As a dedicated graphic design student with a focus on conceptualization and brand development, I am deeply committed to every aspect of the design process. With each project, I immerse myself fully in the design process, embracing every stage with passion and enthusiasm. Fueled by a curiosity for the world around me, I possess a natural inclination to notice and appreciate the smallest of details, finding inspiration in the intricacies of everyday life.…

alessandraescobar

As a dedicated graphic design student with a focus on conceptualization and brand development, I am deeply committed to every aspect of the design process. With each project, I immerse myself fully in the design process, embracing every stage with passion and enthusiasm. Fueled by a curiosity for the world around me, I possess a natural inclination to notice and appreciate the smallest of details, finding inspiration in the intricacies of everyday life.…

Available to hire

As a dedicated graphic design student with a focus on conceptualization and brand development, I am deeply committed to every aspect of the design process. With each project, I immerse myself fully in the design process, embracing every stage with passion and enthusiasm. Fueled by a curiosity for the world around me, I possess a natural inclination to notice and appreciate the smallest of details, finding inspiration in the intricacies of everyday life.

See more

Language

Spanish; Castilian
Fluent
English
Fluent
French
Intermediate

Work Experience

Add your work experience history here.

Education

Bachelor in Graphic Design and Strategic Marketing at Monterrey Center for Higher Learning of Design
January 5, 2022 - May 13, 2026

Qualifications

ANUARIA MÉXICO Award for Best Corporate Identity Program
April 5, 2024 - April 5, 2024
Brand Designer, Conceptualizer and Graphic Designer for the upcoming company YUD in which a typography, unique logo, compelling concept, comprehensive campaign, and a cohesive graphic identity was developed for our client.
International Certification Graphic Design and Illustration
October 12, 2022 - October 13, 2022

Industry Experience

Non-Profit Organization, Real Estate & Construction, Healthcare, Telecommunications, Other
    Rebranding Exercise Farmacias Guadalajara
    The aim is to create a more aesthetically pleasing and streamlined brand identity for Farmacias Guadalajara. The redesigned shifted the focus away from explicitly describing the company's services in the logo. Instead, it aimed to create a visually pleasing, cleaner, modern and inviting look. Due to its status the brand is strong enough to rely on these colors and the name Guadalajara alone for their clients to recognize it. The original design pays tribute to the city of Guadalajara, but due to its excessive elements, like the redundant words, it's hard to appreciate. When thinking about a pharmacy, one wants to associate words like 'orderly,' 'clean,' and 'reliable.' The current logo fails to convey this. The design process aimed to retain a representation of the city in the logo, which is why inspiration was drawn from the Guadalajara coat of arms. The yellow frame was used as the foundation for the design. graphicdesigner logo redesign rebranding branding creativedirecto designer…
    Disonancia Typography
    Dissonance: disproportion or lack of the natural conformity and proportion that something should have. Designed a typography inspired by the intricate relationship between human creations and nature. The name of the font itself and the unique design, where each letter is subtly detached from its origin by delicate lines, symbolize this connection. The relationship between machines and the environment. The straight lines, which symbolize machines, embody the precision and design of human creations, always striving for perfection. On the other hand, the environment is represented by curved lines, mirroring the organic flow found in nature, like trees and rivers, simply allowing themselves to be. graphicdesigner designer typography…
    YUD Brand Identity
    Our client's dream was to provide a wide range of services, from workshops and talks to one-on-one coaching, company-focused coaching, and mentorships. This dream was brought to life under the brand 'YUD". Through the process, a unique logo, a compelling concept, a comprehensive campaign, and a cohesive graphic identity were created. While navigating the challenges posed by the diverse goals, a unique typography was designed for the brand which left the client thrilled. graphicdesigner branddesigner brandidentity brand design…