AK

Alexa Kowalczyk

Available to hire

I’m Alexa Kowalczyk, a paid media consultant focused on luxury, wellness, eCommerce, and B2B lead generation.

About

I’m Alexa Kowalczyk, a paid media consultant focused on luxury, wellness, eCommerce, and B2B lead generation. Since 2018, I’ve run and optimized campaigns across Meta, Google Ads, TikTok, and Pinterest—handling everything from account structure and daily performance improvements to media planning and creative concepting.

I’m comfortable working with multiple client accounts in parallel while keeping strategy, execution, and reporting tightly aligned. I also build revenue-focused funnels—landing pages, email sequences, social content, and ads—and I lead and coordinate teams (up to 15 people) to deliver strong results through performance analysis, budget optimization, and clear creative direction.

  • 7 years' experience
  • Joined September 2026

Languages

  • EnglishAdvanced
  • FrenchFluent

Industry experience

  • Retail
  • Consumer Goods
  • Education
  • Media & Entertainment
  • Professional Services

More experts in Bangkok, Thailand

Work experience

Creative Strategist & Paid Ads Freelance ConsultantJan 2018 – Jan 2025 · 7 yrs 1 mo

Run paid media for luxury, wellness, eCommerce, and B2B lead generation clients. Manage Meta and Google Ads accounts with an average spend around €15K per month and up to €100K, covering everything from campaign/account structure to daily optimizations. Deliver cross-channel campaigns across Meta, TikTok, and Pinterest, spanning media planning through creative concepts and actionable ad/communication briefs. Lead up to 15 client accounts in parallel with full ownership of strategy, delivery, and reporting. Produce aligned ad copy and visual direction in line with brand identity, and develop sales funnels including landing pages, email sequences, social content, and ads. Analyze performance continuously, optimize budgets to increase sales and bookings, and coordinate teams of up to 15 people through briefings, planning, quality control, and delivery timelines.

Education

Marketing Master’s, Corporate Communication · Belgium2030 – 2017

Certifications and awards

Meta & Google Ads Management2021 – 2026

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