Alessandro Santanna

Available to hire

I’m Alessandro Santanna, a communication and design professional focused on Art Direction, Senior Graphic Design, and strategic planning.

About

I’m Alessandro Santanna, a communication and design professional focused on Art Direction, Senior Graphic Design, and strategic planning. With 15+ years of experience, I translate business goals into high-impact visual solutions—building brand consistency, scalability, and measurable results across digital and offline channels.

I lead creative teams and deliver 360° creation for campaigns ranging from key visuals (KV), editorial design, and e-books to ad creatives and lead generation funnels. I also integrate Creative AI into my creative workflows—using tools like ChatGPT and AI image/lab platforms—so brands can stay consistent while accelerating ideation, production, and performance.

  • 16 years' experience
  • Joined September 2026

Languages

  • EnglishIntermediate
  • Spanish; CastilianIntermediate
  • PortugueseFluent

Industry experience

  • Education
  • Media & Entertainment
  • Professional Services
  • Agriculture & Mining
  • Retail
  • Government
  • Other

More experts

Work experience· 9 roles

Mid-Level Graphic Designer · GRAN CURSOS ONLINEJun 2020 – Apr 2026 · 5 yrs 11 mos

Created key visuals (KVs) and campaign concepts for online and offline initiatives, designed Google Ads banner creatives, and supported lead generation and Google retargeting. Produced and structured e-books, ensuring clear layout, visual consistency, and conversion-focused presentation aligned to campaign objectives.

DESIGNER GRÁFICO PLENO · GRAN CURSOS ONLINEJun 2020 – Apr 2026 · 5 yrs 11 mos

Criação de KV’s e conceitos para campanhas online e off-line. Desenvolvimento de anúncios para Google Ads, campanhas de captação e retargeting no Google. Criação e diagramação de e-books para suporte à jornada de aquisição e conversão.

Design and Digital Marketing Consultant · SMART-TOX (A GLOBAL REGULATORY COMPANY)Sep 2019 – Oct 2025 · 6 yrs 2 mos

Developed brand positioning for the international agribusiness market and implemented strategies for market expansion. Managed social media and executed LinkedIn campaigns with performance management. Produced social media ads and videos, built lead generation funnels, and designed stand layouts for participation in international trade shows.

Design and Digital Marketing Consultant · SMART-TOXSep 2019 – Oct 2025 · 6 yrs 2 mos
CONSULTOR EM DESIGN E MARKETING DIGITAL · SMART-TOX CONSULTORIA EM TOXICOLOGIA REGULATÓRIASep 2019 – Oct 2025 · 6 yrs 2 mos
ANALISTA DE MARKETING E DESIGN · SHOPPING PARAÍSO MEGA CENTERJun 2018 – Feb 2019 · 9 mos
Partner — Art/Creative Director · UP Event Organization and CommunicationJan 2015 – Dec 2018 · 4 yrs
External Consultant (Communication and Graphic Design) · SEBRAE NACIONALJan 2012 – Dec 2014 · 3 yrs

Education· 15

Graduado em Comunicação Social (Publicidade e Propaganda) · IESB2006 – 2026
Bachelor's Degree in Social Communication (Advertising & Propaganda) · IESB2006 – 2026
Executive Extension Course: Leadership in Team Management (Sebrae) · Sebrae2023 – 2026
AI Lab Workshop (5th Edition): Creative Workflows with AI · Marcelo Kimura Design2025 – 2026

Certifications and awards· 8

Liderança na Gestão de Equipes2023 – 2026
Workshop IA Lab (Fluxos Criativos com IA)2025 – 2026
Planejamento Estratégico para Redes Sociais2023 – 2026
Marketing em Mídias Sociais2023 – 2026

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