Available to hire
I am a UX/UI & Product Designer with over 9 years of experience, crafting intuitive user experiences from concept to execution, including user flows, wireframes, personas, and prototypes. I excel in user research, analyzing user behavior, testing, and refining customer experiences while collaborating with stakeholders to ensure seamless design implementation.
I bring cross-disciplinary strengths across graphic design, print, and animation, with industry experience in ecommerce, logistics and delivery, medicine, agriculture/dairy, luxury retail, startups, and digital gaming. I have led end-to-end design for startups and established companies alike, always championing user-centered outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Romanian, Moldavian, Moldovan
Fluent
English
Fluent
German
Intermediate
French
Intermediate
Work Experience
Senior UX/UI Designer, Product Consultant at Epiherd by Antler Bio
June 1, 2025 - PresentLed upgrading of farmer-facing dashboard, transforming complex genomic insights into clear, actionable, farmer-friendly tools (results tracking, herd comparisons, farmer actions, journal notes) and created intuitive, data-driven features that improved usability by 25% for farmers. Conducted UX research, interviews and usability sessions with farmers and vets; translated scientific data into intuitive visualisations; collaborated with data science and engineering to deliver decision-support tools.
UX/UI Designer, Product + Digital Designer at Virtue Health
June 30, 2025 - September 22, 2025Led end-to-end UX/UI design of a complex clinical dashboard for onboarding patients, real-time vitals, care plans, notes, and scheduling. Streamlined clinical workflows via user-centric design and iterative feedback. Designed patient-facing app flows integrated with 6+ medical devices, triggering reminders to enhance remote monitoring. Built brand visuals and web pages (Squarespace) and produced print/packaging materials; maintained consistency across touchpoints.
Main UX-UI Designer / Digital Designer at Crown SDS
December 31, 2022 - September 22, 2025Led rebrand and digital design—logo redesign, website creation, emails, social media assets, and internal/external materials. Created print materials for events, including banners and brochures; ensured brand consistency across channels.
Main UX-UI Designer / Digital Designer & Animator at SoonAs (Subsidiary of Crown SDS)
December 31, 2022 - September 22, 2025Delivered UI/UX, web, and graphic design; contributed to animation and branding; established UX design practices and visual identity for the subsidiary.
Freelance UX-UI Website & Digital Designer at Self-employed
January 1, 2016 - PresentProvided freelance UX/UI and digital design services for luxury e-commerce, theatre, sport clubs, health, startups and small businesses. Defined UX strategies, created wireframes and prototypes, and delivered branding, print, and web assets.
Graphic Designer at Yes Agency
December 31, 2019 - September 22, 2025Web design and graphic design internship; gained experience in branding, promotional assets, and client work across web and print.
Marketing & Graphic Designer at WinACC
December 31, 2019 - September 22, 2025Environmental graphic design and social media strategy; contributed to project 'Our Lives Our Future'.
Main UX/UI Designer / Digital Designer at Homebase
May 31, 2024 - September 22, 2025Created the full brand identity for SoonAs, including web design, illustrations, and social media content. Designed a delivery app, led UX from user research to high-fidelity prototypes. Built the website with structured design processes and produced marketing animations to support launch.
UX/UI designer, Product + Digital & Print designer at Virtue Health
June 1, 2025 - September 29, 2025Hybrid role in Health & Medical industry; Led end-to-end UX/UI design of a complex clinical dashboard enabling clinicians to onboard patients, monitor real-time vitals, create care plans, log notes, and manage schedules. Streamlined clinical workflows through user-centric design, driving improved patient outcomes and operational efficiency by 20% via continual iteration based on clinician feedback. Designed patient app flows that integrated with 6+ medical devices, enabling live vital readings, messaging/video with health professionals, and reminders to enhance engagement and remote monitoring. Elevated brand with strategic visuals across Squarespace, packaging, print materials, and animations for cross-channel presence. Delivered flows, wireframes, prototypes, and high-fidelity designs in Figma; collaborated within agile cross-functional teams.
Senior UX/UI Designer, Product Consultant at Epiherd by Antler Bio
June 1, 2025 - PresentAnimal Health, Genomics & Dairy industry; Upgraded farmer-facing dashboard transforming genomic insights into clear, actionable tools; improved usability by 25%. Conducted UX research with farmers and vets; translated scientific data into intuitive dashboards; collaborated with data science and engineering teams to align product with farming practices.
Freelance UX-UI Website & Digital Designer at Freelance
January 1, 2016 - PresentDesigned and built custom websites and mobile apps for luxury e-commerce, theatre, sports clubs, health, startups and small businesses; managed branding and branding identity; project management and event branding; social media graphics.
Main UX-UI Designer / Digital Designer at SoonAs (Subsidiary of Crown SDS)
January 1, 2022 - September 29, 2025UI/UX Web & Graphic Design; training in First Class UX Design from California Institute of Arts (98%); Visual Elements of User Interface Design; Product Design training; supported animation work.
Main UX/UI Designer / Digital Designer at Homebase
May 1, 2024 - September 29, 2025Created the full brand identity for SoonAs, including web design, illustrations, and social media content. Designed a delivery app, leading UX from user research to high-fidelity prototypes. Video animation created to support launch efforts.
Marketing & Graphic Designer at WinACC - SM Marketing & Graphic Designer (contract)
December 31, 2019 - September 29, 2025Environmental graphic design & social media strategy – Project ‘Our Lives Our Future’: Branded social posts & online strategy, boosting online engagement.
Web Design & Graphic Design at Yes Agency
December 31, 2019 - September 29, 2025Internship at a design agency; on-site experience across web & graphic design; worked on diverse client projects, strengthening UX problem-solving.
UX/UI Designer, Product + Digital Designer at Virtue Health
June 1, 2025 - September 29, 2025Led end-to-end UX/UI design of a complex clinical dashboard, onboarding patients, monitoring real-time vitals, creating care plans, logging notes, and managing schedules. Streamlined clinical workflows through user-centric design, driving improved patient outcomes and operational efficiency by 20% via continual iteration based on clinician feedback. Designed patient-facing app journeys and device integrations; branding, web, cross-channel packaging, print materials, and animations to ensure cohesive experiences.
Senior UX/UI Designer, Product Consultant at Epiherd by Antler Bio
June 1, 2025 - PresentLed upgrade of farmer-facing dairy/genomics dashboard, translating complex genomic insights into clear, farmer-friendly tools. Conducted farmer and vet interviews, mapped real-world workflows, and translated data into actionable visuals. Improved farmer usability by 25% and collaborated with data science & engineering; helped unify branding between Antler Bio and EpiHerd.
Main UX/UI Designer / Product + Digital Designer at Homebase
May 1, 2024 - September 29, 2025Created the full brand identity for SoonAs, including web design, illustrations, and social content. Led UX for a delivery app from user research to high-fidelity prototypes; produced original video animations for launches, driving engagement and supporting campaigns.
Main UX-UI Designer / Digital Designer at Crown SDS
January 1, 2022 - September 29, 2025Led the rebrand of Crown SDS, redesigning the logo, website, emails, social assets, and internal/external materials. Created print materials for events, packaging, and banners; ensured visual consistency across brand touchpoints.
Freelance UX-UI Website & Digital Designer at Self-Employed
January 1, 2016 - PresentDesigned and built custom websites and mobile apps for luxury e-commerce, theatre, sport clubs, health, startups and small businesses; solved complex UX challenges using industry-standard UX tools and processes; managed branding and event branding for projects.
Web Design & Graphic Design Intern at Yes Agency
December 1, 2019 - September 29, 2025On-site internship gaining hands-on experience in web and graphic design across diverse client projects.
UX/UI Web Designer (Design Apprenticeship) at Winchester Creatives
December 1, 2020 - September 29, 2025Remote UX/UI Web Design apprenticeship; honed skills under mentorship and prepared for the design industry.
Marketing & Graphic Designer (Contract) at WinACC
January 1, 2019 - PresentEnvironmental Graphic Design & Social Media Strategy for the project 'Our Lives Our Future', branded social posts and online strategy to boost engagement.
Education
Web Designer Qualification at Phoenix Institute
January 1, 2017 - December 31, 2017Graphic Art Diploma at Phoenix Institute
January 1, 2017 - December 31, 2017Digital Media Design BA (Hons) at University of Winchester
January 1, 2015 - December 31, 2018Graphic Arts at "Romulus Ladea" School of Arts (Cluj-Napoca)
January 1, 2014 - December 31, 2014UX Design Professional at UX Design Institute
January 1, 2024 - December 31, 2024Web Designer Qualification at Phoenix Institute
January 1, 2017 - September 22, 2025Graphic Art Diploma (Grade 10-A) at University of Winchester
January 11, 2030 - September 22, 2025BA (Hons) Digital Media Design at University of Winchester
January 11, 2030 - September 22, 2025First Class Honours & Faculty Award of Outstanding Academic Achievement at Romulus Ladea School of Arts (Cluj-Napoca)
January 11, 2030 - September 22, 2025Web Designer Qualification (grade 10-A) at Phoenix Institute
January 1, 2017 - January 1, 2017Graphic Art Diploma (grade 10-A) at University of Winchester
January 11, 2030 - September 29, 2025BA (Hons) Digital Media Design at University of Winchester
January 11, 2030 - September 29, 2025Graphic Arts (First Prize) – Romulus Ladea School of Arts at Romulus Ladea School of Arts (Cluj-Napoca)
January 11, 2030 - September 29, 2025Web Designer Qualification (grade 10-A) at Phoenix Institute
January 1, 2017 - September 29, 2025Graphic Art Diploma (grade 10-A) at University of Winchester
January 11, 2030 - September 29, 2025BA (Hons) Digital Media Design at University of Winchester
January 11, 2030 - September 29, 2025"Romulus Ladea" School of Arts - Graphic Arts (First Prize) at "Romulus Ladea" School of Arts (Cluj-Napoca)
January 11, 2030 - September 29, 2025Qualifications
Web Designer Qualification
January 1, 2017 - September 22, 2025UX Design Professional (Udacity)
January 1, 2024 - December 31, 2024First Class UX Design
January 11, 2030 - September 22, 2025Product Design (Udacity/Institute)
January 1, 2024 - December 31, 2024Web Designer Qualification (grade 10-A)
January 1, 2017 - January 1, 2017Graphic Art Diploma (grade 10-A)
January 11, 2030 - September 29, 2025BA (Hons) Digital Media Design
January 11, 2030 - September 29, 2025First Class Honours & Faculty Award of Outstanding Academic Achievement
January 11, 2030 - September 29, 2025UX Design Professional (Udacity) - Product Design
January 1, 2024 - September 29, 2025UX/UI Web Design Apprenticeship - Winchester Creatives
January 1, 2020 - September 29, 2025UX Design Professional
January 1, 2024 - September 29, 2025First Class UX Design - California Institute of Arts
January 11, 2030 - September 29, 2025Product Design Udacity - UX Design Professional
January 11, 2030 - September 29, 2025UX Analytics Fundamentals - Content Square
January 11, 2030 - September 29, 2025Winchester Creatives UX/UI Web Design Apprenticeship
January 1, 2020 - December 1, 2020Industry Experience
Healthcare, Retail, Software & Internet, Transportation & Logistics, Gaming, Non-Profit Organization, Life Sciences, Media & Entertainment, Professional Services, Agriculture & Mining, Education, Consumer Goods, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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