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Experienced Account & Marketing Manager with 9+ years in the creative industry, helping brands bring ideas to life across digital, social, experiential, and integrated campaigns. I’ve worked with global clients across lifestyle, FMCG, tech, hospitality, retail, and financial services, managing projects end-to-end from strategy and creative development to production and launch. I specialise in: • 360° marketing strategy & campaign planning • Social media strategy, content calendars & management • Creative project management (design, copy, dev, production) • Brand development & visual communication • Web content structure, UX writing & briefing • Influencer/KOL planning and coordination I’m organised, detail-driven, and experienced in leading cross-regional teams. Whether you need a strategic partner or hands-on project support, I help elevate brands and deliver work smoothly from start to finish. Now working independently and comfortable operating both autonomously and in close collaboration with brand or agency teams.…Experienced Account & Marketing Manager with 9+ years in the creative industry, helping brands bring ideas to life across digital, social, experiential, and integrated campaigns. I’ve worked with global clients across lifestyle, FMCG, tech, hospitality, retail, and financial services, managing projects end-to-end from strategy and creative development to production and launch. I specialise in: • 360° marketing strategy & campaign planning • Social media strategy, content calendars & management • Creative project management (design, copy, dev, production) • Brand development & visual communication • Web content structure, UX writing & briefing • Influencer/KOL planning and coordination I’m organised, detail-driven, and experienced in leading cross-regional teams. Whether you need a strategic partner or hands-on project support, I help elevate brands and deliver work smoothly from start to finish. Now working independently and comfortable operating both autonomously and in close collaboration with brand or agency teams.

Alexandra

Content Strategist, Marketing Strategist, Project Manager, +7

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Experienced Account & Marketing Manager with 9+ years in the creative industry, helping brands bring ideas to life across digital, social, experiential, and integrated campaigns. I’ve worked with global clients across lifestyle, FMCG, tech, hospitality, retail, and financial services, managing projects end-to-end from strategy and creative development to production and launch. I specialise in: • 360° marketing strategy & campaign planning • Social media strategy, content calendars & management • Creative project management (design, copy, dev, production) • Brand development & visual communication • Web content structure, UX writing & briefing • Influencer/KOL planning and coordination I’m organised, detail-driven, and experienced in leading cross-regional teams. Whether you need a strategic partner or hands-on project support, I help elevate brands and deliver work smoothly from start to finish. Now working independently and comfortable operating both autonomously and in close collaboration with brand or agency teams.…Experienced Account & Marketing Manager with 9+ years in the creative industry, helping brands bring ideas to life across digital, social, experiential, and integrated campaigns. I’ve worked with global clients across lifestyle, FMCG, tech, hospitality, retail, and financial services, managing projects end-to-end from strategy and creative development to production and launch. I specialise in: • 360° marketing strategy & campaign planning • Social media strategy, content calendars & management • Creative project management (design, copy, dev, production) • Brand development & visual communication • Web content structure, UX writing & briefing • Influencer/KOL planning and coordination I’m organised, detail-driven, and experienced in leading cross-regional teams. Whether you need a strategic partner or hands-on project support, I help elevate brands and deliver work smoothly from start to finish. Now working independently and comfortable operating both autonomously and in close collaboration with brand or agency teams.

Available to hire

Experienced Account & Marketing Manager with 9+ years in the creative industry, helping brands bring ideas to life across digital, social, experiential, and integrated campaigns. I’ve worked with global clients across lifestyle, FMCG, tech, hospitality, retail, and financial services, managing projects end-to-end from strategy and creative development to production and launch.

I specialise in:
• 360° marketing strategy & campaign planning
• Social media strategy, content calendars & management
• Creative project management (design, copy, dev, production)
• Brand development & visual communication
• Web content structure, UX writing & briefing
• Influencer/KOL planning and coordination

I’m organised, detail-driven, and experienced in leading cross-regional teams. Whether you need a strategic partner or hands-on project support, I help elevate brands and deliver work smoothly from start to finish. Now working independently and comfortable operating both autonomously and in close collaboration with brand or agency teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Intermediate

German

Beginner

Work Experience

Account & Marketing Manager at WUNDERFAUKS

July 1, 2024 - Present

I lead cross-functional teams and oversee Account Executives to ensure high-quality client servicing and seamless execution across multiple accounts. I collaborate closely with creative and client teams to develop and deliver strategic campaigns, while shaping go-to-market strategies that strengthen brand positioning in competitive markets. I also drive business growth by identifying expansion opportunities, upselling services, and nurturing long-term client relationships. Through analysing campaign performance and market trends, I leverage data insights to refine marketing efforts, maximise ROI, and maintain consistent brand messaging aligned with evolving consumer behaviour and industry trends.

Senior Account Executive at WUNDERFAUKS

September 1, 2021 - June 1, 2024

Managed client accounts from planning through execution, ensuring strong strategic alignment and consistently high service standards. Spearheaded multi-platform marketing and social media campaigns to increase brand awareness and audience engagement, while developing content strategies and social calendars to maintain cohesive brand storytelling. Leveraged marketing and social analytics to uncover growth opportunities and optimise performance, and produced persuasive copy for digital campaigns and marketing materials. I also prepared marketing proposals, pitched creative campaign concepts, and worked closely with creative teams to bring impactful ideas to life.