Alexandra

I lead cross-functional teams and oversee Account Executives to ensure high-quality client servicing and seamless execution across multiple accounts. I collaborate closely with creative and client teams to develop and deliver strategic campaigns, while shaping go-to-market strategies that strengthen brand positioning in competitive markets. I also drive business growth by identifying expansion opportunities, upselling services, and nurturing long-term client relationships. Through analysing campaign performance and market trends, I leverage data insights to refine marketing efforts, maximise ROI, and maintain consistent brand messaging aligned with evolving consumer behaviour and industry trends.

Managed client accounts from planning through execution, ensuring strong strategic alignment and consistently high service standards. Spearheaded multi-platform marketing and social media campaigns to increase brand awareness and audience engagement, while developing content strategies and social calendars to maintain cohesive brand storytelling. Leveraged marketing and social analytics to uncover growth opportunities and optimise performance, and produced persuasive copy for digital campaigns and marketing materials. I also prepared marketing proposals, pitched creative campaign concepts, and worked closely with creative teams to bring impactful ideas to life.