I am a UX/UI & Product Designer with over 9 years of experience, crafting intuitive user experiences from concept to execution, including user flows, wireframes, personas, and prototypes. I excel in user research, analyzing user behavior, testing, and refining customer experiences while collaborating with stakeholders to ensure seamless design implementation. I bring cross-disciplinary strengths across graphic design, print, and animation, with industry experience in ecommerce, logistics and delivery, medicine, agriculture/dairy, luxury retail, startups, and digital gaming. I have led end-to-end design for startups and established companies alike, always championing user-centered outcomes.

Alexandra Iuga

I am a UX/UI & Product Designer with over 9 years of experience, crafting intuitive user experiences from concept to execution, including user flows, wireframes, personas, and prototypes. I excel in user research, analyzing user behavior, testing, and refining customer experiences while collaborating with stakeholders to ensure seamless design implementation. I bring cross-disciplinary strengths across graphic design, print, and animation, with industry experience in ecommerce, logistics and delivery, medicine, agriculture/dairy, luxury retail, startups, and digital gaming. I have led end-to-end design for startups and established companies alike, always championing user-centered outcomes.

Available to hire

I am a UX/UI & Product Designer with over 9 years of experience, crafting intuitive user experiences from concept to execution, including user flows, wireframes, personas, and prototypes. I excel in user research, analyzing user behavior, testing, and refining customer experiences while collaborating with stakeholders to ensure seamless design implementation.

I bring cross-disciplinary strengths across graphic design, print, and animation, with industry experience in ecommerce, logistics and delivery, medicine, agriculture/dairy, luxury retail, startups, and digital gaming. I have led end-to-end design for startups and established companies alike, always championing user-centered outcomes.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
German
Intermediate
French
Intermediate

Work Experience

Senior UX/UI Designer, Product Consultant at Epiherd by Antler Bio
June 1, 2025 - Present
Led upgrading of farmer-facing dashboard, transforming complex genomic insights into clear, actionable, farmer-friendly tools (results tracking, herd comparisons, farmer actions, journal notes) and created intuitive, data-driven features that improved usability by 25% for farmers. Conducted UX research, interviews and usability sessions with farmers and vets; translated scientific data into intuitive visualisations; collaborated with data science and engineering to deliver decision-support tools.
UX/UI Designer, Product + Digital Designer at Virtue Health
June 30, 2025 - September 22, 2025
Led end-to-end UX/UI design of a complex clinical dashboard for onboarding patients, real-time vitals, care plans, notes, and scheduling. Streamlined clinical workflows via user-centric design and iterative feedback. Designed patient-facing app flows integrated with 6+ medical devices, triggering reminders to enhance remote monitoring. Built brand visuals and web pages (Squarespace) and produced print/packaging materials; maintained consistency across touchpoints.
Main UX-UI Designer / Digital Designer at Crown SDS
December 31, 2022 - September 22, 2025
Led rebrand and digital design—logo redesign, website creation, emails, social media assets, and internal/external materials. Created print materials for events, including banners and brochures; ensured brand consistency across channels.
Main UX-UI Designer / Digital Designer & Animator at SoonAs (Subsidiary of Crown SDS)
December 31, 2022 - September 22, 2025
Delivered UI/UX, web, and graphic design; contributed to animation and branding; established UX design practices and visual identity for the subsidiary.
Freelance UX-UI Website & Digital Designer at Self-employed
January 1, 2016 - Present
Provided freelance UX/UI and digital design services for luxury e-commerce, theatre, sport clubs, health, startups and small businesses. Defined UX strategies, created wireframes and prototypes, and delivered branding, print, and web assets.
Graphic Designer at Yes Agency
December 31, 2019 - September 22, 2025
Web design and graphic design internship; gained experience in branding, promotional assets, and client work across web and print.
Marketing & Graphic Designer at WinACC
December 31, 2019 - September 22, 2025
Environmental graphic design and social media strategy; contributed to project 'Our Lives Our Future'.
Main UX/UI Designer / Digital Designer at Homebase
May 31, 2024 - September 22, 2025
Created the full brand identity for SoonAs, including web design, illustrations, and social media content. Designed a delivery app, led UX from user research to high-fidelity prototypes. Built the website with structured design processes and produced marketing animations to support launch.
UX/UI designer, Product + Digital & Print designer at Virtue Health
June 1, 2025 - September 29, 2025
Hybrid role in Health & Medical industry; Led end-to-end UX/UI design of a complex clinical dashboard enabling clinicians to onboard patients, monitor real-time vitals, create care plans, log notes, and manage schedules. Streamlined clinical workflows through user-centric design, driving improved patient outcomes and operational efficiency by 20% via continual iteration based on clinician feedback. Designed patient app flows that integrated with 6+ medical devices, enabling live vital readings, messaging/video with health professionals, and reminders to enhance engagement and remote monitoring. Elevated brand with strategic visuals across Squarespace, packaging, print materials, and animations for cross-channel presence. Delivered flows, wireframes, prototypes, and high-fidelity designs in Figma; collaborated within agile cross-functional teams.
Senior UX/UI Designer, Product Consultant at Epiherd by Antler Bio
June 1, 2025 - Present
Animal Health, Genomics & Dairy industry; Upgraded farmer-facing dashboard transforming genomic insights into clear, actionable tools; improved usability by 25%. Conducted UX research with farmers and vets; translated scientific data into intuitive dashboards; collaborated with data science and engineering teams to align product with farming practices.
Freelance UX-UI Website & Digital Designer at Freelance
January 1, 2016 - Present
Designed and built custom websites and mobile apps for luxury e-commerce, theatre, sports clubs, health, startups and small businesses; managed branding and branding identity; project management and event branding; social media graphics.
Main UX-UI Designer / Digital Designer at SoonAs (Subsidiary of Crown SDS)
January 1, 2022 - September 29, 2025
UI/UX Web & Graphic Design; training in First Class UX Design from California Institute of Arts (98%); Visual Elements of User Interface Design; Product Design training; supported animation work.
Main UX/UI Designer / Digital Designer at Homebase
May 1, 2024 - September 29, 2025
Created the full brand identity for SoonAs, including web design, illustrations, and social media content. Designed a delivery app, leading UX from user research to high-fidelity prototypes. Video animation created to support launch efforts.
Marketing & Graphic Designer at WinACC - SM Marketing & Graphic Designer (contract)
December 31, 2019 - September 29, 2025
Environmental graphic design & social media strategy – Project ‘Our Lives Our Future’: Branded social posts & online strategy, boosting online engagement.
Web Design & Graphic Design at Yes Agency
December 31, 2019 - September 29, 2025
Internship at a design agency; on-site experience across web & graphic design; worked on diverse client projects, strengthening UX problem-solving.
UX/UI Designer, Product + Digital Designer at Virtue Health
June 1, 2025 - September 29, 2025
Led end-to-end UX/UI design of a complex clinical dashboard, onboarding patients, monitoring real-time vitals, creating care plans, logging notes, and managing schedules. Streamlined clinical workflows through user-centric design, driving improved patient outcomes and operational efficiency by 20% via continual iteration based on clinician feedback. Designed patient-facing app journeys and device integrations; branding, web, cross-channel packaging, print materials, and animations to ensure cohesive experiences.
Senior UX/UI Designer, Product Consultant at Epiherd by Antler Bio
June 1, 2025 - Present
Led upgrade of farmer-facing dairy/genomics dashboard, translating complex genomic insights into clear, farmer-friendly tools. Conducted farmer and vet interviews, mapped real-world workflows, and translated data into actionable visuals. Improved farmer usability by 25% and collaborated with data science & engineering; helped unify branding between Antler Bio and EpiHerd.
Main UX/UI Designer / Product + Digital Designer at Homebase
May 1, 2024 - September 29, 2025
Created the full brand identity for SoonAs, including web design, illustrations, and social content. Led UX for a delivery app from user research to high-fidelity prototypes; produced original video animations for launches, driving engagement and supporting campaigns.
Main UX-UI Designer / Digital Designer at Crown SDS
January 1, 2022 - September 29, 2025
Led the rebrand of Crown SDS, redesigning the logo, website, emails, social assets, and internal/external materials. Created print materials for events, packaging, and banners; ensured visual consistency across brand touchpoints.
Freelance UX-UI Website & Digital Designer at Self-Employed
January 1, 2016 - Present
Designed and built custom websites and mobile apps for luxury e-commerce, theatre, sport clubs, health, startups and small businesses; solved complex UX challenges using industry-standard UX tools and processes; managed branding and event branding for projects.
Web Design & Graphic Design Intern at Yes Agency
December 1, 2019 - September 29, 2025
On-site internship gaining hands-on experience in web and graphic design across diverse client projects.
UX/UI Web Designer (Design Apprenticeship) at Winchester Creatives
December 1, 2020 - September 29, 2025
Remote UX/UI Web Design apprenticeship; honed skills under mentorship and prepared for the design industry.
Marketing & Graphic Designer (Contract) at WinACC
January 1, 2019 - Present
Environmental Graphic Design & Social Media Strategy for the project 'Our Lives Our Future', branded social posts and online strategy to boost engagement.

Education

Web Designer Qualification at Phoenix Institute
January 1, 2017 - December 31, 2017
Graphic Art Diploma at Phoenix Institute
January 1, 2017 - December 31, 2017
Digital Media Design BA (Hons) at University of Winchester
January 1, 2015 - December 31, 2018
Graphic Arts at "Romulus Ladea" School of Arts (Cluj-Napoca)
January 1, 2014 - December 31, 2014
UX Design Professional at UX Design Institute
January 1, 2024 - December 31, 2024
Web Designer Qualification at Phoenix Institute
January 1, 2017 - September 22, 2025
Graphic Art Diploma (Grade 10-A) at University of Winchester
January 11, 2030 - September 22, 2025
BA (Hons) Digital Media Design at University of Winchester
January 11, 2030 - September 22, 2025
First Class Honours & Faculty Award of Outstanding Academic Achievement at Romulus Ladea School of Arts (Cluj-Napoca)
January 11, 2030 - September 22, 2025
Web Designer Qualification (grade 10-A) at Phoenix Institute
January 1, 2017 - January 1, 2017
Graphic Art Diploma (grade 10-A) at University of Winchester
January 11, 2030 - September 29, 2025
BA (Hons) Digital Media Design at University of Winchester
January 11, 2030 - September 29, 2025
Graphic Arts (First Prize) – Romulus Ladea School of Arts at Romulus Ladea School of Arts (Cluj-Napoca)
January 11, 2030 - September 29, 2025
Web Designer Qualification (grade 10-A) at Phoenix Institute
January 1, 2017 - September 29, 2025
Graphic Art Diploma (grade 10-A) at University of Winchester
January 11, 2030 - September 29, 2025
BA (Hons) Digital Media Design at University of Winchester
January 11, 2030 - September 29, 2025
"Romulus Ladea" School of Arts - Graphic Arts (First Prize) at "Romulus Ladea" School of Arts (Cluj-Napoca)
January 11, 2030 - September 29, 2025

Qualifications

Web Designer Qualification
January 1, 2017 - September 22, 2025
UX Design Professional (Udacity)
January 1, 2024 - December 31, 2024
First Class UX Design
January 11, 2030 - September 22, 2025
Product Design (Udacity/Institute)
January 1, 2024 - December 31, 2024
Web Designer Qualification (grade 10-A)
January 1, 2017 - January 1, 2017
Graphic Art Diploma (grade 10-A)
January 11, 2030 - September 29, 2025
BA (Hons) Digital Media Design
January 11, 2030 - September 29, 2025
First Class Honours & Faculty Award of Outstanding Academic Achievement
January 11, 2030 - September 29, 2025
UX Design Professional (Udacity) - Product Design
January 1, 2024 - September 29, 2025
UX/UI Web Design Apprenticeship - Winchester Creatives
January 1, 2020 - September 29, 2025
UX Design Professional
January 1, 2024 - September 29, 2025
First Class UX Design - California Institute of Arts
January 11, 2030 - September 29, 2025
Product Design Udacity - UX Design Professional
January 11, 2030 - September 29, 2025
UX Analytics Fundamentals - Content Square
January 11, 2030 - September 29, 2025
Winchester Creatives UX/UI Web Design Apprenticeship
January 1, 2020 - December 1, 2020

Industry Experience

Healthcare, Retail, Software & Internet, Transportation & Logistics, Gaming, Non-Profit Organization, Life Sciences, Media & Entertainment, Professional Services, Agriculture & Mining, Education, Consumer Goods, Other