Available to hire
I’m Alexa Ivana Orellana Jallú, a proactive marketing and brand-building professional with hands-on experience in market research, advertising campaigns, and digital storytelling across food, entertainment, and corporate sectors. I enjoy turning insights into creative strategies that boost visibility, engagement, and brand strength.
During my studies at UNITEC, I developed practical skills in market research, campaign management, and branding. I thrive in collaborative environments and enjoy developing initiatives that connect brands with audiences. I am fluent in English and Spanish, with working knowledge of French, and I am eager to bring my energy and creativity to a dynamic marketing team.
Experience Level
Language
English
Fluent
French
Advanced
Spanish; Castilian
Fluent
Work Experience
Intern / Community Manager
January 1, 2023 - PresentLed client and campaign success through market research, competitor analysis, and the development and launch of high-impact advertising campaigns. Leveraged digital and traditional tools to maximize visibility and performance.
Corporate Affairs & Media Relations Officer
January 1, 2024 - PresentDeveloped creative content aligned with marketing objectives and customer loyalty strategies. Led institutional campaigns, strengthened key partnerships, and directed Fundación Lady Lee initiatives to enhance corporate image and brand positioning.
Intern / Community Manager
January 1, 2023 - PresentLed market research, competitor analysis, and the development and launch of high-impact advertising campaigns. Leveraged digital and traditional tools to maximize visibility and performance.
Intern / Community Manager
December 31, 2023 - September 22, 2025Intern / Community Manager. Supported market research, competitor analysis, and the development and launch of high-impact advertising campaigns. Leveraged digital and traditional tools to maximize visibility and performance.
Corporate Affairs & Media Relations Officer at Corporación Lady Lee
January 1, 2024 - PresentLed media coordination and execution of institutional campaigns; strengthened key strategic partnerships; directed Fundación Lady Lee initiatives to enhance corporate image and brand positioning.
Intern / Community Manager
December 31, 2023 - September 22, 2025Supported marketing campaigns and community management efforts; assisted market research and campaign execution; leveraged both digital and traditional tools to maximize visibility and performance.
Community Manager at Corporate Affairs & Media Relations Office
January 1, 2024 - PresentLed corporate affairs and media relations initiatives; managed institutional campaigns; strengthened key partnerships; directed Lady Lee Foundation initiatives to enhance corporate image and brand positioning.
Intern / Community Manager
January 1, 2023 - September 22, 2025Worked with TB WADrove client and campaign success through market research, competitor analysis, and the development and launch of high-impact advertising campaigns. Leveraged digital and traditional tools to maximize visibility and performance.
Community Manager at Corporación Lady Lee
December 31, 2024 - September 22, 2025Led media coordination and execution of institutional campaigns, strengthened key strategic partnerships, and directed Fundación Lady Lee initiatives to enhance corporate image and brand positioning.
Corporate Affairs & Media Relations Officer at Corporación Lady Lee
January 1, 2024 - PresentDirected corporate affairs and media relations, supporting institutional campaigns and brand positioning.
Education
Bachelor's degree in Marketing and International Business at Universidad Tecnológica Centroamericana (UNITEC)
January 11, 2030 - September 22, 2025High School Diploma at Cortés International School
January 11, 2030 - January 1, 2018High School Diploma in Science and Humanities at Cortés International School
January 11, 2030 - January 1, 2018Bachelor’s degree in Marketing and International Business at Universidad Tecnológica Centroamericana (UNITEC)
January 11, 2030 - September 22, 2025Marketing and International Business at Universidad Tecnologica Centroamericana (UNITEC)
January 11, 2030 - September 22, 2025High School Diploma in Science and Humanities at Cortés International School
January 11, 2030 - January 1, 2018Marketing and International Business at Universidad Tecnológica Centroamericana (UNITEC)
January 11, 2030 - September 22, 2025High School Diploma in Science and Humanities at Cortes International School
January 11, 2030 - January 1, 2018Marketing and International Business at Universidad Tecnológica Centroamericana (UNITEC)
January 11, 2030 - September 22, 2025Qualifications
High School Diploma in Science and Humanities
January 11, 2030 - January 1, 2018Bachelor's in Marketing and International Business (UNITEC)
January 11, 2030 - September 22, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Consumer Goods, Other
Experience Level
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