Available to hire
Hi, I’m Alexandre Pinho Marques Moura, a Digital & Branding Designer based in Porto, Portugal. I blend art with purpose, treating every project as a strategic response that uses precise color, typography, and composition to create visuals that are strong in representation and clear in communication.
My work spans digital, branding, packaging, and content for teams and brands of different scales. While I’m transparent that many projects remain under NDA, every new brief benefits from the experience I’ve gained and the passion I bring to craft.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Lead Designer & Art Director at Benefeat
January 1, 2019 - PresentLead the development of a vibrant identity for a healthy snacks brand, applying a bold palette and a distinctive wide-open mouth icon to communicate indulgence and energy. Oversaw brand identity, packaging, digital, and social communications for the line of Energy Bars, Protein Churros, and Organic Porridges, with typography that prioritizes clear communication of guarantees like ‘raw,’ ‘gluten-free,’ and ‘sugar-free.’ Also led web design and social content creation.
Lead Designer at Consoulting
January 1, 2025 - PresentJoined to launch Consoulting from scratch; created a human-centered brand system with a three-ring icon representing support and safety. Produced a website and card-based information architecture, and designed physical materials (notebooks, roll-ups, totes) to emphasize mental health and organizational well-being. Developed a scalable social media frame system derived from the logo geometry to unify posting across channels.
Design Specialist at Xiaomi Store Portugal
January 1, 2021 - PresentManaged a 360º ecosystem combining digital and physical retail. Maintained global Xiaomi identity while customizing for the Portuguese market. Led end-to-end design across stores, window graphics, motion graphics for videowalls, and on-site photography/video for social media. Coordinated with stores to ensure designs matched vision and operational realities.
Video-Reporting Intern at cmcvisual
November 1, 2017 - June 1, 2018Professional internship focusing on video reporting workflows, contributing to on-site video production and post-production for client coverage.
Freelance Videographer at lightbox.pt
March 1, 2019 - PresentDeveloped video content and visual language for freelance projects, including concept development, shooting, and editing.
Freelance Designer at Braza
January 1, 2023 - December 31, 2024Built the 'Jeito Braza' organic visual identity with a dark, rustic aesthetic and stencil typography to evoke fire and embers. Created in-store video menus, outdoor billboard artwork, and digital campaigns for Uber Eats; designed Kraft delivery bags with brand messaging to elevate the customer experience.
Designer (Esports) at ESN Agency (Esports projects for SC Braga Esports & Sporting CP Esports)
January 1, 2021 - December 31, 2022Created fast, reactive digital communications for major Esports teams, leveraging textured, bold visuals with a gritty, non-cyber aesthetic to convey weight and grit.
Education
Master's Degree at EFTI, Centro Internacional de Fotografía y Cine Madrid
September 1, 2015 - July 1, 2017Bachelor's Degree at ESAD, Escola Superior de Artes e Design Porto
September 1, 2011 - July 1, 2014Qualifications
Industry Experience
Retail, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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