I’m a senior product and design leader with over a decade of experience building complex, scalable digital products across energy, EV infrastructure, and SaaS platforms. My work sits at the intersection of UX, product strategy, and delivery, with a strong focus on turning technical and operational complexity into clear, usable experiences. I’ve led the design and product direction of enterprise platforms used at scale, working closely with engineering, growth, sales, and operations teams to deliver outcomes that balance user needs, technical feasibility, and commercial goals. My experience includes building and governing design systems, shaping modular and white-label platforms, conducting pragmatic user research, and designing for live, mission-critical environments. I’m particularly motivated by problems where good design reduces operational risk, improves efficiency, and enables teams to work with confidence. I’m comfortable operating in fast-moving, constrained environments and taking ownership beyond delivery to ensure products perform in the real world.

Alessa Calonico

I’m a senior product and design leader with over a decade of experience building complex, scalable digital products across energy, EV infrastructure, and SaaS platforms. My work sits at the intersection of UX, product strategy, and delivery, with a strong focus on turning technical and operational complexity into clear, usable experiences. I’ve led the design and product direction of enterprise platforms used at scale, working closely with engineering, growth, sales, and operations teams to deliver outcomes that balance user needs, technical feasibility, and commercial goals. My experience includes building and governing design systems, shaping modular and white-label platforms, conducting pragmatic user research, and designing for live, mission-critical environments. I’m particularly motivated by problems where good design reduces operational risk, improves efficiency, and enables teams to work with confidence. I’m comfortable operating in fast-moving, constrained environments and taking ownership beyond delivery to ensure products perform in the real world.

Available to hire

I’m a senior product and design leader with over a decade of experience building complex, scalable digital products across energy, EV infrastructure, and SaaS platforms. My work sits at the intersection of UX, product strategy, and delivery, with a strong focus on turning technical and operational complexity into clear, usable experiences.

I’ve led the design and product direction of enterprise platforms used at scale, working closely with engineering, growth, sales, and operations teams to deliver outcomes that balance user needs, technical feasibility, and commercial goals. My experience includes building and governing design systems, shaping modular and white-label platforms, conducting pragmatic user research, and designing for live, mission-critical environments.

I’m particularly motivated by problems where good design reduces operational risk, improves efficiency, and enables teams to work with confidence. I’m comfortable operating in fast-moving, constrained environments and taking ownership beyond delivery to ensure products perform in the real world.

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Language

English
Fluent

Work Experience

Senior Product Designer (Product Strategy & UX) at Electric Miles | B2B2C EV Charging Platform
June 1, 2021 - February 29, 2024
Design-led ownership of end-to-end UX strategy and product definition for consumer and installer EV charging products, shaping system architecture across mobile platforms.
Product Manager (Design-Led Product Strategy) at Electric Miles | B2B2C EV Charging Platform
February 1, 2024 - December 31, 2025
Strategic product leadership: Defined product vision by translating business growth objectives, enterprise requirements, and user research into scalable platform capabilities and roadmaps. Cross-functional alignment across designers, analysts, and engineering to deliver on commercial commitments and platform scalability.
UX/UI Designer (Energy & Smart Home Platforms) at Green Energy Options (GEO)
January 1, 2018 - June 30, 2021
Design ownership for consumer energy mobile apps and in-home displays; white-label UX flows for IHDs and companion apps used by leading energy suppliers; end-to-end product design from discovery to post-release optimization; design systems and WCAG-compliant accessibility.
Founder at Boosttech Superchargers
January 1, 2016 - Present
Founded and operate a specialist business delivering high-performance supercharging solutions for sports and performance vehicles across the UK and Europe.
Digital Product Designer at Igloo Mortgage (Freelance)
January 1, 2020 - December 31, 2020
Led the creation of a distinct brand identity and responsive website, defining visual language, layout systems, and a brand book to clearly differentiate from competitors.
UX Researcher & Designer at Sainsbury’s Project
January 1, 2017 - December 31, 2017
Conducted in-depth ethnographic and qualitative research focused on reducing household food waste among Generation Z, producing insight-driven reports.
Brand Identity Strategist at Innovation Beauty Academy Project
January 1, 2016 - December 31, 2016
Created a scalable brand identity designed to support growth beyond a single service into a broader lifestyle-oriented brand ecosystem.

Education

MA in User Experience Design at Loughborough University
January 1, 2016 - January 1, 2017
BA (Hons) Graphic Communication at University of Northampton
January 1, 2013 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Software & Internet, Professional Services, Manufacturing, Other