Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a data-driven SEO and organic search specialist with 15+ years of experience delivering sustainable growth for global brands. I've partnered with Samsung, Lloyds Commercial Banking, and other leading names, building multi-channel SEO strategies across Local, GEO, YouTube and Pinterest, and I love translating data into actionable insights using AI and structure improvements. I enjoy building and mentoring teams, owning performance, and guiding clients and colleagues toward common goals through clear communication and a resilient, user-centered approach.…I'm a data-driven SEO and organic search specialist with 15+ years of experience delivering sustainable growth for global brands. I've partnered with Samsung, Lloyds Commercial Banking, and other leading names, building multi-channel SEO strategies across Local, GEO, YouTube and Pinterest, and I love translating data into actionable insights using AI and structure improvements. I enjoy building and mentoring teams, owning performance, and guiding clients and colleagues toward common goals through clear communication and a resilient, user-centered approach.

Alex Whyles

PRO

SEO Expert, Content Strategist, Growth Marketer, +1





I'm a data-driven SEO and organic search specialist with 15+ years of experience delivering sustainable growth for global brands. I've partnered with Samsung, Lloyds Commercial Banking, and other leading names, building multi-channel SEO strategies across Local, GEO, YouTube and Pinterest, and I love translating data into actionable insights using AI and structure improvements. I enjoy building and mentoring teams, owning performance, and guiding clients and colleagues toward common goals through clear communication and a resilient, user-centered approach.…I'm a data-driven SEO and organic search specialist with 15+ years of experience delivering sustainable growth for global brands. I've partnered with Samsung, Lloyds Commercial Banking, and other leading names, building multi-channel SEO strategies across Local, GEO, YouTube and Pinterest, and I love translating data into actionable insights using AI and structure improvements. I enjoy building and mentoring teams, owning performance, and guiding clients and colleagues toward common goals through clear communication and a resilient, user-centered approach.

Available to hire

Manchester, United Kingdom

I’m a data-driven SEO and organic search specialist with 15+ years of experience delivering sustainable growth for global brands. I’ve partnered with Samsung, Lloyds Commercial Banking, and other leading names, building multi-channel SEO strategies across Local, GEO, YouTube and Pinterest, and I love translating data into actionable insights using AI and structure improvements.

I enjoy building and mentoring teams, owning performance, and guiding clients and colleagues toward common goals through clear communication and a resilient, user-centered approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

CEO at Save for a Change Limited

January 1, 2007 - December 31, 2009

Founded and led a startup, gaining entrepreneurial experience and business leadership skills; built market proposition, client relationships and growth strategies.

Senior SEO Specialist at Latitude Digital Marketing

January 1, 2009 - December 31, 2011

Progressed from SEO Executive to Senior SEO Strategist; managed high-value client accounts delivering consistent performance improvements and led data-driven SEO initiatives across Local, GEO, YouTube and other channels.

Head of SEO & Social Media at Total Media

January 1, 2014 - December 31, 2016

Established integrated SEO and social media strategies for 100+ clients, driving measurable growth and optimizing multi-channel campaigns.

Activation Director at Mindshare Worldwide

January 1, 2017 - December 31, 2017

Delivered high-impact activation strategies for major brand campaigns, coordinating cross-channel elements and stakeholder alignment.

Head of SEO at Ripe Thinking

September 1, 2017 - June 30, 2020

Led SEO performance across multiple campaigns; achieved notable year-over-year growth, improved CPA metrics in competitive verticals, and built a high-performing SEO team.

Head of SEO at Visualsoft Ltd

March 1, 2021 - September 30, 2024

Defined the organic search strategy and processes; increased revenue by 23% while maintaining below-average churn; built and mentored a 25+ person team for client delivery.

SEO & UX Consultant at The Attic

May 1, 2025 - Present

Delivered tailored SEO consultancy covering migration recovery, content optimization (including training LLMs and fan-out queries), and technical audits for diverse clients; integrated AI tooling to improve user experience and accessibility (WCAG 2.2).

SEO Contractor at Samsung EU

November 1, 2025 - Present

Analyzing performance across 32 international markets to improve visibility and performance; recommended site-structure changes, added product schema to aid LLMs, and expanded content to target additional referring terms aligned with Samsung USPs; explored PPC and other digital channels.