I'm Alessia Borrelli, a Marketing, Consumer Behavior and Communication student at IULM University with a strong interest in fashion and beauty marketing. My academic background is complemented by hands-on retail experience with international fashion brands, where I developed customer insights, brand experience, and communication skills. I'm currently seeking a paid internship in the fashion or beauty industry, where I can apply my knowledge of consumer behavior and brand storytelling to enhance the customer journey.

Alessia Borrelli

I'm Alessia Borrelli, a Marketing, Consumer Behavior and Communication student at IULM University with a strong interest in fashion and beauty marketing. My academic background is complemented by hands-on retail experience with international fashion brands, where I developed customer insights, brand experience, and communication skills. I'm currently seeking a paid internship in the fashion or beauty industry, where I can apply my knowledge of consumer behavior and brand storytelling to enhance the customer journey.

Available to hire

I’m Alessia Borrelli, a Marketing, Consumer Behavior and Communication student at IULM University with a strong interest in fashion and beauty marketing. My academic background is complemented by hands-on retail experience with international fashion brands, where I developed customer insights, brand experience, and communication skills.

I’m currently seeking a paid internship in the fashion or beauty industry, where I can apply my knowledge of consumer behavior and brand storytelling to enhance the customer journey.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced
French
Intermediate

Work Experience

Sales Assistant at Bershka
January 1, 2025 - Present
Customer interaction, brand experience support, observation of consumer behavior in fast-fashion retail.
Sales Assistant at Oysho
January 1, 2024 - January 1, 2025
Customer experience management, in-store communication, understanding purchasing motivations in the fashion retail environment.
Sales Assistant at JD Sports
January 1, 2023 - January 1, 2023
Customer engagement in a trend-driven retail context.
Sales Assistant at Primark
January 1, 2022 - January 1, 2022
High-volume customer service and operational efficiency.
Sales Assistant at Pinko
January 1, 2021 - January 1, 2021
First experience in fashion retail and premium brand positioning.

Education

Master's Degree in Marketing, Consumer Behavior and Communication at IULM University, Milan
January 1, 2024 - February 6, 2026
Bachelor's Degree in Political Science at University of Campania Luigi Vanvitelli
January 1, 2021 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services