Alena Shaub

Managed social media and marketing across Instagram, TikTok, Facebook, Threads, and X; created and executed content strategies that increased brand awareness and engagement for a community-focused mindfulness platform. Produced short-form video, Reels, and carousel content optimized for platform algorithms; maintained a consistent posting schedule; supported influencer outreach and partnerships. Collaborated with universities, public health organizations, and schools on a 12-week mindfulness program impacting 100+ students; helped promote community events, including the Step Up 5K at Xavier University.

Began career in real estate; managed one of the largest transactions consumers make; wrote contracts and negotiated on clients' behalf to obtain accepted offers. Conducted daily cold calls; managed marketing for the business via personal websites, social media, email campaigns, etc. Worked with a team and completed transactions in Pennsylvania and Florida.