Available to hire
Hi, I’m Alessandra, a graphic designer specializing in exhibition design and branding. I craft clear, cohesive visual narratives that connect curatorial concepts with visitor experience, working across museums, cultural programs, and events in Europe. Based in Berlin, I collaborate with teams and clients to translate ideas into adaptable design systems, signage, and editorial materials.
I love exploring typography, calligraphy, and storytelling to create compelling identities and exhibition materials. My approach blends concept development, visual storytelling, and practical production know-how, ensuring projects are delivered on time and with impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Intermediate
German
Beginner
Work Experience
Freelancer Graphic Designer — Exhibition Design at Spore Initiative, Berlin
March 1, 2025 - PresentCreated exhibition signage and wall texts for Welto and the Sacred Bush and ‘a ʿmāl al-’ar ḍ, ensuring conceptual clarity and visual cohesion with curatorial narratives. Developed adaptable design systems for spatial communication and visitor engagement.
Freelancer Graphic Designer — Music & Event Communication at Ensemble Tamuz, Berlin
January 1, 2025 - August 18, 2025Crafted the full visual identity for the concert season Gut Feeling, including posters, social media visuals, postcards, and on-site communication assets. Enhanced audience reach through cohesive branding across all promotional channels.
Freelancer Graphic Designer — Branding & Exhibition Design at Instituto Cervantes, Palermo
December 1, 2024 - August 18, 2025Designed branding systems for cultural programs, integrating logos, merchandise, wall texts, signage, and brochures. Directed promotional campaigns for Spanish language courses, ensuring consistent visual storytelling across print and digital media.
Graphic & Exhibition Designer – Project Lùstru at Academy of Fine Arts of Palermo
December 1, 2024 - August 18, 2025Collaborated on Project Lùstru for the Sicilian Regional Department of Productive Activities, designing naming, visual identity, communication materials, and exhibition setups to promote Sicilian companies at international trade fairs.
Freelance Graphic Designer – Branding & Packaging at Copystudio, Ragusa
April 1, 2023 - August 18, 2025Developed brand identities and packaging designs for local public and private institutions. Created digital assets and UI design elements to strengthen clients’ market presence and communication strategies.
Book Designer at Academy of Fine Arts of Palermo – National Carabinieri Association, Sicily
October 1, 2022 - August 18, 2025Designed visual identity and editorial layouts for 'Virgofidelis History of the Carabinieri in Sicily from 1860 to today', enhancing readability and historical narrative for publication and exhibition display.
Teaching Assistant – Graphic Design & Art Graphics at Academy of Fine Arts of Palermo
October 1, 2022 - August 18, 2025Assisted in teaching Special Graphic Techniques for Bachelor’s courses in Graphic Design and Art Graphics. Evaluated and supported students’ projects, providing technical feedback and guidance. Prepared learning materials to support lectures and practical workshops.
Graphic Designer – Communication Office at Academy of Fine Arts of Palermo
October 1, 2022 - August 18, 2025Worked on the design and management of communication materials for institutional events and internal initiatives. Developed the UI design for the new Academy website and managed mailing lists. Created concepts and visuals for two Open Day campaigns and designed the new institutional visual identity.
Graphic Designer – UI & Visual Identity at South Working®, Palermo
March 1, 2022 - August 18, 2025Led rebranding and UI design for the South Working® website, producing digital and print communication materials to support remote work initiatives.
Graphic & Exhibition Visual Designer at INGV, Academy of Fine Arts of Palermo
November 1, 2018 - August 18, 2025Developed the visual identity and exhibition panels for the traveling exhibition Paesaggi Sismici – Il Belìce a 50 anni dal terremoto, commissioned by the Istituto Nazionale di Geofisica e Vulcanologia.
Graphic Designer at National Arts Award, Academy of Fine Arts of Palermo
November 1, 2018 - August 18, 2025Developed layout designs and visual materials for the official catalog and communication campaigns of the 13th edition of the National Arts Award. Adapted graphic content for digital platforms, ensuring cohesive and engaging visual storytelling across print and web media.
Freelancer Graphic Designer — Exhibition Design at Spore Initiative, Berlin
March 1, 2025 - PresentCreated exhibition signage and wall texts for Welto and the Sacred Bush and ‘a ʿmāl al-’ar ḍ, ensuring conceptual clarity and visual cohesion with curatorial narratives. Developed adaptable design systems for spatial communication and visitor engagement.
Freelancer Graphic Designer — Music & Event Communication at Ensemble Tamuz, Berlin
January 1, 2025 - October 8, 2025Crafted the full visual identity for the concert season Gut Feeling, including posters, social media visuals, postcards, and on-site communication assets. Enhanced audience reach through cohesive branding across all promotional channels.
Freelancer Graphic Designer — Branding & Exhibition Design at Instituto Cervantes, Palermo
December 1, 2024 - October 8, 2025Designed branding systems for cultural programs, integrating logos, merchandise, wall texts, signage, and brochures. Directed promotional campaigns for Spanish language courses, ensuring consistent visual storytelling across print and digital media.
Graphic & Exhibition Designer at Project Lùstru, Academy of Fine Arts of Palermo
December 1, 2024 - October 8, 2025Collaborated on Project Lùstru for the Sicilian Regional Department of Productive Activities, designing naming, visual identity, communication materials, and exhibition setups to promote Sicilian companies at international trade fairs.
Freelance Graphic Designer – Branding & Packaging at Copystudio, Ragusa
April 1, 2023 - October 8, 2025Developed brand identities and packaging designs for local public and private institutions. Created digital assets and UI design elements to strengthen clients’ market presence and communication strategies.
Book Designer at Academy of Fine Arts of Palermo – National Carabinieri Association, Sicily
October 1, 2022 - October 8, 2025Designed visual identity and editorial layouts for Virgofidelis History of the Carabinieri in Sicily from 1860 to today, enhancing readability and historical narrative for publication and exhibition display.
Teaching Assistant – Graphic Design & Art Graphics at Academy of Fine Arts of Palermo
October 1, 2022 - October 8, 2025Assisted in teaching Special Graphic Techniques for Bachelor’s courses in Graphic Design and Art Graphics. Evaluated e supported students’ projects, providing technical feedback and guidance. Prepared learning materials to support lectures and practical workshops.
Graphic Designer – Communication Office at Academy of Fine Arts of Palermo
October 1, 2022 - October 8, 2025Worked on the design and management of communication materials for institutional events and internal initiatives. Developed the UI design for the new Academy website and managed mailing lists. Created concepts and visuals for Open Day campaigns, managed social media graphic content, and designed the new institutional visual identity.
Graphic Designer – UI & Visual Identity at South Working®, Palermo
March 1, 2022 - October 8, 2025Led rebranding and UI design for the South Working® website, producing digital and print communication materials to support remote work initiatives.
Graphic & Exhibition Visual Designer at INGV, Academy of Fine Arts of Palermo
November 1, 2018 - October 8, 2025Developed the visual identity and exhibition panels for the traveling exhibition Paesaggi Sismici – Il Belìce a 50 anni dal terremoto, commissioned by the Istituto Nazionale di Geofisica e Vulcanologia.
Graphic Designer National Arts Award at Academy of Fine Arts of Palermo
November 1, 2018 - October 8, 2025Developed layout designs and visual materials for the official catalog and communication campaigns of the 13th edition of the National Arts Award. Adapted graphic content for digital platforms, ensuring cohesive and engaging visual storytelling across print and web media.
Freelancer Graphic Designer at Spore Initiative
March 1, 2025 - PresentCreated exhibition signage and wall texts for Welto and the Sacred Bush and ‘a ʿmāl al-’ar ḍ, ensuring conceptual clarity and visual cohesion with curatorial narratives. Developed adaptable design systems for spatial communication and visitor engagement.
Freelance Graphic Designer at Ensemble Tamuz
January 1, 2025 - October 8, 2025Crafted the full visual identity for the concert season Gut Feeling, including posters, social media visuals, postcards, and on-site communication assets. Enhanced audience reach through cohesive branding across all promotional channels.
Freelancer Graphic Designer at Instituto Cervantes, Palermo
December 1, 2024 - October 8, 2025Designed branding systems for cultural programs, integrating logos, merchandise, wall texts, signage, and brochures. Directed promotional campaigns for Spanish language courses, ensuring consistent visual storytelling across print and digital media.
Graphic & Exhibition Designer at Project Lùstru – Academy of Fine Arts of Palermo
December 1, 2024 - October 8, 2025Collaborated on Project Lùstru for the Sicilian Regional Department of Productive Activities, designing naming, visual identity, communication materials, and exhibition setups to promote Sicilian companies at international trade fairs.
Freelance Graphic Designer – Branding & Packaging at Copystudio, Ragusa
April 1, 2023 - October 8, 2025Developed brand identities and packaging designs for local public and private institutions. Created digital assets and UI design elements to strengthen clients’ market presence and communication strategies.
Book Designer at Academy of Fine Arts of Palermo – National Carabinieri Association
October 1, 2022 - October 8, 2025Designed visual identity and editorial layouts for Virgofidelis History of the Carabinieri in Sicily from 1860 to today, enhancing readability and historical narrative for publication and exhibition display.
Teaching Assistant – Graphic Design & Art Graphics at Academy of Fine Arts of Palermo
October 1, 2022 - October 8, 2025Assisted in teaching Special Graphic Techniques for Bachelor’s courses in Graphic Design and Art Graphics. Evaluated and supported students’ projects, providing technical feedback and guidance. Prepared learning materials to support lectures and practical workshops.
Graphic Designer – Communication Office at Academy of Fine Arts of Palermo
October 1, 2022 - October 8, 2025Worked on the design and management of communication materials for institutional events and internal initiatives. Developed the UI design for the new Academy website and managed mailing lists. Created concepts and visuals for Open Day campaigns, managed social media graphic content, and designed the new institutional visual identity.
Graphic Designer – UI & Visual Identity at South Working®, Palermo
March 1, 2022 - October 8, 2025Led rebranding and UI design for the South Working® website, producing digital and print communication materials to support remote work initiatives.
Graphic & Exhibition Visual Designer at INGV, Academy of Fine Arts of Palermo
November 1, 2018 - October 8, 2025Developed the visual identity and exhibition panels for the traveling exhibition Paesaggi Sismici – Il Belìce a 50 anni dal terremoto, commissioned by the Istituto Nazionale di Geofisica e Vulcanologia.
Graphic Designer at National Arts Award, Academy of Fine Arts of Palermo
November 1, 2018 - October 8, 2025Developed layout designs and visual materials for the official catalog and communication campaigns of the 13th edition of the National Arts Award. Adapted graphic content for digital platforms, ensuring cohesive and engaging visual storytelling across print and web media.
Freelancer Graphic Designer — Exhibition Design at Spore Initiative, Berlin
March 1, 2025 - PresentCreated exhibition signage and wall texts for Welto and the Sacred Bush and ‘a ʿmāl al-’ar ḍ, ensuring conceptual clarity and visual cohesion with curatorial narratives. Developed adaptable design systems for spatial communication and visitor engagement.
Freelancer Graphic Designer at Ensemble Tamuz, Berlin
January 1, 2025 - October 15, 2025Crafted the full visual identity for the concert season Gut Feeling, including posters, social media visuals, postcards, and on-site communication assets. Enhanced audience reach through cohesive branding across all promotional channels.
Freelancer Graphic Designer — Branding & Exhibition Design at Instituto Cervantes, Palermo
December 1, 2024 - October 15, 2025Designed branding systems for cultural programs, integrating logos, merchandise, wall texts, signage, and brochures. Directed promotional campaigns for Spanish language courses, ensuring consistent visual storytelling across print and digital media.
Graphic & Exhibition Designer at Project Lùstru (Academy of Fine Arts of Palermo)
December 1, 2024 - October 15, 2025Collaborated on Project Lùstru for the Sicilian Regional Department of Productive Activities, designing naming, visual identity, communication materials, and exhibition setups to promote Sicilian companies at international trade fairs.
Freelance Graphic Designer – Branding & Packaging at Copystudio, Ragusa
April 1, 2023 - October 15, 2025Developed brand identities and packaging designs for local public and private institutions. Created digital assets and UI design elements to strengthen clients’ market presence and communication strategies.
Book Designer at Academy of Fine Arts of Palermo – National Carabinieri Association, Sicily
October 1, 2022 - October 15, 2025Designed visual identity and editorial layouts for Virgofidelis History of the Carabinieri in Sicily from 1860 to today, enhancing readability and historical narrative for publication and exhibition display.
Teaching Assistant – Graphic Design & Art Graphics at Academy of Fine Arts of Palermo
October 1, 2022 - October 15, 2025Assisted in teaching Special Graphic Techniques for Bachelor’s courses in Graphic Design and Art Graphics. Evaluated and supported students’ projects, providing technical feedback and guidance. Prepared learning materials to support lectures and practical workshops.
Graphic Designer – Communication Office at Academy of Fine Arts of Palermo
October 1, 2022 - October 15, 2025Worked on the design and management of communication materials for institutional events and internal initiatives. Developed the UI design for the new Academy website and managed mailing lists. Created concepts and visuals for Open Day campaigns, managed social media graphic content, and designed the new institutional visual identity.
Graphic Designer – UI & Visual Identity at South Working®, Palermo
March 1, 2022 - October 15, 2025Led rebranding and UI design for the South Working® website, producing digital and print communication materials to support remote work initiatives.
Graphic & Exhibition Visual Designer at INGV, Academy of Fine Arts of Palermo
November 1, 2018 - October 15, 2025Developed the visual identity and exhibition panels for the traveling exhibition Paesaggi Sismici – Il Belìce a 50 anni dal terremoto, commissioned by the Istituto Nazionale di Geofisica e Vulcanologia.
Graphic Designer at National Arts Award, Academy of Fine Arts of Palermo
November 1, 2018 - October 15, 2025Developed layout designs and visual materials for the official catalog and communication campaigns of the 13th edition of the National Arts Award. Adapted graphic content for digital platforms, ensuring cohesive and engaging visual storytelling across print and web media.
Education
Master’s Degree in Graphic Design at Academy of Fine Arts of Palermo
October 1, 2019 - March 1, 2024Bachelor’s Degree in Graphic Design at Academy of Fine Arts of Palermo
October 1, 2015 - March 1, 2019Master’s Degree in Graphic Design at Academy of Fine Arts of Palermo
October 1, 2019 - March 1, 2024Bachelor’s Degree in Graphic Design at Academy of Fine Arts of Palermo
October 1, 2015 - March 1, 2019Master’s Degree in Graphic Design at Academy of Fine Arts of Palermo
October 1, 2019 - March 1, 2024Bachelor’s Degree in Graphic Design at Academy of Fine Arts of Palermo
October 1, 2015 - March 1, 2019Master’s Degree in Graphic Design at Academy of Fine Arts of Palermo
October 1, 2019 - March 1, 2024Bachelor’s Degree in Graphic Design at Academy of Fine Arts of Palermo
October 1, 2015 - March 1, 2019Qualifications
Industry Experience
Education, Media & Entertainment, Non-Profit Organization, Professional Services, Travel & Hospitality, Government
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