UX/UI Designer and UX Researcher with 5+ years of experience delivering user-centered, WCAG-compliant design solutions across eCommerce, gaming, and startup environments. Strong end-to-end capability from research and wireframing to high-fidelity Figma prototypes, partnering closely with developers, product managers, and stakeholders to turn complex needs into intuitive digital experiences. Specializes in accessibility, usability testing, and inclusive design. Experienced in designing scalable UX systems, improving information architecture and navigation, and translating research findings into actionable UI and interaction improvements with measurable outcomes.

Alexander Weber

UX/UI Designer and UX Researcher with 5+ years of experience delivering user-centered, WCAG-compliant design solutions across eCommerce, gaming, and startup environments. Strong end-to-end capability from research and wireframing to high-fidelity Figma prototypes, partnering closely with developers, product managers, and stakeholders to turn complex needs into intuitive digital experiences. Specializes in accessibility, usability testing, and inclusive design. Experienced in designing scalable UX systems, improving information architecture and navigation, and translating research findings into actionable UI and interaction improvements with measurable outcomes.

Available to hire

UX/UI Designer and UX Researcher with 5+ years of experience delivering user-centered, WCAG-compliant design solutions across eCommerce, gaming, and startup environments. Strong end-to-end capability from research and wireframing to high-fidelity Figma prototypes, partnering closely with developers, product managers, and stakeholders to turn complex needs into intuitive digital experiences.

Specializes in accessibility, usability testing, and inclusive design. Experienced in designing scalable UX systems, improving information architecture and navigation, and translating research findings into actionable UI and interaction improvements with measurable outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

UX Evaluator at Western Governors University
June 9, 2025 - Present
● Applied UX subject matter expertise to evaluate student design submissions against competency standards, managing WGU's internal AI evaluation system (EVA) and collaborating with Lead Evaluators and WGU developers to calibrate the system, maintain scoring integrity, and refine evaluation practices.
UX/UI Design Consultant & Graphic Designer at Freelance
March 6, 2023 - Present
● Delivered end-to-end UX consulting for startup clients, conducting user research, website audits, and WCAG-compliant redesigns to improve usability and branding, while developing visual assets including logos and marketing materials using Adobe Illustrator, Pixlr, and Canva.
UX/UI Design Consultant at Simon Property Group
October 10, 2022 - July 11, 2024
● Redesigned the header/footer and unified the UX/UI across Simon.com, Premium Outlets, and Shop Premium Outlets using Figma prototypes, user flows, and UI specs by streamlining cross-site navigation, ensuring WCAG accessibility via SiteImprove, and targeting Key Performance Indicators, such as bounce rate reduction, session duration, loyalty program enrollment (Mall Insider, VIP Shoppers), and mobile-to-desktop engagement to position Simon competitively against Amazon, Rakuten, and Shopify. ● Redesigned Simon's internal Store Directory search experience in Figma by introducing a store and product toggle, filter menu, new promo spots, and streamlined product cards to address KPIs flagged by the Simon Marketing team, including high bounce rate, low session duration, and poor search engagement, while enabling real time inventory search across 25+ retail tenants accessible via Simon.com, the Simon app, and in-mall directories.
UX/UI Designer at Up5 Gaming
June 6, 2022 - October 3, 2022
● Led end-to-end UX/UI design for Up5 Gaming's AI-powered gameplay coaching tool concept called Wingman, from user personas, wireframes, and user flows to a high-fidelity Figma prototype used in investor presentations and conference demos, while collaborating cross-functionally with developers on technical feasibility, leading the Up5 Gaming visual identity system, and delivering a scalable, investor-ready product concept aligned with both user needs and business objectives.
UX/UI Designer & Researcher at Indiana University–Purdue University Indianapolis
August 9, 2021 - May 27, 2022
● Researched and redesigned the Midcontinent Independent System Operator (MISO) website, conducting stakeholder interviews, surveys, and usability testing with 20+ participants across homeowner, employee, and stakeholder personas, delivering low-to-high-fidelity Figma prototypes in Agile sprints that achieved a mean SUS score of 93.13 (Excellent) among employee participants and 83.75 (Good) among consumer participants, with findings informing navigation improvements, accessibility enhancements, and inclusive design recommendations.
UX/UI Designer & Researcher at Indiana University – Purdue University Indianapolis
August 1, 2021 - May 1, 2022
Researched and redesigned the Midcontinent Independent System Operator (MISO) website. Conducted stakeholder interviews, surveys, and usability testing with 20+ participants across home owner, employee, and stakeholder personas. Delivered low-to-high fidelity Figma prototypes in agile sprints that achieved a SUS score of 93.13 (excellent) among employee participants and 83.75 (good) among consumer participants. Used findings to inform navigation improvements, accessibility enhancements, and inclusive design recommendations.

Education

Master of Science in Human-Computer Interaction at Indiana University-Purdue University Indianapolis
August 1, 2020 - May 1, 2022
Bachelor of Arts in Marketing at Indiana Wesleyan University
September 1, 2015 - April 1, 2019
M.S. in Human-Computer Interaction at Indiana University – Purdue University Indianapolis (IUPUI)
May 1, 2020 - May 1, 2022
B.A. in Marketing at Indiana Wesleyan University
September 1, 2015 - April 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Retail, Healthcare, Software & Internet, Media & Entertainment, Education, Professional Services, Government