-department alignment. Implemented three new management tools (resource booking, request forms, and timesheets) improving team efficiency by 50–70%. Optimized resource allocation, reducing outsourcing costs by 150,000 PLN in 18 months. Managed a network of over 200 freelancers, ensured quality and cost efficiency. Introduced agency-wide KPI reporting and process improvement frameworks to improve transparency and planning.
Process Manager / Music Solutions Lead at LiquidThread
July 1, 2017 - August 31, 2018
Led music marketing partnerships linking brands with artists, labels, and festivals—from creative ideation to full campaign delivery. Managed collaborations generating over 10 integrated brand–music activations annually, including live events, branded content, and digital storytelling. Built and led a dedicated music marketing team and expanded the agency’s offering in the cultural space. Negotiated and secured brand placements with measurable ROI and earned media impact. Implemented an electronic booking resources tool to optimize workflow for more than 2000 tasks annually (60% growth vs. non-booking period). Coordinated multiple photo/video shoots and established KPI reporting for executives.
Traffic Manager / Product Owner Team Leader at Displate
August 1, 2018 - Present
Premium product owner and team leader: achieved 10% sales growth in 3 months by optimizing site pages, conceptualizing, testing, and launching growth strategies. Managed campaigns for Polish artists (Daria Zawiałow, Reni Jusis, Michał Szpak). Negotiated a 60k PLN product placement deal with Seat for Daria Zawiałow’s video clip. Organized 5+ photo and video shoots per year. Created company-wide KPI reporting process for executives and investors. Implemented a booking resources tool to optimize workflow across 2000+ tasks annually.

Education

Master of Literature at University of Warsaw
January 1, 2010 - January 1, 2012
Master Franco-Polonais of the Slavic Studies at University of Paris Sorbonne (Paris IV)
January 1, 2011 - January 1, 2011
Editorial specialization at University of Warsaw, Faculty of Arts
January 1, 2011 - February 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Other