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Client-facing experience in financial services combined with hands-on digital marketing execution has shaped my ability to translate consumer insights into measurable growth. I enjoy building brand communities through clear storytelling, strong campaign performance, and continuous optimization across channels. I’ve led remote creative teams, managed organic and paid social campaigns, and used CRM/data tracking to improve onboarding, engagement, and retention. Fully bilingual in English and Spanish, I’m motivated by fast-paced environments where I can work autonomously and deliver results.…Client-facing experience in financial services combined with hands-on digital marketing execution has shaped my ability to translate consumer insights into measurable growth. I enjoy building brand communities through clear storytelling, strong campaign performance, and continuous optimization across channels. I’ve led remote creative teams, managed organic and paid social campaigns, and used CRM/data tracking to improve onboarding, engagement, and retention. Fully bilingual in English and Spanish, I’m motivated by fast-paced environments where I can work autonomously and deliver results.

Alexa Huacuja

Digital Marketer, Community Manager, Marketing Analyst, +2

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Client-facing experience in financial services combined with hands-on digital marketing execution has shaped my ability to translate consumer insights into measurable growth. I enjoy building brand communities through clear storytelling, strong campaign performance, and continuous optimization across channels. I’ve led remote creative teams, managed organic and paid social campaigns, and used CRM/data tracking to improve onboarding, engagement, and retention. Fully bilingual in English and Spanish, I’m motivated by fast-paced environments where I can work autonomously and deliver results.…Client-facing experience in financial services combined with hands-on digital marketing execution has shaped my ability to translate consumer insights into measurable growth. I enjoy building brand communities through clear storytelling, strong campaign performance, and continuous optimization across channels. I’ve led remote creative teams, managed organic and paid social campaigns, and used CRM/data tracking to improve onboarding, engagement, and retention. Fully bilingual in English and Spanish, I’m motivated by fast-paced environments where I can work autonomously and deliver results.

Available to hire

Client-facing experience in financial services combined with hands-on digital marketing execution has shaped my ability to translate consumer insights into measurable growth. I enjoy building brand communities through clear storytelling, strong campaign performance, and continuous optimization across channels.

I’ve led remote creative teams, managed organic and paid social campaigns, and used CRM/data tracking to improve onboarding, engagement, and retention. Fully bilingual in English and Spanish, I’m motivated by fast-paced environments where I can work autonomously and deliver results.

Skills

Branding

Social Media Design

CRM

Experience Level

Branding

Expert

Social Media Design

Expert

CRM

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Community Manager at Agape Insurances - Mexico

August 1, 2025 - Present

Managed and optimized paid social campaigns to improve conversion rates and maximize budget efficiency. Developed and executed organic Instagram growth strategies with a consistent publishing schedule to scale audience acquisition and community building.

Client Advisor at Royal Bank of Canada (RBC), BC

June 1, 2025 - Present

Applied strategic marketing and communication frameworks to digitalize client onboarding and maximize engagement and adoption of online banking solutions. Used CRM platforms and digital data tracking tools to analyze cross-channel engagement, improve client retention initiatives, and refine performance based on measured insights.

Storyteller and Content Creation at Thompson Rivers University, BC

January 1, 2025 - August 31, 2025

Created digital storytelling campaigns and multimedia content to increase student engagement and visibility across Thompson Rivers University platforms. Collaborated with cross-functional teams to plan events and marketing initiatives, strengthening brand awareness and participation.

Marketing Coordinator at Estudio Orbita Branding and Design Studio

April 1, 2021 - April 1, 2022

Directed digital marketing strategies including paid media, social content, and branding initiatives, driving increases in engagement and client acquisition. Managed multiple client accounts simultaneously to balance priorities and ensure successful campaign execution. Coordinated creative teams and ensured messaging alignment with brand values and client objectives.

Freelance Marketing and Content Creation at USA & Mexico

April 1, 2019 - April 1, 2023

Managed 40+ pieces of monthly content across Instagram, Facebook, and TikTok, including posts, Reels, and Stories. Achieved +80 new followers in one month through organic content strategy and consistent visual storytelling. Increased brand visibility and engagement by optimizing short-form video and story-based content, and produced monthly performance reports to refine strategy and improve reach and engagement.

Marketing and Digital Strategy Lead at Killer Diller Store (Mexico)

April 1, 2019 - April 1, 2024

Led creative direction and brand positioning for a luxury second-hand fashion brand, defining visual identity, tone of voice, and storytelling. Managed a creative team (graphic designer and content creators), overseeing workflows and creative briefs, and aligning campaign execution with business and marketing objectives. Developed a differentiated brand narrative centered on curated luxury, community, and circular fashion.