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Aleksandra Ivanova here. I lead brand storytelling and growth at the intersection of influencer marketing and social media across Nordic, Europe, and Asia. At Nordgreen, I built an international team of 20+ social & influencer specialists and scaled influencer partnerships to 12+ markets, turning influencer activity into a core revenue-driving channel. I also managed a 900K DKK annual activation budget with performance accountability, delivering 4x ROAS across integrated campaigns and strengthening CAC efficiency through paid amplification and structured affiliate/UGC infrastructure. I'm passionate about aligning brand voice with performance marketing, community growth, and partnerships to fuel scalable social-first growth engines. My recent work includes leading brand activation across new markets (India, Korea, and Taiwan), launching experiential collaborations (Nordgreen x BOLD Drinks), and onboarding 30 Scandinavian creators weekly, with a focus on education-driven social positioning and rapid sell-outs.…Aleksandra Ivanova here. I lead brand storytelling and growth at the intersection of influencer marketing and social media across Nordic, Europe, and Asia. At Nordgreen, I built an international team of 20+ social & influencer specialists and scaled influencer partnerships to 12+ markets, turning influencer activity into a core revenue-driving channel. I also managed a 900K DKK annual activation budget with performance accountability, delivering 4x ROAS across integrated campaigns and strengthening CAC efficiency through paid amplification and structured affiliate/UGC infrastructure. I'm passionate about aligning brand voice with performance marketing, community growth, and partnerships to fuel scalable social-first growth engines. My recent work includes leading brand activation across new markets (India, Korea, and Taiwan), launching experiential collaborations (Nordgreen x BOLD Drinks), and onboarding 30 Scandinavian creators weekly, with a focus on education-driven social positioning and rapid sell-outs.

Aleksandra Ivanova

Influencer Marketing Manager, Brand Strategist, Marketing Strategist, +3

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Aleksandra Ivanova here. I lead brand storytelling and growth at the intersection of influencer marketing and social media across Nordic, Europe, and Asia. At Nordgreen, I built an international team of 20+ social & influencer specialists and scaled influencer partnerships to 12+ markets, turning influencer activity into a core revenue-driving channel. I also managed a 900K DKK annual activation budget with performance accountability, delivering 4x ROAS across integrated campaigns and strengthening CAC efficiency through paid amplification and structured affiliate/UGC infrastructure. I'm passionate about aligning brand voice with performance marketing, community growth, and partnerships to fuel scalable social-first growth engines. My recent work includes leading brand activation across new markets (India, Korea, and Taiwan), launching experiential collaborations (Nordgreen x BOLD Drinks), and onboarding 30 Scandinavian creators weekly, with a focus on education-driven social positioning and rapid sell-outs.…Aleksandra Ivanova here. I lead brand storytelling and growth at the intersection of influencer marketing and social media across Nordic, Europe, and Asia. At Nordgreen, I built an international team of 20+ social & influencer specialists and scaled influencer partnerships to 12+ markets, turning influencer activity into a core revenue-driving channel. I also managed a 900K DKK annual activation budget with performance accountability, delivering 4x ROAS across integrated campaigns and strengthening CAC efficiency through paid amplification and structured affiliate/UGC infrastructure. I'm passionate about aligning brand voice with performance marketing, community growth, and partnerships to fuel scalable social-first growth engines. My recent work includes leading brand activation across new markets (India, Korea, and Taiwan), launching experiential collaborations (Nordgreen x BOLD Drinks), and onboarding 30 Scandinavian creators weekly, with a focus on education-driven social positioning and rapid sell-outs.

Available to hire

Aleksandra Ivanova here. I lead brand storytelling and growth at the intersection of influencer marketing and social media across Nordic, Europe, and Asia. At Nordgreen, I built an international team of 20+ social & influencer specialists and scaled influencer partnerships to 12+ markets, turning influencer activity into a core revenue-driving channel. I also managed a 900K DKK annual activation budget with performance accountability, delivering 4x ROAS across integrated campaigns and strengthening CAC efficiency through paid amplification and structured affiliate/UGC infrastructure.

I’m passionate about aligning brand voice with performance marketing, community growth, and partnerships to fuel scalable social-first growth engines. My recent work includes leading brand activation across new markets (India, Korea, and Taiwan), launching experiential collaborations (Nordgreen x BOLD Drinks), and onboarding 30 Scandinavian creators weekly, with a focus on education-driven social positioning and rapid sell-outs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Influencer Marketing at Nord Green

January 1, 2021 - January 1, 2024

Built and led an international team of 20+ social & influencer specialists; managed 900K DKK annual activation budget with performance accountability; drove 4x ROAS across integrated social & influencer campaigns; increased e-commerce revenue contribution through structured affiliate + UGC ecosystem; led a limited-edition collaboration with Lydia Tomlinson (2M+ audience) selling out 100 units within 4 hours; integrated paid amplification within influencer content to maximize CAC efficiency; partnered with Performance, E-commerce & Product teams to align launches with social demand; positioned influencer marketing as a structured growth channel.

Brand Activation Manager at Nord Green

June 1, 2024 - October 1, 2024

Led brand expansion and social-first activation strategies across new international markets; Launched Nord Green in India, Korea, and Taiwan; Developed market-entry social positioning frameworks; Activated experiential brand collaborations (Nord Green x BOLD Drinks); Monitored consumer insights and refined localization strategy; Strategic impact: strengthened brand penetration in high-growth APAC markets through culturally aligned social storytelling. Paid Social & Performance integration; Budget ownership; Team leadership & organizational scaling.

Head of Influencer Marketing & Social Partnerships at Nordgreen

January 1, 2021 - December 31, 2024

Led global influencer marketing and social partnerships across 12+ markets, transforming influencer activity into a core revenue-driving channel.

Head of Marketing at Nordgreen

January 1, 2024 - December 31, 2024

Drove a full social, brand, and acquisition strategy for a digital health scale-up.

Brand Activation Manager at Nordgreen

June 1, 2024 - October 31, 2024

Led a limited-edition collaboration with Lydia Tomlinson (2M+ audience), selling out 100 units within 4 hours. Integrated paid amplification with influencer content to maximise ROI and aligned a scalable social-first growth engine with influencer activity.

Influencer & Brand Activation Consultant at Nordgreen

January 1, 2025 - December 31, 2025

Built ambassador program onboarding 30 Scandinavian creators weekly; developed exclusive 'Scandi girl' positioning strategy; implemented dark-posting amplification to maximize ROI; led influencer product collaborations with rapid sell-out.

Head of Influencer Marketing at Nordgreen

January 1, 2021 - January 1, 2024

Led Nordgreen's global influencer and social partnerships across 12+ markets, transforming influencer activity into a core revenue-driving channel. Built and led an international team of 20+ social & influencer specialists. Managed a 900K DKK annual activation budget with performance accountability. Drove 4x ROAS across integrated social & influencer campaigns. Increased e-commerce revenue contribution through structured affiliate and user-generated content infrastructure. Led a limited-edition collaboration with Lydia Tomlinson (2M+ audience) selling out 100 units within 4 hours. Integrated paid amplification with influencer content to maximize CAC efficiency.

Head of Marketing at Conceivio

October 1, 2024 - June 1, 2025

Oversee full-scale marketing operations across digital channels; design and execute paid media strategies for top-funnel lead generation; created an end-to-end email funnel; built partnerships with medical professionals; led website optimization and audience education through webinars and podcasts.

Global Affiliate Marketing Lead at Aya-s

June 1, 2025 - July 1, 2025

Led global affiliate marketing initiatives and partnerships to drive growth; managed affiliate networks and campaign execution.

Influencer & Brand Activation Consultant at Aya-s

January 1, 2025 - Present

Built ambassadors program onboarding 30 Scandinavian creators weekly; developed exclusive “Scandi girl” positioning; implemented dark posting amplification to maximize asset ROI; led influencer product collaborations resulting in rapid sell-outs.