Senior Marketing Manager / Product Owner at Microsoft Dynamics 365

Senior Marketing Manager / Product Owner for Microsoft Dynamics 365, overseeing end-to-end setup, migration, and optimization of the Real-Time Marketing platform to enhance audience targeting, personalization, and automation capabilities. Partner with global marketing, design, and IT stakeholders to align CRM strategy, automation workflows, and data governance with enterprise marketing objectives. Designed, built, and maintained dynamic, responsive email templates and modular content blocks to ensure brand consistency across global campaigns. Monitored and reported on email performance metrics (open rates, click-through rates, conversions) to drive continuous optimization and strategic decision-making. Planned and deployed large-scale events and product marketing campaigns that exceeded industry benchmarks for engagement and deliverability. Pioneered AI-driven tooling to improve segmentation precision and reduce campaign setup time. Active member of Email Geeks and Email Mockup Consort

Senior Digital Producer / Senior Production Designer at Nielsen

Created a series of banner ads in Adobe Animate for marketing and advertising campaigns. Produced and edited original product videos combining live action and 2D animation. Managed and produced video shoots with internal stakeholders. Edited product and explainer videos for product, customer testimonials, and other videos. Created educational videos for online documentation. Produced web banner ads, animations, and motion graphics for the Global Creative Team, driving cohesive brand storytelling across digital channels and client touchpoints. Streamlined digital production workflows by standardizing templates, optimizing file structures, and implementing efficient QA processes to improve delivery speed and consistency. Partnered with cross-functional teams to maintain a unified global brand identity across all digital assets, including video, web, email, and paid media campaigns. Highlighted Achievements: On-site production of new branding videos to be released with the new branding logos and colors On-site production of event videos to tighten message for online delivery at venue. Post-production editing and execution of branded webinar, live, and product explainer videos.