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Social media and marketing leader with experience managing organic and paid social strategy on Meta and X for hospitality and entertainment audiences of 250K+ followers. Proven ability to drive real-time content performance, grow brand awareness, and execute creator partnerships and paid campaigns. Known for producing high-impact celebrity and influencer activations, managing multi-creator events, and translating performance insights into actionable strategies for executive leadership—delivering measurable engagement growth and strong EMV outcomes. My Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…Social media and marketing leader with experience managing organic and paid social strategy on Meta and X for hospitality and entertainment audiences of 250K+ followers. Proven ability to drive real-time content performance, grow brand awareness, and execute creator partnerships and paid campaigns. Known for producing high-impact celebrity and influencer activations, managing multi-creator events, and translating performance insights into actionable strategies for executive leadership—delivering measurable engagement growth and strong EMV outcomes. My Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Alexandra Villalobos

Social Media Manager, Marketing Strategist, Digital Marketer, +2

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Social media and marketing leader with experience managing organic and paid social strategy on Meta and X for hospitality and entertainment audiences of 250K+ followers. Proven ability to drive real-time content performance, grow brand awareness, and execute creator partnerships and paid campaigns. Known for producing high-impact celebrity and influencer activations, managing multi-creator events, and translating performance insights into actionable strategies for executive leadership—delivering measurable engagement growth and strong EMV outcomes. My Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…Social media and marketing leader with experience managing organic and paid social strategy on Meta and X for hospitality and entertainment audiences of 250K+ followers. Proven ability to drive real-time content performance, grow brand awareness, and execute creator partnerships and paid campaigns. Known for producing high-impact celebrity and influencer activations, managing multi-creator events, and translating performance insights into actionable strategies for executive leadership—delivering measurable engagement growth and strong EMV outcomes. My Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Social media and marketing leader with experience managing organic and paid social strategy on Meta and X for hospitality and entertainment audiences of 250K+ followers. Proven ability to drive real-time content performance, grow brand awareness, and execute creator partnerships and paid campaigns.

Known for producing high-impact celebrity and influencer activations, managing multi-creator events, and translating performance insights into actionable strategies for executive leadership—delivering measurable engagement growth and strong EMV outcomes. My Portfolio: Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager at M Resort, PENN Entertainment

January 1, 2023 - Present

Managed organic and paid social media strategy across Meta and X for an audience of 250K+ followers for the official Team HQ Hotel of the Las Vegas Raiders. Led influencer and celebrity partnerships with high-profile talent (e.g., Mark Wahlberg, 50 Cent, Maxx Crosby, Steve-O, Josh Peck, Georges St-Pierre, Emeril Lagasse). Produced and managed celebrity content shoots, social campaigns, giveaways, meet-and-greet activations, and venue launches. Managed collaborations with 60+ influencers and generated $500K–$1M EMV on average per creator event. Launched and scaled two new social media accounts for emerging venue brands. Oversaw a $100K influencer and celebrity marketing budget. Identified and leveraged emerging trends, doubling Instagram following in under two years while increasing brand awareness and engagement. Coordinated with PR to develop and distribute press materials and delivered bi-monthly performance reports to executive leadership. Participated in PENN Entertainment’s Em

Business Manager at University of Minnesota, Duluth (The Bark/Duluth)

January 1, 2022 - January 1, 2023

Led marketing campaigns for a student-run publication reaching 15K+ audience. Generated $5K+ in advertising revenue through strategic sales efforts. Managed and mentored a team of 15 students, ensuring deadlines were met. Oversaw budgeting, payroll, and financial tracking with attention to confidentiality. Coordinated ad placements across print, digital, and social channels, earning “Advertisement Assassin” for top ad sales performance in multiple years.

Social Media Manager (Intern) at J&RS Homes

June 1, 2021 - August 1, 2021

Co-managed and created content for four home remodeling company social accounts, gaining 2K+ followers in a 3-month period. Managed and promoted the company’s showroom grand opening, attracting 100+ visitors including Duluth Chamber of Commerce attendance. Developed weekly newsletters for a client audience of 300+ and produced the executive company podcast “The Innovative Builder” for an audience of 4,000+ subscribers.