Hi, I’m Alexandra! 👋 I build high-performing marketing engines that drive pipeline, revenue, and real business momentum — especially for B2B SaaS, tech, and growth-stage companies. Most recently, I served as VP of Marketing at TrustArc, where I led a global team across demand generation, product marketing, brand, communications, content, social, and marketing operations. I partnered closely with sales, product, and executive leadership to turn complex products into clear, revenue-driving go-to-market motions that delivered consistent, measurable pipeline impact. What I actually do: - Design and scale modern GTM systems — as both a strategist and hands-on architect - Build content and social strategies that fuel awareness, trust, and demand - Improve pipeline quality, velocity, and revenue contribution - Reposition brands and products to resonate with enterprise and mid-market buyers Lead cross-functional teams through growth, change, and scale - Build marketing operations that support performance — from lifecycle management to attribution and martech ecosystems - Launch and operationalize AI-powered products and workflows to improve speed, quality, and outcomes At my core, I’m a people-first, systems-driven marketer who loves solving messy, high-impact problems — the kind that require creative thinking, analytical rigor, and operational discipline to work together. I’m just as comfortable shaping a compelling brand narrative and content strategy as I am reviewing funnel metrics, building processes, or fixing what’s broken. I’m currently available for fractional leadership, advisory work, or hands-on project engagements for teams that need senior marketing firepower without a full-time hire — and I’m especially excited to work with founders and growing teams who care deeply about building something meaningful. Let’s build something great together. 🚀…Hi, I’m Alexandra! 👋 I build high-performing marketing engines that drive pipeline, revenue, and real business momentum — especially for B2B SaaS, tech, and growth-stage companies. Most recently, I served as VP of Marketing at TrustArc, where I led a global team across demand generation, product marketing, brand, communications, content, social, and marketing operations. I partnered closely with sales, product, and executive leadership to turn complex products into clear, revenue-driving go-to-market motions that delivered consistent, measurable pipeline impact. What I actually do: - Design and scale modern GTM systems — as both a strategist and hands-on architect - Build content and social strategies that fuel awareness, trust, and demand - Improve pipeline quality, velocity, and revenue contribution - Reposition brands and products to resonate with enterprise and mid-market buyers Lead cross-functional teams through growth, change, and scale - Build marketing operations that support performance — from lifecycle management to attribution and martech ecosystems - Launch and operationalize AI-powered products and workflows to improve speed, quality, and outcomes At my core, I’m a people-first, systems-driven marketer who loves solving messy, high-impact problems — the kind that require creative thinking, analytical rigor, and operational discipline to work together. I’m just as comfortable shaping a compelling brand narrative and content strategy as I am reviewing funnel metrics, building processes, or fixing what’s broken. I’m currently available for fractional leadership, advisory work, or hands-on project engagements for teams that need senior marketing firepower without a full-time hire — and I’m especially excited to work with founders and growing teams who care deeply about building something meaningful. Let’s build something great together. 🚀WWWW…