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I'm a graphic designer with a passion for branding, marketing collateral, and digital design. I translate brand guidelines into visuals across social media, websites, brochures, and packaging, always aiming to boost engagement and strengthen brand identity. I collaborate with cross-functional teams to bring concepts to life, and I love shaping visuals that work consistently across print and digital channels. Currently I work as Content Designer / UX Website Designer at Reform Fitness NZ and as a Freelance Graphic Designer with Wellbeing in Dunedin. I enjoy contributing ideas during photoshoots, coordinating marketing campaigns, and building strong brand identities. I’m always eager to learn new tools and refine layouts that elevate brand storytelling.…I'm a graphic designer with a passion for branding, marketing collateral, and digital design. I translate brand guidelines into visuals across social media, websites, brochures, and packaging, always aiming to boost engagement and strengthen brand identity. I collaborate with cross-functional teams to bring concepts to life, and I love shaping visuals that work consistently across print and digital channels. Currently I work as Content Designer / UX Website Designer at Reform Fitness NZ and as a Freelance Graphic Designer with Wellbeing in Dunedin. I enjoy contributing ideas during photoshoots, coordinating marketing campaigns, and building strong brand identities. I’m always eager to learn new tools and refine layouts that elevate brand storytelling.

Alexa McKay

Designer, Graphic Designer, Brand Designer, +4

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I'm a graphic designer with a passion for branding, marketing collateral, and digital design. I translate brand guidelines into visuals across social media, websites, brochures, and packaging, always aiming to boost engagement and strengthen brand identity. I collaborate with cross-functional teams to bring concepts to life, and I love shaping visuals that work consistently across print and digital channels. Currently I work as Content Designer / UX Website Designer at Reform Fitness NZ and as a Freelance Graphic Designer with Wellbeing in Dunedin. I enjoy contributing ideas during photoshoots, coordinating marketing campaigns, and building strong brand identities. I’m always eager to learn new tools and refine layouts that elevate brand storytelling.…I'm a graphic designer with a passion for branding, marketing collateral, and digital design. I translate brand guidelines into visuals across social media, websites, brochures, and packaging, always aiming to boost engagement and strengthen brand identity. I collaborate with cross-functional teams to bring concepts to life, and I love shaping visuals that work consistently across print and digital channels. Currently I work as Content Designer / UX Website Designer at Reform Fitness NZ and as a Freelance Graphic Designer with Wellbeing in Dunedin. I enjoy contributing ideas during photoshoots, coordinating marketing campaigns, and building strong brand identities. I’m always eager to learn new tools and refine layouts that elevate brand storytelling.

Available to hire

I’m a graphic designer with a passion for branding, marketing collateral, and digital design. I translate brand guidelines into visuals across social media, websites, brochures, and packaging, always aiming to boost engagement and strengthen brand identity. I collaborate with cross-functional teams to bring concepts to life, and I love shaping visuals that work consistently across print and digital channels.

Currently I work as Content Designer / UX Website Designer at Reform Fitness NZ and as a Freelance Graphic Designer with Wellbeing in Dunedin. I enjoy contributing ideas during photoshoots, coordinating marketing campaigns, and building strong brand identities. I’m always eager to learn new tools and refine layouts that elevate brand storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Intern at SaLaSai Fashion Label

December 31, 2021 - October 26, 2025

Contributed to marketing, design and content creation; assisted on-set wardrobe, photo shoot preparation, and lookbook development.

Design and Marketing Coordinator at Well+Being

March 1, 2024 - Present

Developed and executed marketing campaigns across multiple platforms (social media, email, print); designed visual content; managed social channels; coordinated product launches; supported client relations.

Content Designer / UX Website Designer at Reform Fitness NZ

January 1, 2021 - Present

Designed and produced visual assets for digital and print platforms, including social media graphics, marketing collateral, and brand materials. Developed creative concepts aligned with brand guidelines to enhance engagement and brand identity. Utilized design software including Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually compelling content. Contributed to the creation and refinement of brand identity, layout design, and packaging concepts.

Freelance Graphic Designer at Six One Five Matakana, Wellbeing Studio

January 1, 2021 - January 1, 2025

Design Intern at Salasai Fashion Label

January 1, 2021 - December 31, 2021

Developed and executed comprehensive marketing campaigns across multiple platforms, including social media, email, and print, to increase brand visibility and engagement. Designed and produced visual content for marketing materials, including brochures, banners, social media graphics, website content, and presentations, ensuring brand consistency across all channels. Collaborated with cross-functional teams to create promotional content and coordinate product launches, events, and special campaigns. Managed social media accounts, creating and scheduling posts, engaging with followers, and analyzing performance metrics to optimize strategies.

Content Designer / UX Website Designer at Reform Fitness NZ

January 1, 2021 - Present

Provided ongoing design support, maintaining brand identity and delivering visuals for digital and print needs as part of ongoing projects.

Design Marketing Coordinator at Wellbeing

March 1, 2024 - June 1, 2025

Supported on-set activities, such as wardrobe changes and ensuring smooth transitions between shots. Contributed creative input during photoshoots with ideas for poses, styling, and shot composition. Coordinated communications between team members, managed shot lists, and took detailed notes during shoots. Assisted in post-production tasks, including selecting and organizing images, and contributed to the design and layout of the final lookbook.