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➜ 𝐇𝐚𝐧𝐝𝐬-𝐨𝐧 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐡𝐞𝐫𝐞! I still love diving into the platforms to set up campaigns. It's not all strategy, and no execution. 😁 But, it does start with a proper deep-dive into the data, to understand what to do next. 😉 🌍 𝟏𝟓 𝐲𝐞𝐚𝐫𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞; 6 years in Belgium, 4 years in New York, 4 in the UAE and 1 in Switzerland 👩🏼‍💻 Expert in (digital) marketing, media (on- & offline!) and digital ecosystem management 🤝🏻 8 years of 𝐭𝐞𝐚𝐦 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 (13 ppl), and 8 years in 𝐜𝐥𝐢𝐞𝐧𝐭-𝐟𝐚𝐜𝐢𝐧𝐠 roles. Also 8 years in B2B and 7,5 in B2C. 💰 Managing marketing budgets of min. 6 million euro & up ➜ 𝐂𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞𝐬: - Communication is key. - Start small, scale big. Always be testing. - Change is inevitable. Progress is optional. ➜ 𝐑𝐞𝐜𝐮𝐫𝐫𝐢𝐧𝐠 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤: - Hands-on with high work ethic - Structured, well-organized - Collaborative, inclusive - Enthusiastic, optimistic…➜ 𝐇𝐚𝐧𝐝𝐬-𝐨𝐧 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐡𝐞𝐫𝐞! I still love diving into the platforms to set up campaigns. It's not all strategy, and no execution. 😁 But, it does start with a proper deep-dive into the data, to understand what to do next. 😉 🌍 𝟏𝟓 𝐲𝐞𝐚𝐫𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞; 6 years in Belgium, 4 years in New York, 4 in the UAE and 1 in Switzerland 👩🏼‍💻 Expert in (digital) marketing, media (on- & offline!) and digital ecosystem management 🤝🏻 8 years of 𝐭𝐞𝐚𝐦 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 (13 ppl), and 8 years in 𝐜𝐥𝐢𝐞𝐧𝐭-𝐟𝐚𝐜𝐢𝐧𝐠 roles. Also 8 years in B2B and 7,5 in B2C. 💰 Managing marketing budgets of min. 6 million euro & up ➜ 𝐂𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞𝐬: - Communication is key. - Start small, scale big. Always be testing. - Change is inevitable. Progress is optional. ➜ 𝐑𝐞𝐜𝐮𝐫𝐫𝐢𝐧𝐠 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤: - Hands-on with high work ethic - Structured, well-organized - Collaborative, inclusive - Enthusiastic, optimistic

Alexandra Maesen

Digital Marketer, Marketing Strategist, Marketing Consultant, +4





➜ 𝐇𝐚𝐧𝐝𝐬-𝐨𝐧 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐡𝐞𝐫𝐞! I still love diving into the platforms to set up campaigns. It's not all strategy, and no execution. 😁 But, it does start with a proper deep-dive into the data, to understand what to do next. 😉 🌍 𝟏𝟓 𝐲𝐞𝐚𝐫𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞; 6 years in Belgium, 4 years in New York, 4 in the UAE and 1 in Switzerland 👩🏼‍💻 Expert in (digital) marketing, media (on- & offline!) and digital ecosystem management 🤝🏻 8 years of 𝐭𝐞𝐚𝐦 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 (13 ppl), and 8 years in 𝐜𝐥𝐢𝐞𝐧𝐭-𝐟𝐚𝐜𝐢𝐧𝐠 roles. Also 8 years in B2B and 7,5 in B2C. 💰 Managing marketing budgets of min. 6 million euro & up ➜ 𝐂𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞𝐬: - Communication is key. - Start small, scale big. Always be testing. - Change is inevitable. Progress is optional. ➜ 𝐑𝐞𝐜𝐮𝐫𝐫𝐢𝐧𝐠 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤: - Hands-on with high work ethic - Structured, well-organized - Collaborative, inclusive - Enthusiastic, optimistic…➜ 𝐇𝐚𝐧𝐝𝐬-𝐨𝐧 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐡𝐞𝐫𝐞! I still love diving into the platforms to set up campaigns. It's not all strategy, and no execution. 😁 But, it does start with a proper deep-dive into the data, to understand what to do next. 😉 🌍 𝟏𝟓 𝐲𝐞𝐚𝐫𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞; 6 years in Belgium, 4 years in New York, 4 in the UAE and 1 in Switzerland 👩🏼‍💻 Expert in (digital) marketing, media (on- & offline!) and digital ecosystem management 🤝🏻 8 years of 𝐭𝐞𝐚𝐦 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 (13 ppl), and 8 years in 𝐜𝐥𝐢𝐞𝐧𝐭-𝐟𝐚𝐜𝐢𝐧𝐠 roles. Also 8 years in B2B and 7,5 in B2C. 💰 Managing marketing budgets of min. 6 million euro & up ➜ 𝐂𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞𝐬: - Communication is key. - Start small, scale big. Always be testing. - Change is inevitable. Progress is optional. ➜ 𝐑𝐞𝐜𝐮𝐫𝐫𝐢𝐧𝐠 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤: - Hands-on with high work ethic - Structured, well-organized - Collaborative, inclusive - Enthusiastic, optimistic

Available to hire

➜ 𝐇𝐚𝐧𝐝𝐬-𝐨𝐧 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐡𝐞𝐫𝐞! I still love diving into the platforms to set up campaigns. It’s not all strategy, and no execution. 😁 But, it does start with a proper deep-dive into the data, to understand what to do next. 😉

🌍 𝟏𝟓 𝐲𝐞𝐚𝐫𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞; 6 years in Belgium, 4 years in New York, 4 in the UAE and 1 in Switzerland
👩🏼‍💻 Expert in (digital) marketing, media (on- & offline!) and digital ecosystem management
🤝🏻 8 years of 𝐭𝐞𝐚𝐦 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 (13 ppl), and 8 years in 𝐜𝐥𝐢𝐞𝐧𝐭-𝐟𝐚𝐜𝐢𝐧𝐠 roles. Also 8 years in B2B and 7,5 in B2C.
💰 Managing marketing budgets of min. 6 million euro & up

➜ 𝐂𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞𝐬:

Communication is key.
Start small, scale big. Always be testing.
Change is inevitable. Progress is optional.

➜ 𝐑𝐞𝐜𝐮𝐫𝐫𝐢𝐧𝐠 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤:

Hands-on with high work ethic
Structured, well-organized
Collaborative, inclusive
Enthusiastic, optimistic

Language

English

Fluent

Dutch

Fluent

French

Intermediate

German

Beginner

Work Experience

Global Head of Marketing & Media at Unilin

September 1, 2024 - October 1, 2025

Created global media strategy for three brands across 21 markets with a focus on performance marketing. Executed multi-channel campaigns via e-commerce, Amazon, Noon, Google Ads, Paid Social, TV, YouTube, PR and Influencers, and continuously tested, optimized and scaled campaigns in collaboration with Omnicom Media Group. Managed an annual €6M media budget, delivering a CPA reduction of 36% and a 30% lift in web conversion rate within one year. Led cross-functional collaboration with sales, brand and digital marketing to align growth objectives, KPI setting and messaging frameworks. Built Power BI dashboards for full-funnel media reporting and partnered with Omnicom, Google and Meta. Mentored a junior campaign specialist to mid-level in six months and built media capabilities through training and investment guidelines.

Global Head of Digital Marketing & Media at Danone

October 1, 2021 - September 1, 2024

Led 13-person team with €2.2M budget on strategy and €20M+ ad spend. Created and implemented marketing strategies for EMEA & APAC (50 markets), including media investment guidelines, audience strategy, consumer journey, channel mix and ad buying recommendations. Designed and oversaw execution of Paid Search, Paid Social, e-commerce (DTC, Amazon), programmatic, TV, BVOD/SVOD, YouTube, display, PR, influencer and experiential activations. Notable campaigns included: Tomorrowland activation delivering +25% uplift in sales; Alpro Gen Z social strategy yielding 400% TikTok follower growth (18K to 73K in 1 year); Italy e-commerce pilot supporting DTC bulk sales; led Alpro.com digital transformation (decentralized CMS) and rebranding across 50 markets/languages with a 30% landing page lead conversion rate and more. Cut digital ecosystem costs by 50% (850k to 400k).

Senior Paid Media Manager & Digital transformation Lead at Danone

September 1, 2020 - October 1, 2021

Led a 10-person team with co-ownership over >€20M in ad budget. Responsible for global in-house media planning and buying across 43 markets (Facebook, Instagram, YouTube, TikTok, Display, Paid Search, Amazon, Criteo, DV360, Teads). Developed media investment guidelines, unlocking a 7% increase in working advertising budget. Guided company restructuring and decentralization of media operations within six months, including RFP support, risk assessment, mitigation plan and phased transition. Managed global relationships with Mediacom (GroupM), Google & Meta. Set up campaign performance tracking data governance (Salesforce) and led onboarding trainings; developed learning materials and playbooks shared company-wide.

Senior Digital Marketing Consultant at The House of Marketing

November 1, 2017 - May 1, 2022

Directed digital transformation, marketing automation & CRM in Manufacturing, Finance, Real Estate & SAA S. Led CRM, CDP and marketing automation platform integration (Adobe, Salesforce, HubSpot, Marketo), including RFP creation & vendor scoring. Created marketing automation strategy based on persona and journey workshops, GA insights, past campaign performance and CRM data. Mapped full consumer journey (Open lead to MQL to SQL to Opportunity) to track conversion. Automated programs such as lead scoring, lifecycle tracking, onboarding, webinar/event communications, and drip nurturing; reduced manual workload by 1 FTE. Maximized ROI through A/B testing, personalization and dynamic content. Delivered performance dashboards and campaign insights to senior stakeholders.

Marketing Manager (Head of) at Well Played

November 1, 2015 - December 1, 2016

Directly managed a videographer and led cross-functional teams of copywriters, graphic and motion designers. Managed annual marketing budget of €125K. Built inbound lead-gen strategy resulting in ~50% revenue increase in 1 year. Analyzed sales channels, lead sources and conversion rates to uncover growth opportunities. Created and implemented inbound marketing strategy across web, organic & paid social (Facebook, Instagram, YouTube, LinkedIn), PPC/SEO to drive lead gen. Diversified offering with marketing consulting to improve client retention and meet sales objectives. Oversaw renaming and rebranding, website redesign, conversion-focused UX/UI, compelling copy and launch event.

Global Sales & Marketing Coordinator at NGDATA

March 1, 2014 - July 1, 2015

Led integration of Marketo and Salesforce to sync marketing automation with sales operations. Defined and implemented lead scoring and lifecycle strategies to optimize MQL to SQL flow. Drove demand generation through targeted digital ad campaigns across LinkedIn, Meta and Twitter. Managed inbound lead generation via SEO, gated content and webinars accelerating pipeline growth. Built automated email workflows to nurture leads and support full-funnel engagement. Secured brand visibility through event partnerships and thought leadership at U.S. trade shows; organized C-level events at Harvard Business Club to strengthen brand authority. Delivered weekly performance dashboards covering lead funnel metrics, traffic trends, and ROI.

Marketing Associate at The Blaq Group

March 1, 2012 - March 1, 2014

Supported client campaigns in New York, coordinating content creation, social media activity and reporting; contributed to inbound lead generation and overall marketing initiatives.