Lead Designer & Art Director at Benefeat

Lead the development of a vibrant identity for a healthy snacks brand, applying a bold palette and a distinctive wide-open mouth icon to communicate indulgence and energy. Oversaw brand identity, packaging, digital, and social communications for the line of Energy Bars, Protein Churros, and Organic Porridges, with typography that prioritizes clear communication of guarantees like ‘raw,’ ‘gluten-free,’ and ‘sugar-free.’ Also led web design and social content creation.

Lead Designer at Consoulting

Joined to launch Consoulting from scratch; created a human-centered brand system with a three-ring icon representing support and safety. Produced a website and card-based information architecture, and designed physical materials (notebooks, roll-ups, totes) to emphasize mental health and organizational well-being. Developed a scalable social media frame system derived from the logo geometry to unify posting across channels.

Design Specialist at Xiaomi Store Portugal

Managed a 360º ecosystem combining digital and physical retail. Maintained global Xiaomi identity while customizing for the Portuguese market. Led end-to-end design across stores, window graphics, motion graphics for videowalls, and on-site photography/video for social media. Coordinated with stores to ensure designs matched vision and operational realities.

Video-Reporting Intern at cmcvisual

Professional internship focusing on video reporting workflows, contributing to on-site video production and post-production for client coverage.

Freelance Videographer at lightbox.pt

Developed video content and visual language for freelance projects, including concept development, shooting, and editing.

Freelance Designer at Braza

Built the 'Jeito Braza' organic visual identity with a dark, rustic aesthetic and stencil typography to evoke fire and embers. Created in-store video menus, outdoor billboard artwork, and digital campaigns for Uber Eats; designed Kraft delivery bags with brand messaging to elevate the customer experience.

Designer (Esports) at ESN Agency (Esports projects for SC Braga Esports & Sporting CP Esports)

Created fast, reactive digital communications for major Esports teams, leveraging textured, bold visuals with a gritty, non-cyber aesthetic to convey weight and grit.

Lead Designer & Art Director at benefeat.pt

Led branding, packaging, and communications for Benefeat, an organic snacks brand. Created a bold, hyper‑vibrant identity driven by cyan and yellow with an iconic wide‑open mouth, applied across Energy Bars, Protein Churros, and Organic Porridges. Oversaw executions from the original brand line to disruptive packaging and marketing materials, including web and social assets. Chose massive typography to communicate key guarantees in the blink of an eye, such as 'raw', 'gluten‑free', and 'sugar‑free'. Also drove web design and social content creation.

Lead Designer at consoulting.pt

Helped launch Consoulting with a human‑centered brand approach. Crafted a logo with three interconnected rings and a top dot, developed website and physical materials, and implemented a system of coded card layouts and rounded icons to guide users. Created tactile, empathetic physical items (notebooks, rollers, tote bags) and developed a social media frame system built from the logo’s geometry to thread posts together and humanize the brand.

Design Specialist at xiaomistore.pt

Led 360° design for Xiaomi Store Portugal, balancing global brand identity with local market needs. Managed Magento e‑commerce back office, migrated email marketing workflows to Figma, and produced weekly newsletters using VS Code and E-goi. Created in‑store videowalls and on‑the‑ground video content, while coordinating with store teams to ensure faithful execution of the design vision.

Freelance Designer at ESN agency (Esports)

Designed digital communications for SC Braga Esports and Sporting CP. Employed a gritty, tactile aesthetic—textures of crumpled paper, medieval armor imagery, and torn typography—to convey the clubs’ weight and grit in a fast, reactive esports environment (2021–2022).