Alexandra Hearth

Alexandra is a fractional CMO and digital brand strategist with a decade of experience leading marketing for global brands and startups. She specialises in building modern, culturally informed marketing engines, from brand positioning and storytelling to content, digital growth, and go-to-market plans.

Her career began at Global Agency BBH, where she worked across Audi, IKEA, British Airways, FMCG and led the first European campaigns for Uber. She then moved in house, working at Nike in the UK HQ, before joining a specialist creative studio focused on incubation and culture-first projects. There she worked on special projects for Reebok, LEGO, Mercedes-Benz and +44 (Lewis Hamilton). She now works predominantly with Startups helping founders turn brilliant ideas into momentum and scalable growth.