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Brand & digital designer with 5 years of experience building strategic visual identities and customer-focused digital experiences. I translate business goals into cohesive creative work across brand strategy, web design, visual storytelling, and content development. I lead end-to-end design projects with a strong emphasis on clarity, connection, and engagement—partnering closely with stakeholders to deliver thoughtful brand experiences and practical, data-informed improvements.…Brand & digital designer with 5 years of experience building strategic visual identities and customer-focused digital experiences. I translate business goals into cohesive creative work across brand strategy, web design, visual storytelling, and content development. I lead end-to-end design projects with a strong emphasis on clarity, connection, and engagement—partnering closely with stakeholders to deliver thoughtful brand experiences and practical, data-informed improvements.

Alex Aubry

Brand Strategist, Web Designer, Graphic Designer, +1

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Brand & digital designer with 5 years of experience building strategic visual identities and customer-focused digital experiences. I translate business goals into cohesive creative work across brand strategy, web design, visual storytelling, and content development. I lead end-to-end design projects with a strong emphasis on clarity, connection, and engagement—partnering closely with stakeholders to deliver thoughtful brand experiences and practical, data-informed improvements.…Brand & digital designer with 5 years of experience building strategic visual identities and customer-focused digital experiences. I translate business goals into cohesive creative work across brand strategy, web design, visual storytelling, and content development. I lead end-to-end design projects with a strong emphasis on clarity, connection, and engagement—partnering closely with stakeholders to deliver thoughtful brand experiences and practical, data-informed improvements.

Available to hire

Brand & digital designer with 5 years of experience building strategic visual identities and customer-focused digital experiences. I translate business goals into cohesive creative work across brand strategy, web design, visual storytelling, and content development.

I lead end-to-end design projects with a strong emphasis on clarity, connection, and engagement—partnering closely with stakeholders to deliver thoughtful brand experiences and practical, data-informed improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Portfolio Customer Experience Coordinator at East Bay Dance Center

October 1, 2022 - May 1, 2026

Lead customer experience initiatives and operational improvements for a dance studio, serving as primary point of contact for member services and satisfaction. Directed a summer 2025 membership growth campaign (69 trial bookings, 30 enrollments, $4,675 revenue), including redesign of the dancewear fitting process and implementation of enrollment/retention analytics systems. Create promotional materials such as trial vouchers, event flyers, and e-marketing content.

Customer Experience Coordinator at East Bay Dance Center

October 1, 2022 - May 1, 2026

Lead customer experience initiatives and operational improvements for a premier dance studio as the primary point of contact for member services and satisfaction. Directed a summer 2025 membership growth campaign (69 trial bookings, 30 enrollments, $4,675 revenue) and achieved the second-highest enrollment month of 2025 by adding 19 new members during slow season. Redesigned the dancewear fitting process to improve member experience and brand touchpoints. Implemented enrollment and retention analytics data collection to enable strategic improvements. Created promotional materials including trial vouchers, event flyers, and e-marketing content.

Co-Founder & Program Lead at Diverse Design Collective

March 1, 2022 - Present

Founded and led a professional development community focused on design industry preparation. Defined and positioned brand identity and messaging to attract early-career designers. Grew community to 70+ Slack members and 300+ LinkedIn followers via organic content and outreach. Co-led 2 virtual professional development events with 100+ and 200+ attendees. Facilitated simulated design sprints to prepare members for client-facing work and built a cross-functional network connecting PMs, UX/UI designers, and web developers.

Freelance Brand Strategist & Web Designer at Self-Employed

February 1, 2022 - Present

Develop strategic brand identities, digital experiences, and web solutions for founders, businesses, and organizations across various industries. Lead projects end-to-end from discovery and strategy through design execution, development, and launch. Create thoughtful, cohesive creative work aligned to customer needs and business goals.

Digital Marketing & Event Intern (Founding Team Member) at Sugar Sugar Wax

March 1, 2020 - Present

Supported marketing initiatives and development of digital presence for a beauty industry startup. Contributed as a founding team member launching the Natural Beauty Summit nonprofit. Supported brand development and designed all digital and social promotional materials. Executed the virtual beauty summit generating 4,000 unique contacts and managed booking/onboarding for 24 speakers from introduction through event completion. Increased social media following from 0 to 700 in three months via strategic content planning.