Alesia Pop

Manage SEO and branding for the platform, strengthening organic visibility and a consistent brand presence across B2B audiences. Built an AI-powered internal tool that surfaces link-building opportunities and automates outreach emails and sequences, cutting manual prospecting time and scaling outreach volume. Launched and scaled an influencer & creator program from the ground up, sourcing and negotiating with creators across platforms, briefing them and editing the delivered video content. Coordinate freelancers and external contributors, keeping content and outreach pipelines running reliably.

Ran SEO across two brands, Sortlist and Overloop AI, in multiple languages and country-code domains (ccTLDs), adapting strategy to each market. Grew organic performance with a primary focus on link building and content, supported by keyword research and on-page/off-page optimization. Produced SEO content end-to-end, keyword research, briefs, copywriting and web content, to grow qualified organic traffic. Ran link-building and digital-PR outreach campaigns that strengthened domain authority and referral traffic. Monitored and reported performance in Google Search Console and Ahrefs, using key-metrics analysis to prioritise high-impact work.

Contributed to keyword research, SEO copywriting and performance reporting for live campaigns. Optimised on-page content and supported content-marketing efforts, building a foundation in technical and content SEO.