Hello! I’m Alessandra Marrese, an honours student in Business Administration at the University of Amsterdam, with a strong interest in marketing and strategy. I’m based in Amsterdam, The Netherlands, and I enjoy turning data into action through creative campaigns and cross-functional collaboration. I combine analytical thinking with clear communication and a proactive mindset to contribute effectively in team-based projects. I’m eager to apply academic knowledge to real-world business challenges and to grow both professionally and personally.

Alessandra Marrese

Hello! I’m Alessandra Marrese, an honours student in Business Administration at the University of Amsterdam, with a strong interest in marketing and strategy. I’m based in Amsterdam, The Netherlands, and I enjoy turning data into action through creative campaigns and cross-functional collaboration. I combine analytical thinking with clear communication and a proactive mindset to contribute effectively in team-based projects. I’m eager to apply academic knowledge to real-world business challenges and to grow both professionally and personally.

Available to hire

Hello! I’m Alessandra Marrese, an honours student in Business Administration at the University of Amsterdam, with a strong interest in marketing and strategy. I’m based in Amsterdam, The Netherlands, and I enjoy turning data into action through creative campaigns and cross-functional collaboration.

I combine analytical thinking with clear communication and a proactive mindset to contribute effectively in team-based projects. I’m eager to apply academic knowledge to real-world business challenges and to grow both professionally and personally.

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Language

English
Fluent
Spanish; Castilian
Fluent
French
Beginner

Work Experience

Global Campaigns Marketing Intern at Chazki
July 1, 2024 - August 31, 2024
Conducted targeted B2B prospecting using Apollo and HubSpot to build and qualify the regional sales pipeline. Reactivated dormant leads and supported CRM optimization to improve outreach efficiency.
Offline Marketing and Secretary at Sefa Career Week Amsterdam
March 1, 2024 - December 31, 2024
Developed and executed offline marketing strategies, increasing event participation from 750 to 1,150 sign-ups (+53%). Designed branded merchandise and enhanced campus visibility to drive engagement. Coordinated venues, vendors, and internal teams to ensure seamless event execution.
Global Campaigns Marketing Intern at Rituals Amsterdam
February 1, 2025 - June 30, 2025
Worked on 15+ global marketing campaigns for 2025, and supported major 2026 launches. Analyzed data from 20+ markets, conducting competitive benchmarking on revenue, growth, and communications strategies. Developed an AI-focused strategic report to optimize CVP development processes.
Marketing Intern at Chazki
July 1, 2024 - August 31, 2024
Contributed to product development and launch initiatives for Aptamil across 30+ markets within a 10-person global team. Analyzed data from 20+ markets and conducted competitive benchmarking on revenue, growth, and communications strategies. Developed an AI-focused strategic report to optimize VP development processes.
Offline Marketing and Secretary at Sefa Career Week
March 1, 2024 - December 31, 2024
Developed and executed offline marketing strategy, increasing event participation from 750 to 1,150 sign-ups (+53%)—the largest turnout in Career Week history. Designed branded merchandise and enhanced campus visibility. Coordinated venues, vendors, and internal teams to ensure seamless event execution.

Education

Bachelor's Degree in Business Administration (Honours) at University of Amsterdam
September 1, 2023 - June 30, 2026
Pre-Bachelor's Program in Business and Economics at OnCampus Foundation Program Amsterdam
September 1, 2022 - June 30, 2023
Honours Programme in Business Administration at University of Amsterdam
September 1, 2023 - June 30, 2026
Pre-Bachelor's Program in Business and Economics at OnCampus Foundation Programme Amsterdam
September 1, 2022 - June 30, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Retail, Media & Entertainment, Other, Education