Marketing Analyst at Freelance

• Managed end-to-end performance marketing analytics across multiple digital campaigns, tracking acquisition funnels, conversion performance, and customer behaviour using GA4 and Looker Studio. • Wrote and iterated performance marketing copy for social and search ad campaigns across multiple clients, developing headlines, CTAs, and ad narratives optimised for conversion. • Designed, executed, and analysed A/B tests on ad creatives, landing pages, and email messaging, delivering measurable improvements in engagement and conversion rate. • Built recurring Power BI and Looker Studio dashboards tracking ROAS, CAC, CPA, and conversion KPIs, enabling continuous data-driven optimisation decisions for clients. • Translated complex data findings into clear, actionable recommendations for non-technical stakeholders, supporting growth strategy and campaign budget allocation decisions. • Conducted campaign attribution analysis across paid, organic, and social channels to identify highest ROI acquisition sources and inform channel investment strategy.