Digital Media and Marketing Consultant with 9+ year progressive experience in planning and executing digital marketing strategies in web and design agencies, companies and cultural organizations. I am a data-driven, storytelling-minded communications strategist and marketer working on the way brands interact with their audiences through digital content. Qualified at managing multiple projects with competing deadlines, a proven team player who responds to challenges with confidence, determination, and focus, committed to quality performance with an ability to learn new procedures quickly. Proficiency in media planning, content management, online reputation development, brand awareness improvement, social media, and digital strategy. Excellent analytical, communication, creative, interpersonal, and organizational skills. Perform effectively as both a self-motivated individual and as a contributing team member. Strong digital background focused on customer engagement with passion for new technologies that create more efficient processes and a deeper understanding of marketing data. Areas of expertise: ------------------- Digital Marketing | Project Management | Media Planning | Social Media Strategy | Content Strategy | Brand Identity Management

Alessandro Carlaccini

Digital Media and Marketing Consultant with 9+ year progressive experience in planning and executing digital marketing strategies in web and design agencies, companies and cultural organizations. I am a data-driven, storytelling-minded communications strategist and marketer working on the way brands interact with their audiences through digital content. Qualified at managing multiple projects with competing deadlines, a proven team player who responds to challenges with confidence, determination, and focus, committed to quality performance with an ability to learn new procedures quickly. Proficiency in media planning, content management, online reputation development, brand awareness improvement, social media, and digital strategy. Excellent analytical, communication, creative, interpersonal, and organizational skills. Perform effectively as both a self-motivated individual and as a contributing team member. Strong digital background focused on customer engagement with passion for new technologies that create more efficient processes and a deeper understanding of marketing data. Areas of expertise: ------------------- Digital Marketing | Project Management | Media Planning | Social Media Strategy | Content Strategy | Brand Identity Management

Available to hire

Digital Media and Marketing Consultant with 9+ year progressive experience in planning and executing digital marketing strategies in web and design agencies, companies and cultural organizations.

I am a data-driven, storytelling-minded communications strategist and marketer working on the way brands interact with their audiences through digital content. Qualified at managing multiple projects with competing deadlines, a proven team player who responds to challenges with confidence, determination, and focus, committed to quality performance with an ability to learn new procedures quickly.

Proficiency in media planning, content management, online reputation development, brand awareness improvement, social media, and digital strategy.
Excellent analytical, communication, creative, interpersonal, and organizational skills. Perform effectively as both a self-motivated individual and as a contributing team member.

Strong digital background focused on customer engagement with passion for new technologies that create more efficient processes and a deeper understanding of marketing data.

Areas of expertise:

Digital Marketing | Project Management | Media Planning | Social Media Strategy | Content Strategy | Brand Identity Management

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Work Experience

Digital Engagement Strategist at Scuola del Patrimonio – Ministry of Culture
May 1, 2023 - Present
Led digital communication and engagement strategy for "Dicolab. Culturale digitale" under the PNRR Culture 4.0 program. Managed over €800K in paid media investments across Meta, Google, and LinkedIn platforms. Successfully increased engagement by 30% and reduced Customer Acquisition Cost (CAC) by 20% through CRM and community initiatives.
Advertising & Media Consultant at frog Italy – Capgemini Invent
April 30, 2023 - August 6, 2025
Developed media and content strategies for clients in banking, pharmaceutical, and energy sectors. Managed paid campaigns with annual budgets exceeding €1 million, achieving improved campaign performance through data-driven optimizations.
Digital Marketing Manager at UniNettuno University
October 1, 2020 - August 6, 2025
Oversaw digital strategy and advertising efforts across Google, Meta, LinkedIn, and TikTok platforms. Increased conversion rates by 15% and reduced Cost Per Acquisition (CPA) by 21%.
Digital Communication Specialist (freelance & agencies) at Various clients including Altromercato, IdLab, Pagine Sì!, Sweb, Demetra
December 31, 2018 - August 6, 2025
Managed digital and social media strategy, content creation, and performance tracking for ethical brands, publishers, and design firms. Delivered over 10 training programs in digital strategy and storytelling that enhanced client content performance and email open rates. Clients included Fondazione Agnelli, Fiera Milano, and Fastweb Digital Academy.
Early Career in Communication Design & Cultural Projects at Associazione Demetra – Centro di Palmetta, Terni
December 31, 2013 - August 6, 2025
Coordinated visual design, fundraising, and digital communication for festivals and cultural residencies.

Education

Executive Master in AR/VR Design at Istituto Pantheon Design & Technology, Rome
January 1, 2025 - August 6, 2025
Growth Hacking Master at Talent Garden Innovation School, Rome
January 1, 2020 - December 31, 2020
Master's Degree in Relational Design at Accademia Abadir, Catania
January 1, 2015 - December 31, 2015
Postgraduate Specialization in Cultural Project Management at Fondazione Fitzcarraldo, Turin
January 1, 2009 - December 31, 2009
Master's Degree in Arts and Media Management at Università degli Studi di Torino
January 1, 2008 - December 31, 2008
Bachelor's Degree in Communication and Media Studies at Università degli Studi di Perugia
January 1, 2003 - December 31, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Government, Financial Services, Energy & Utilities