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Strategic Brand & Social Leader with 5+ years of experience building global creator ecosystems and scaling consumer brands across Europe and Asia. I blend storytelling, performance marketing, and community activation into measurable growth engines, leading international teams, launching cross-market campaigns, and transforming creative concepts into revenue-driving brand impact.…

Aleksandra Ivanova

Influencer Marketing Manager, Brand Strategist, Marketing Strategist, +2

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Strategic Brand & Social Leader with 5+ years of experience building global creator ecosystems and scaling consumer brands across Europe and Asia. I blend storytelling, performance marketing, and community activation into measurable growth engines, leading international teams, launching cross-market campaigns, and transforming creative concepts into revenue-driving brand impact.…

Available to hire

Strategic Brand & Social Leader with 5+ years of experience building global creator ecosystems and scaling consumer brands across Europe and Asia. I blend storytelling, performance marketing, and community activation into measurable growth engines, leading international teams, launching cross-market campaigns, and transforming creative concepts into revenue-driving brand impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Influencer Marketing at Nord Green

January 1, 2021 - January 1, 2024

Built and led an international team of 20+ social & influencer specialists; managed 900K DKK annual activation budget with performance accountability; drove 4x ROAS across integrated social & influencer campaigns; increased e-commerce revenue contribution through structured affiliate + UGC ecosystem; led a limited-edition collaboration with Lydia Tomlinson (2M+ audience) selling out 100 units within 4 hours; integrated paid amplification within influencer content to maximize CAC efficiency; partnered with Performance, E-commerce & Product teams to align launches with social demand; positioned influencer marketing as a structured growth channel.

Brand Activation Manager at Nord Green

June 1, 2024 - October 1, 2024

Led brand expansion and social-first activation strategies across new international markets; Launched Nord Green in India, Korea, and Taiwan; Developed market-entry social positioning frameworks; Activated experiential brand collaborations (Nord Green x BOLD Drinks); Monitored consumer insights and refined localization strategy; Strategic impact: strengthened brand penetration in high-growth APAC markets through culturally aligned social storytelling. Paid Social & Performance integration; Budget ownership; Team leadership & organizational scaling.

Head of Influencer Marketing & Social Partnerships at Nordgreen

January 1, 2021 - December 31, 2024

Led global influencer marketing and social partnerships across 12+ markets, transforming influencer activity into a core revenue-driving channel.

Head of Marketing at Nordgreen

January 1, 2024 - December 31, 2024

Drove a full social, brand, and acquisition strategy for a digital health scale-up.

Brand Activation Manager at Nordgreen

June 1, 2024 - October 31, 2024

Led a limited-edition collaboration with Lydia Tomlinson (2M+ audience), selling out 100 units within 4 hours. Integrated paid amplification with influencer content to maximise ROI and aligned a scalable social-first growth engine with influencer activity.

Influencer & Brand Activation Consultant at Nordgreen

January 1, 2025 - December 31, 2025

Built ambassador program onboarding 30 Scandinavian creators weekly; developed exclusive 'Scandi girl' positioning strategy; implemented dark-posting amplification to maximize ROI; led influencer product collaborations with rapid sell-out.

Head of Influencer Marketing at Nordgreen

January 1, 2021 - January 1, 2024

Led Nordgreen's global influencer and social partnerships across 12+ markets, transforming influencer activity into a core revenue-driving channel. Built and led an international team of 20+ social & influencer specialists. Managed a 900K DKK annual activation budget with performance accountability. Drove 4x ROAS across integrated social & influencer campaigns. Increased e-commerce revenue contribution through structured affiliate and user-generated content infrastructure. Led a limited-edition collaboration with Lydia Tomlinson (2M+ audience) selling out 100 units within 4 hours. Integrated paid amplification with influencer content to maximize CAC efficiency.

Head of Marketing at Conceivio

October 1, 2024 - June 1, 2025

Oversee full-scale marketing operations across digital channels; design and execute paid media strategies for top-funnel lead generation; created an end-to-end email funnel; built partnerships with medical professionals; led website optimization and audience education through webinars and podcasts.

Global Affiliate Marketing Lead at Aya-s

June 1, 2025 - July 1, 2025

Led global affiliate marketing initiatives and partnerships to drive growth; managed affiliate networks and campaign execution.