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Alexa Ivana Orellana Jallú

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I'm Alexa Ivana Orellana Jallú, a proactive marketing and brand-building professional with hands-on experience in market research, advertising campaigns, and digital storytelling across food, entertainment, and…

About

I’m Alexa Ivana Orellana Jallú, a proactive marketing and brand-building professional with hands-on experience in market research, advertising campaigns, and digital storytelling across food, entertainment, and corporate sectors. I enjoy turning insights into creative strategies that boost visibility, engagement, and brand strength.

During my studies at UNITEC, I developed practical skills in market research, campaign management, and branding. I thrive in collaborative environments and enjoy developing initiatives that connect brands with audiences. I am fluent in English and Spanish, with working knowledge of French, and I am eager to bring my energy and creativity to a dynamic marketing team.

  • 3 years' experience
  • Joined September 2025

Languages

  • EnglishFluent
  • FrenchAdvanced
  • Spanish; CastilianFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Retail
  • Consumer Goods
  • Other

Work experience· 10 roles

Community Manager · Corporación Lady LeeDec 2024 – Sep 2025 · 10 mos

Led media coordination and execution of institutional campaigns, strengthened key strategic partnerships, and directed Fundación Lady Lee initiatives to enhance corporate image and brand positioning.

Corporate Affairs & Media Relations Officer · Corporación Lady LeeJan 2024 – Present · 2 yrs 11 mos

Directed corporate affairs and media relations, supporting institutional campaigns and brand positioning.

Community Manager · Corporate Affairs & Media Relations OfficeJan 2024 – Present · 2 yrs 11 mos

Led corporate affairs and media relations initiatives; managed institutional campaigns; strengthened key partnerships; directed Lady Lee Foundation initiatives to enhance corporate image and brand positioning.

Corporate Affairs & Media Relations Officer · Corporación Lady LeeJan 2024 – Present · 2 yrs 11 mos
Corporate Affairs & Media Relations OfficerJan 2024 – Present · 2 yrs 11 mos
Intern / Community ManagerDec 2023 – Sep 2025 · 1 yr 10 mos
Intern / Community ManagerDec 2023 – Sep 2025 · 1 yr 10 mos
Intern / Community ManagerJan 2023 – Sep 2025 · 2 yrs 9 mos

Education· 9

Bachelor's degree in Marketing and International Business · Universidad Tecnológica Centroamericana (UNITEC)2030 – 2025
High School Diploma · Cortés International School2030 – 2018
High School Diploma in Science and Humanities · Cortés International School2030 – 2018
Bachelor’s degree in Marketing and International Business · Universidad Tecnológica Centroamericana (UNITEC)2030 – 2025

Certifications and awards

High School Diploma in Science and Humanities2030 – 2018
Bachelor's in Marketing and International Business (UNITEC)2030 – 2025

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