Alexandra Parkinson
I'm Alexandra M. Parkinson, a Toronto-based Senior Art Director and Graphic Designer with over a decade of experience shaping brand storytelling across digital, social, and print.
About
I’m Alexandra M. Parkinson, a Toronto-based Senior Art Director and Graphic Designer with over a decade of experience shaping brand storytelling across digital, social, and print. I lead creative directions and always-on content for multiple brands, blending strategic thinking with design craft to deliver engaging campaigns.
I excel at designing layouts, directing photo shoots, building persuasive decks for pitches, and guiding junior designers from concept to delivery. I thrive in collaborative environments and am passionate about producing work that resonates with audiences and drives business results.
- 10 years' experience
- Joined March 2026
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
Work experience· 4 roles
Lead always-on social content across 12 brands; design & shoot approved content; creative direction for lo-fi content shoots; prepare creative decks for pitches and client presentations; present and lead internal and client presentations; oversee junior creatives.
Ideate for creative campaigns; design layouts to fit within brand guidelines; oversee production once preliminary concept is approved; art direct photoshoots.
Ideate for creative campaigns for digital, social & print; design social and digital layouts for rich-media, pre-rolls, social posts, and billboards; oversee production once preliminary concept is approved; art direct small photo shoots for social posts; manage and create presentations for new business pitches; present concepts internally and to clients.
Education
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